GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
We forget time in sanctuary of light curious person and stroll Forgetting Time Strolling in a Sanctuary for Lovers of Shiny Things
Ginza Six Editors Vol.5 (Jewelry&Watch)
There was thing "why does the human not like things with luster?" in article with foreign countries that became topic just a little while ago. Brilliant feel of a material to suggest reason, water seemed to attract the human hereditarily from ancient times. The truth or falsehood is not sure, but there is not excuse that we are such thankful for because he/she justifies light curious person.
Landmark GINZA SIX which was born newly in Ginza Chuo-dori is building appropriate for light thing so that there is not more. It is designer of the French, Gwenael Nichola to have dealt with interior. Atrium of extensive space errand and opening-like blowing through is good for the name of icon of Ginza. We are going to look in three stores gaining popularity by modern creation aimlessly while thinking about the magnificent approach.
At first it is boutique of FRANCK MULLER to wait on the the second-floor Mihara Street side. It is FRANCK MULLER which road surface shop sets up in same Ginza, but original furniture or miscellaneous goods are prepared as total lifestyle brand at store of GINZA SIX and take in the world's first concept.
At first show case of tonou (barrel) model that it is symbol of brand to get into eyes when we set foot in shop. We see, and many timepieces that eyes are beautiful nestles when we look. There are many fans of woman, and it seems to be brand to hold, and, in the mechanical clock industry where male customer occupies most of, gorgeous jewelry watches line up to display of this side.
Ladies' watch of mother of pearl that this hits mysterious light. Case representing exquisite curve creates statement moderately to snuggle up to wrist.
Furthermore, modern sofa minimal it getting into eyes when we advance toward shop innermost. It is for business talk of customer…Then there is not, and these furniture is things with FRANCK MULLER, too and are all with article for sale. tonou type is followed I see by detail when we see well.
By the way, crystalware that dining table displayed in the depths was displayed and silver cutlery and bag to line up to household articles of tonou type are FRANCK MULLER! By the way, curtain to cover seems to be able to accept an order of window which took in bizan number that is Aiko Nic to textile.
Patisserie that it was also added to this unique concept next to entrance that we embodied most. Of course approach world's first as for this. Sweets shining as well as clock to show case shiningly. There is marron glace which costs one approximately 2,000 yen among them. Why is it patisserie? When asked the staff this impudently, developed from concept of brand to "enjoy time", answer with offer shitaigatameno new suggestion came back to eating in special time. We informed that we came again when we left while indulging in elegant feeling.
The first floor where European well-established juera links the eaves successively. We enter at entrance of Chuo-dori and are boutique of Damiani which it founded in Italy in 1924 to be seen in the depths immediately of escalator.
It is "la belle poque" and many icon jewelry including "Deere & Co. icon" to equal glasscase of the front. Masterpiece which won diamond international award that "Eden" that got a lot of looks above all series was considered to be Oscar of jewelry world. It is ear caph settling in as new constant seller in the jewelry industry, but this that pavedaiyamondo was treated by white gold is masterpiece that the trendy nature and thymeless design aesthetics are felt these days.
Damiani opens one of the world's largest flagship stores in Ginza in the same way two years ago, but this boutique chooses here as well as former FRANCK MULLER in the world and has realized and adopts unique concept. To tell the truth, it is this boutique, hybrid store with venini.
Well-established brand of venetsuiangurasu known as design that venini is modern and collaboration with many well-known writers. Damiani had delivered venini to affiliation in January, 2016 and opened the first store which advocated the name of both in the ground of this Ginza.
This is, for example, work of Tadao Ando. It is different, but, as for jewel and glass, the material, philosophy agreeing each other is felt from two brands conveying traditional craftsmanship to the present age.
In addition, as well as foreign-made articles, it is big characteristic of GINZA SIX that a lot of domestic jewelry brands open a store. AHKAH, aberi, ability group juera including biJude M of Japan form a line on the second floor. It is Japanese daiyamondojuera, boutique of EYEFUNNY to get a lot of looks in that.
It is the founder of brand, and artwork which Kawamura "JURY" of designer Yoichi poured distinction is raised in motif jewelry which is Aiko Nic at this store where industrial interior unlike Ginza gets a lot of looks in good meaning and high jewelry using KOLOR diamond and wall surface, and these are sold, too.
Charm that above all impressive one made the Chinese numerals motif. We seem to be able to see that traveler from foreign countries is pleased when we see. Inbound aim and one binding are too sloppy, but, in GINZA SIX, it is on perfect platform for aggressive Japanese juera to step forward abroad. It is actually said that a lot of overseas fans go to visit at this store.
As for the concept that GINZA SIX professes itself to be, "nu is luxury". What is new luxury? It is new business condition that adopted concept that other stores do not have like FRANCK MULLER and Damiani, or are well-established maison and domestic energy juera curation with originality to coexist? The interpretation varies, but, in this building of magnificent scale, elegant appearance that depth such as museum and hybrid sensitivity only in modern city Tokyo and ivory tower only in Ginza did coexists wonderfully.
Text: Shunsuke Okabe Photos: Utsumi Edit: Yuka Okada
A foreign study came out some time ago titled “All That Glistens” and became a topic of conversation. It was about why human beings tend to be attracted to shiny objects. According to the study, textures that glisten in a way reminiscent of water have captivated human beings for reasons written deep into our genetic heritage since time immemorial. I can’t say whether this is true, but I couldn’t be happier about the conclusions, since they legitimize all lovers of shiny things.
There’s no building better suited to housing shiny things than GINZA SIX, the new landmark on Ginza Chuo Dori. The interior is the work of French designer Gwenael Nicolas. It’s remarkably spacious; the open and airy atrium is perfect for the iconic Ginza name. With this magnificent approach in mind, let’s take a quick look at three stores currently drawing attention for their modern creations.
First, awaiting you on the Mihara Dori side of the second floor is Franck Muller, which also operates a street-level store in Ginza. As a total lifestyle brand, its GINZA SIX location features original furniture and various other items. It’s the brand’s first store anywhere in the world based on this concept.
When you step into the store, you first see a showcase in the shape of a tonneau, or barrel, which is the brand’s symbol. Looking more closely, you’ll find a selection of striking timepieces on display. As befits a brand with many female fans—in a mechanical watch industry whose customers are mostly men—the timepieces set here before you are all gorgeous articles of jewelry.
These mother-of-pearl ladies watches have a mysterious luster, and their cases are curved to perfectly match the curvature of the wrist. They certainly make a statement.
Moving deeper into the store, you’ll find these modern minimalist sofas. You’d think they were set there for customers to discuss their purchases, but the furniture pieces are actually Franck Muller products, and they’re all for sale. It makes sense once you take a close look and notice the tonneau motif in the details.
I should let you know, too, that the dining table toward the back of the store, the displayed crystal ware and silver cutlery, and the bags sitting in the tonneau-shaped display case are all from Franck Muller! And, moreover, you can special-order the curtains covering the windows, whose textile fabric features the brand’s iconic Byzantine numerals.
I think what best exemplifies this unique brand concept is the patisserie next to the entrance, which is also the first of its kind anywhere for the brand. The showcase is lined with sweets that sparkle just like timepieces. They include marrons glacés for around 2,000 yen each. So, why the patisserie? I asked a staff member, somewhat abruptly. The staff member informed me the idea emerged from the brand concept of enjoying time. The idea was to infuse the act of eating with the special experience of time. So, immersed in this feeling of refinement, I promised to revisit when I left the store.
The first floor features a number of Europe’s most established jewelers. Entering from the Chuo Dori side, you can see, immediately behind the escalator, a boutique from Damiani, the design house founded in Italy in 1924.
In the glass case in the front, you’ll find jewelry items from the brand’s iconic collections, including Belle Époque and D.Icon. I’m drawn particularly to the Eden collection, which won the Diamond International Award, known as the Oscars of the jewelry industry. Ear cuffs have recently emerged as a new standard in the jewelry industry. To me, this white gold cuff decorated with pavé diamonds is both a trendy and timeless aesthetic triumph.
Damiani, as you may know, also opened one of the world’s largest flagship stores in Ginza two years ago. Like the Franck Muller store we just visited, its boutique at GINZA SIX is based on a concept unique in this world. It’s a hybrid store that shares space with Venini.
Venini is a longstanding Venetian glass brand known for its modern designs and many collaborations with renowned designers. In January 2016, Venini became part of the Damiani group. Partly for this reason, the two brands opened their first store together right here at GINZA SIX.
One example is this work by Tadao Ando. Gemstones and glass—the materials differ—but both of the two brands bring traditional craftsmanship to contemporary life. I certainly sense a strong similarity in outlook and philosophy.
A major characteristic of GINZA SIX is that it offers not just imported items but a good number of jewelry brands from inside Japan. On the second floor, you’ll find AHKAH, AbHerï, Bijou de M, and other of Japan’s influential jewelers. I’m drawn particularly to the boutique of EYEFUNNY, the Japanese diamond brand.
The boutique’s industrial—and, in a sense, un-Ginza-like interior—is eye-catching, as are the store’s iconic motif-based jewelry collections and high jewelry with colored diamonds. The walls feature artwork specially ordered by Yoichi “Jury” Kawamura, designer and brand founder. The artworks are also for sale.
I was particularly taken with the kanji-number charms. Inspecting them I see the delight overseas tourists must derive from them. It wouldn’t be fair to say they’re expressly for the inbound market, but for a Japanese jeweler taking an aggressive approach to overseas expansion, GINZA SIX makes the perfect platform. And, in fact, I’m told that many fans of the brand from overseas visit this store.
GINZA SIX is all about New Luxury. But what does New Luxury mean? Is it new store formats that incorporate concepts found nowhere else, like Franck Muller and Damiani? Or is the complex’s distinctive combination of longstanding maisons and cutting-edge domestic jewelers? The possible interpretations are manifold, but in this massively scaled complex you’ll find a splendid blend of museum-like heft, the hybrid sensibility of modern Tokyo, and an otherworldly elegance that’s distinctively Ginza.
Author: Shunsuke Okabe Photographer: Utsumi Editor: Yuka Okada
Shunsuke OkabeBorn in 1990. Gained experience at The Reality Show, an independent magazine, while enrolled at Yokohama National University and subsequently began his career as a freelance editor and stylist. While writing articles for numerous fashion media, including SPUR.JP, WWD, and i-D Japan, Okabe also drew on his experience as a member of the digital native generation to provide digital content direction and consulting.
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