The ideal commercial architecture is where the old and new coexist Commercial Architecture is a Balance of Constants and Variables
"Noren" expresses as "sunshade"
"Building is container for human being"
It is architect, Yoshio Taniguchi representing Japan which came in pursuit of the building beauty that it is always such a thought to have dealt with building of GINZA SIX and enhances "the contents of container". In addition, we assume relations with person who is site condition and user called the history and trace the first, and the appearance in building is particularly in charge of city planning for initial stage this time. The first problem make all use of scale characterizing maximum of GINZA SIX called redevelopment of the whole area across design of building simple substance. On the other hand, it was to prevent line of flow of person of alley in Ginza of the cause cause from being cut off because huge building called GINZA SIX was built.
Therefore at first we suggest "sunshade" as symbol indicating size of GIZNA SIX on building side. We expressed horizontal unity to understand that building which we saw from the scale reason, every alley of Ginza was GINZA SIX at first sight by surrounding around with "sunshade" of stainless steel every loft where office entered. In commercial space that faces each other, and occupies lower floor, we suggest facade of 6 brands forming a line in Chuo-dori as "noren". In contrast with "sunshade," we express scale to be connected in the world of warm alley of Ginza where person is easy to enter inside by making building sound articulation small to vertical direction.
"Naturally, as for the building, the value should be permanent. On the other hand, what is changed immediately is ideal even if we make the appearance and signature of store according to change and the fashion of the times in the case of commercial building like GINZA SIX. By commerce architecture in particular, coexistence of such a changing part and part which does not change is demanded. "Sunshade" standardizing the building whole is part which does not change, and "noren" attached to it is changing part. "Sunshade" made of stainless steel which is trunk of building of GINZA SIX continues projecting figure of town forever on now, and, dozens of years later, scenery that "noren" designed freely by brand continues changing with the times is ideal
On the Significance of Eaves and Noren
"Architecture is meant to be a vessel to house human beings."
The architecture of GINZA SIX was designed by the renowned Japanese architect Yoshio Taniguchi, who has strived throughout his distinguished career to imbue his vessels with the kind of architectural beauty that elevates its contents. Taniguchi values two things above all else: the history and vestiges of memory that persist at a particular building site, and the relationship between a building and its intended users. For GINZA SIX, he has designed the building's exterior and prepared the initial urban plan. In both cases, his main challenge was to present a vision that went beyond a single building and embraced GINZA SIX's full scope as a redevelopment project on the grandest scale. At the same time, the new building was not to disturb the existing flow of pedestrian traffic through the surrounding streets of Ginza.
To meet these goals, Taniguchi proposed using eaves to make an architectural statement that captured GINZA SIX's scale. Due to its size, the building would be visible from practically any street in Ginza, and needed an element that would make it instantly recognizable. The stainless steel eaves run around the upper levels where the offices are located to create horizontal uniformity. For the shopping mall that occupies the lower levels, Taniguchi proposed that the six brands on the ground floor facing out onto Ginza's main shopping thoroughfare Chuo-dori put up unique facades with designs inspired by the Japanese tradition of stores putting up noren, entrance curtains decorated with low-key motifs like the store's logo or crest. In contrast to the horizontal lines of the eaves, the facades divide the building into smaller segments that are more inviting and reminiscent of the world that lies in Ginza's intricate network of side streets and back alleys.
"In a perfect world, the value of a building would remain unchanged over time. But in the case of commercial architecture such as GINZA SIX, it's ideal that the exterior elements and any signs can be easily modified or replaced to keep up with the times and changing trends. In commercial architecture, there needs to be a balance of constant elements and variable elements. So the eaves are a constant that ties the architecture together, and the 'noren' being put up are variables that are meant to be changed. Architecturally speaking, I see the stainless steel eaves as the backbone of GINZA SIX, which will be a permanent fixture of the Ginza skyline, while the 'noren' will change along with the times."
By the way, reason that is scale that GINZA SIX is out of standard unifies two blocks including Azuma street between Mihara street where Chuo-dori and the back where table of building contacts with contact with, and there is at point that we redeveloped. We changed Azuma Street on the Mihara Street side in city planning that Taniguchi was concerned with early, and ground part was park. We assumed part above the ground bus terminal for sightseeing and established deck on the top, and it was space such as aerial garden and plan to do afterwards.
By the way, Mihara Street was ever wharf of Tokyo Bay where willow grew. "One which is important as morals of designer do not neglect consideration to neighborhood environment with meeting various requests of person of ordering". Green deck drew walker of Chuo-dori into Mihara Street and we were intended to scatter to neighboring alleys and met one of the requests from neighborhood, "I wanted oasis with nature and water".
Entrance of office was established on the Mihara Street side, too. People coming to GINZA SIX from Chuo-dori come over to enjoy non-daily life that we did commencing with shopping. But GINZA SIX is just everyday place for office worker. In "person going to office, there may be person having nothing to do with shopping. On the other hand, the Chuo-dori side is commercial excellent location of Japan. Therefore you should prepare different face into the Mihara Street side and each Chuo-dori side"
Incidentally, GINZA SIX's grand scale is due to the fact that it is a redevelopment project that will integrate a two-block area originally bisected by Azuma-dori into one, bordered by Chuo-dori in the front and Mihara-dori in the back. In the initial urban plan Taniguchi contributed to, a strip of land the size of the displaced segment of Azuma-dori was to be made a park along Mihara-dori. Later it was decided that the strip would be made an above-ground terminal for tourist buses, with a deck built over it envisioned as a garden in the sky.
Historically, the Mihara-dori area was lined with willows and served as a dock for boats coming into Tokyo Bay. "It is my obligation as designer to meet the various demands of the client, but I also believe that it is my duty to be sensitive to the neighborhood surroundings." The garden deck is meant to draw the crowds on Chuo-dori towards Mihara-dori, dispersing pedestrian traffic into the surrounding streets, but it is also an answer to local requests for "a local oasis with some nature and water."
On the Mihara-dori side we've set up an entrance for the offices on the upper floors. While the people that come to GINZA SIX from Chuo-dori will be looking to enjoy shopping and experience something out of the ordinary, office workers will come to GINZA SIX as part of their day-to-day lives. "It's important to recognize that there may be some people who work in the offices that have nothing to do with the shopping mall. At the same time, the area along Chuo-dori is Japan's most prized commercial real estate. So I felt that we needed separate entrances along Mihara-dori and Chuo-dori."
In addition, we talk about the word silver Bra symbolizing town for walker who knows personal memory of Taniguchi even if we let you feel potential more than the times of town Ginza.
"Yurakucho Station was destroyed by incendiary if we came back to Tokyo at the time of third grade at an elementary school from evacuation, and stalls called barrack formed a line on street of Ginza in a row. But there were just different fun and vigor in its own right. GINZA SIX being born in the 72nd year from such end of the war, but what is inherited in town without the history as commercial center containing keyword called silver Bra still changing from those days being splendid. Building thinks that it is important that we join such history together at the same time to create newly"
Main character engraving memory into GINZA SIX is us who were entrusted with "the contents of container" to Taniguchi. Such an each person's memory conveys Ginza again in the future.
Then there's the word gin-bura, a contraction of a phrase that means "to enjoy a stroll through Ginza." The term has special significance for Taniguchi, who believes it speaks to Ginza's timeless potential. "When I was finally able to return to Tokyo after the war ended, Yurakucho Station had been destroyed by the firebombing of Tokyo, and the streets of Ginza were lined with makeshift street stalls that were called 'barracks'. But even amid the disarray, there were things to keep us entertained, a different energy about town. GINZA SIX may be opening its doors 72 years after the end of the war, but Ginza's legacy as a commercial hub has been celebrated and passed down through the generations to this day-and gin-bura has always been a part of that. Architecture is the creation of new environments, but it is also important that it carries history and heritage to the future."
The heroes whom Taniguchi has tasked with looking after the vessel's contents are you and me, the memories that each of us make at GINZA SIX will carry Ginza's legacy into the future.
It was born in Tokyo for 1,937 years. Taniguchi studied architecture at Harvard University and gained experience under the tutelage of Kenzo Tange. His major works include Tokyo Sea Life Park, the Tokyo National Museum Horyuji Treasures Hall, the Museum of Modern Art in New York, and the Heisei Chishinkan Wing of the Kyoto National Museum. We participate in project of "Hotel Okura Tokyo" new building, and projects of building Museum are in progress now in birth place of father, Yoshiro Taniguchi of architect (Kanazawa).
Born in Tokyo in 1937, Yoshio Taniguchi studied architecture at Harvard University before working for several years under architect Kenzo Tange. His best-known designs include Tokyo Sea Life Park, Gallery of Horyuji Treasures at Tokyo National Museum, The Museum of Modern Art in New York, and the Heisei Chishinkan Wing of Kyoto National Museum. His current projects include the design for the new Hotel Okura Tokyo, and an architectural museum in Kanazawa-the birthplace of his father, architect Yoshiro Taniguchi.
(October, 2016 interview)
Interview and Text by Yuka Okada / Photograph by Toshiharu Kitajima