GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
I know "now". Visiting Select Shops for busy adults Finding What’s In at Mixed-Label Stores for Busy Adults
GINZA SIX EDITORS Vol.2 (Bomen's Fashion)
GINZA SIX has been visiting once a month since its opening. During work, if you pass by, you will find your feet on. This time, we have been focusing on Japan's proud Select Shops, as well as the world's top maison, has been frustrated this time. Introducing how to walk, where busy adult women, including themselves, can efficiently find seasonal fashion items.
When you go up to the second floor of the lobby-like role, the first thing that jumps into your eyes is "SIXI Greeting GINZA", which stands in the middle of the atrium. There is also a popular brand, Pop-Up Shops, which changes every two to three weeks, so there are new discoveries whenever you go.
When you go inside, you will find a sophisticated display using natural wood. Combined with the feeling of freedom of the atrium, you can shop comfortably. I prepare my shoes at the beginning of the season, but here I always check the Nicholas Kirkwood and AQUAZURA, which deal with a lot of "brands that are hard to find without a single shop in Japan but have momentum".
In addition, there are many other miscellaneous goods other than fashion. There are only small items with good sense, such as tableware and handkerchiefs, that have been evaluated for a proper reason.
Next, take the escalator to "l'herite matinique" just up to the 4th floor. This is a new form of Martinique, which proposes a universal style that is passed down to generations under the theme of "Next Vintage". At present, only GINZA SIX is available, and we will stop by looking for lady items that will make you feel better.
The shop is decorated with classical suitcases and posters, with vintage bags and jewelry. Both high-quality original items, select clothes and accessories, and vintage items are all unified with a world view like "l'artage martinique", so you can coordinate the items lined up inside the store. It comes.
Next, head to BEAMS HOUSE on the same floor. Shops "BEAMS HOUSE" is one of the many labels of BEAMS that proposes adult dignity styles. The first women's specialty store is the GINZA SIX store.
In the bright shop, both proper commuting clothes and holiday gorgeous clothes are in a well-balanced manner, and in addition to basic clothes that reflect the current mood, you can quickly find up-caring bags and jewelry that do not wear with people. AK + 1 by EFFE BEAMS, a popular brand featuring model Aki, is also available. In addition, Ginza, an adult city, has a lot of orders as a personal service.
Next door "DREESSTERIOR" is characterized by both men and women. This is a basic item that is the basis of a closet. If you want to choose something for men, such as a parka or shirt, and wear it in a slightly oversized size, you can compare both. I have been using my original fleece parka for more than 15 years, but I have changed my size to choose from the times.
The select items are mainly timeless masterpieces such as J&M Davidson, ebagos bags, and Johnson's stole. There are many variations just because they have been with such brands for many years, and there are many custom-made models that can only be purchased with "DRESSTRIOR". Also, small items such as socks that tend to be easily bought. Every year, I also had plenty of BLEUFORET tights to be prepared during this season.
If there is a clear purpose of "what to buy", it is different, but if you do not know this season's trend, or if you are busy and can not spend much time shopping, it is very effective to go around select Shops selects for adults in this way It is very effective to go around. For example, the shoes of the brand I saw earlier in SIXI COMME GINZA are different in shape and are also placed in "l'heritage martinique", and even if you look at the original of any store, the items of "check" are always guessed.……I'm sorry. As I look at several reliable cases in that way, I can see seasonal keywords and clarify what I need to buy now. In addition, it is a great place to coordinate with socks or accessories such as inner wear. Rather than having a small amount, you can carefully select and see only those that match the clothes there. The four houses introduced this time are all high-sensitivity, high-quality, and personally trustworthy Shops, and also has the appeal of "GINZA SIX" each because they want to visit. I think this is the best shopping route for those who want to get the fashionable one step ahead efficiently.
Text: Taeko Higashihara Photos: Kaori Imakiire Edit: Yuka Okada
I’ve gone to GINZA SIX about once a month since it opened. During downtimes at work, if I’m close by, I find myself heading in. You always find the world’s top fashion brands there, but this time I focused on some of the mixed-label stores that are the pride of Japan. If you’re a busy adult woman like me, you can follow this route to efficiently locate the latest in contemporary fashion.
When you ascend to the lobby-like second floor, what jumps out first is SIXIÈME GINZA located directly under the atrium. Pop-up shops from hot brands are also set up here, and they change every two to three weeks. So whenever you visit, there’s something new.
When you enter, you see elegant displays made of natural wood and other materials. Combined with the open atrium, this helps create a very pleasant shopping experience. At the beginning of a new season, I typically start with shoes. Here, you find numerous trendsetting brands like Nicholas Kirkwood and AQUAZURRA, which don’t have exclusive stores in Japan and are a little hard to find. That’s another reason to check SIXIÈME GINZA. The store also features a range of nonfashion products like dishware, handkerchiefs, and other tastefully selected small items based on a well-defined aesthetic, so it’s the perfect place to find the perfect gift.
Next, I take the escalator to the fourth floor. Right where you get off is l’heritage martinique. This boutique brings you “Next Vintage”—a new format for martinique, which proposes universal beauty passed down over generations. Right now, it’s something found only at GINZA SIX. I stop by here for elegant items to boost my spirits.
The store is decorated with suitcases, posters, and other selections with a distinctly classic charm. Here and there, you find vintage bags, jewelry, and other surprises. Distinct and distinguished original products, carefully selected clothing and accessories, vintage items, and more—it all combines to create a consistent take on the world that’s distinctively l’heritage martinique. You can’t go wrong no matter how you coordinate whatever found here.
Next, on the same floor, I head to Beams House. Among the various labels in the Beams franchise, Beams House proposes items that embody a sophistication and a grown-up style. And the store here in GINZA SIX is its first dedicated women’s store.
The bright interior offers a great balance of more conservative clothing for work and more spirited clothes for days off. It’s easy to find basic items for how you’re feeling that particular day, along with bags and jewelry from up-and-coming brands that set you apart from the crowd. There’s also a lineup of the popular brand AK+1 by EFFE BEAMS, which is associated with model Aki. The store also offers ample opportunity for special orders as a personal service, which fits right in with the premium luxury reputation of the Ginza district.
DRESSTERIOR right next door features both men’s and women’s fashions. It’s the place to go for all the basic items that populate your closet. When I’m in the mood for something oversized like a parka or shirt, it’s fun to take the leap and select a men’s item to try on and compare. There’s an original fleece-lined parka I love that I’ve bought repeatedly for over 15 years, and sometimes I choose the size based on what’s in at the time.
The store’s selection of outside brands focuses on items that aren’t just trendy but also have timeless appeal, like J&M Davidson and ebagos bags and Johnstons scarves. Its long association with these brands allows the store to offer an extensive selection. Don’t miss out on the numerous special-order models available only at DRESSTERIOR. The store also offers small items like socks that people tend to forget to buy. This time, I saw a large selection of BLEUFORET tights on display. I buy these every year around this time.
It’s different if you know exactly what you want to buy. If you don’t know the season’s trends or if you’re busy and don’t have a lot of time to spend shopping, just visiting several mixed-label stores geared to adults is a very useful approach. For example, a brand of shoes I just saw at SIXIÈME GINZA was also at l’heritage martinique in a different shape. If, for example, you see checkered items among their originals at every store, you know it’s in for this season. Then, as you’re looking at several stores you know you can trust, you’ll pick up on the key themes of the season, and your must-haves for that season dawn on you. It’s a relief to be able to coordinate everything from socks and innerwear to accessories. The stores don’t blindly offer huge volumes; they carefully select items that match the clothing in there, so it’s good to see what’s there. The four stores I’ve introduced here are all highly attuned, sophisticated places I personally trust, and their respective GINZA SIX appeal is one of the reasons I keep coming back. I think of this as the ultimate shopping route for anyone looking to efficiently shop for fashion that’s a step ahead.
Author: Taeko Higashihara Photographer: Kaori Imakiire Editor: Yuka Okada
Fashion editor. Born in Tokyo in 1977. Graduated from Keio University and began working at a major bank. Gained experience in the editorial department of publisher Shufunotomo’s “éf” at age 25 and used this experience as a springboard for her freelance career. Higashihara currently writes for women’s fashion magazines like “Marisol,” “BAILA,” and “25ans” and also directs advertisements and curates catalogs. She also goes beyond the role of editor through a broad range of activities, including working as a buyer for apparel brands and helping develop collaborative products. Her own style choices are also quite popular, as evidenced by an Instagram following of over 40,000 (@taekohigashihara).GINZASIX_OFFICIAL Instagram