GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
Fashion as lifestyle is edited properly Thoughtful Arrangements of Fashion as Lifestyle
Ginza Six Editors Vol.3 (Men' s Fashion)
Scholar of brain science has seen that we said, "brain to be pleased with when we touched wonderful design when we ate delicious thing (we react) is the same part" by a certain TV show before. There was feeling to "be unexpected", but on the other hand there is part which understanding goes for "indeed"…. We think while realizing some other time when both meal and fashion are things expanding lifestyle equally that it is fresh to enjoy fashion in in a sense then gourmet-like glance and. In that respect, lineup to let considerable "gourmet" groan in here GINZA SIX. Not only variation is wide and gathers, but also selects carefully with brand necessary to create rich lifestyle properly. With that alone it is OK even if it does not have a lot on fashion particularly if we go around around here. Preparations are perfect, too.
At first the fifth-floor babua. Though anything chose this as was wonderful Shops, had a hard time, but classical music (feeling smelling of uncle rather slightly ◎) British in this autumn/winter is trend. It is popular for a long time, but is brand which we want to pay attention to some other time.
Made of cloth which let wax soak for workers such as fishermen who worked under the bad weather of the North Sea it is opening of brand that is strong, and made clothes with waterproofness. In U.K. brand Nara even as for there being coolness that is slightly gentlemanly while being tough practical use clothes. It is different from American outdoor brand.
We think whether there is person to be weak in a feeling of that cloth which let wax soak, but wax skeletons evolve in comparison with old days, and both feeling and smell lighten stickily, and there is outer using cloth which pulls wax for lineup, and did. Product except thing using wax skeletons including shirt and blouson of quilting is enhancement in being shop where full-line nap is even on in it here.
Because there is such an item, pet dog and one to be matching may be good. Outdoor such as camping is these days of popularity, but product of babua is ideal for such scene. It is Shops which can conjugate in overall lifestyle.
3.1 Phillip Lim on the third floor successively. It is brand which participates in New York collection. Place that we are placed as so-called mode brand, but place where reality is felt for the way of expression while being fashion conscious likes personally. We talked about gourmet in the beginning, but will Nuance reach if it is said that it is not Italy and is like New York in France?
It features the photograph top that some sleeves are long with short-sleeved tops of cloth for sweat shirt. He/she directs stylish Balance. Photograph bottom is white jeans of bell Ted. Watari is wide, but doh clearly taper as for the hem. It turns out that we vomit, but this silhouette is good. Style looks good, too. What can say generally being easy to do coordinates very much while there is individuality well. It is easy to put smoothly together, and jeans and chino pants, T-shirt on hand can direct a feeling of joke one point just to take in. Myself, coordinates like simple thing, but are worthless only by being only passable. Clothes of 3.1 Phillip Lim are very reliable.
Characteristic of this Shops incorporating activation of Japanese ARTISAN in one of the concepts again. While we develop well-established Japanese-style restaurant of Kyoto and cooper who has continued being loved for many years at inns, approach with Nakagawa woodwork art now. Pail-based table or spoon, dish are introduced. Such a Japanese culture and suggestion that we did during occasion are interesting. As object is irregular, and it changes, there seem to be many people looking forward to it.
And finally, Snow Peak mobile that what we want to introduce is on the fifth floor. We make a clear distinction from fashion, but are shop which we want to introduce by all means. Snow Peak thinks that it is image called outdoor brand presenting tent or gear, but is not only it. We tie nature and person, person and person and are brand with concept to create life values through outdoor.
It is axis and the world's first concept store which did with "-JYUBAKO-(in photograph) house box" mobile house which makes architect Kengo Kuma and collaboration, and was done. It is often that I use expensive outdoor article of utility for camping routinely in favorite one. So we can have sympathy toward this suggestion very much, and suggestion of Snow Peak is refined above all, and there is feeling in the times. It is Shops wanting you to peep out by all means even if you do not like outdoor.
There is new discovery somewhere by not only Shops being equal every purpose, but also turning around generally, and there is hint to expand lifestyle consistently there. Probably it cannot be only me that positive motivation for rich lifestyle is left after having gone round this one way of hall.
Text: Jun Namekata [The VOICE] Photos: Yuichi Sugita Edit: Yuka Okada
I was watching a television program in which a neuroscientist said that the same part of your brain reacts to feeling delight when you eat delicious food or touch good design. I found that unexpected—at the same time, it made a lot of sense. It renewed my appreciation for the fact that both food and fashion equally enhance your life. If that’s the case, I think a fresh take on fashion would be to approach it from a gourmet standpoint. In this sense, GINZA SIX has a lineup certain to wow any food connoisseur. The variety is extensive, but it’s not just that: There’s a thoughtful selection of the brands you need to orchestrate an enriched lifestyle. Even if you don’t really know fashion, it helps just to come in and walk around. And the settings are wonderful.
Let’s start at Barbour on the fifth floor. With all the great stores here, it’s hard for me to choose. But this fall and winter, the trend is classic English style (which means a hint of the distinguished gentleman). This brand’s been popular forever, but it’s worth yet another look.
A long time ago, Barbour produced durable, waterproof clothing made of waxed fabrics for fishermen and other laborers working in the harsh conditions of the North Sea. Tough, practical, but with a gentlemanly charm is the distinct characteristic of this English brand. That’s a striking contrast to American outdoor brands.
Some of you may not necessarily like the feel of waxed fabrics. But these fabrics have evolved, and they’re less sticky and odorous than you might remember. In addition, Barbour offers outerwear made of nonwaxed fabrics as well. The store here features the full lineup of products, including an extensive selection of nonwaxed products like shirts and quilted jackets.
The store also has items like this. Maybe coordinating something for you and your dog would be fun. Camping and other outdoor activities have been popular lately, and Barbour products are perfect no matter what you’re doing. It’s a store that meets the needs of your overall lifestyle.
Next, on the third floor, I go to 3.1 Phillip Lim, a brand that participates in New York Fashion Week. It’s generally considered a high-fashion brand. My personal take is that, while it’s fashion-conscious, the mode of expression is grounded in reality. I mentioned above the connection to fine food; you sense from this brand a New York flavor, rather than, say, France or Italy.
The upper photo shows a short-sleeved top made of sweatshirt fabric but with slightly longer sleeves. It strikes a very stylish balance. The lower photo highlights a pair of belted white jeans. They’re wide in the thighs, but with a nicely tapered hem. When you put them on, then you can really tell: the lines are great. The effect is very stylish. Overall, the brand offers a great deal of personality, but it’s also very easy to coordinate. It’s simple to coordinate these items with stuff you already have: jeans, chinos, T-shirts, and so on. Adding even a single item assures a good style. I personally like to coordinate somewhat simply; the difficulty itself to me is that I don’t like it to be bland and innocuous. The clothes at 3.1 Phillip Lim are very dependable in this regard.
The store also incorporates another interesting concept to help revitalize traditional Japanese craftsmanship. It currently has on display a project with Nakagawa Mokkogei, a cooper that long served Kyoto’s old established restaurants and inns. Here, you find tables, spoons, dishware, and more, based on oke (wooden bucket or tub). The products that deftly incorporate Japanese traditional elements are also quite interesting. The projects change at random intervals. I’ve heard that more than a few people look forward to what’s next.
Lastly, let’s take a look at Snow Peak Mobile on the fifth floor. This isn’t fashion, but I really want to tell you about this store. You probably know Snow Peak as an outdoor brand with tents, camping gear, and other such products—but there’s more. The brand concept is to connect people to nature and to one another, to create life value through the outdoors.
It’s the world’s first store centered on the Jyubako (“living box”) mobile home, created in collaboration with architect Kengo Kuma. I’m someone who likes camping, and I’m always using the brand’s highly functional outdoor products. So, I’m very excited about this concept. Above all, Snow Peak products are sophisticated and contemporary. Even if you’re not a fan of the outdoors in general, this is a store you’ll definitely want to check out.
The stores at GINZA SIX are typically arranged around specific purposes. But if you just walk around, you’re bound to make inspiring discoveries that suggest what you might want to add to your own life. I’m sure I’m not alone in feeling positive motivation for further enriching how I live after walking around the complex.
Author: Jun Namekata (The VOICE) Photographer: Yuichi Sugita Editor: Yuka Okada
Jun NamekataEditor and producer. In addition to editing fashion magazines, catalogs, and other publications, he manages CATALDESIGN, a company that produces brand-owned media and plans and presents proposals for advertising campaigns. He also provides ideas and initiatives for enhancing lifestyles based on a fashion perspective.
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