A Place to Find Something Special | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.

Kyoko Tanaka

GINZA SIX EDITORS Vol.17 (Women' s Fashion)

Most of brands which are always taken care of in "Numéro TOKYO" set up Shops in much-talked-about GINZA SIX. Meanwhile, we picked up different three houses of taste this time and hung around.

At first, what turned foot to "PARIGOT" of select Shops. Assortment of goods with foot marking line with other select Shops clearly in the ground which is not patchwork of brand of fashion in having had had talk show with Tomoki Sukezane of stylist in Marunouchi store call before, and having strongly felt at time. Why? It was advanced to Tokyo at the ready several years ago while "PARIGOT" starting from Onomichi, Hiroshima, and enlarging Shops in Fukuyama and Hiroshima city, Okayama and Matsuyama. In such a steady step, thing wanting is found by all means simply because it is select that came facing real needs of customer.

By the way, it is pleated skirt of PARIGOT original that it is attracted by color development that is vivid on that day, and purchased unintentionally. After doing whether shall make red in pink, or hesitating badly, and, after try-on, having purchased the latter after all, but hearing price, still is 13,000 yen! There is not burden to wallet by two colors of buying so much either.

Some courage may be necessary for buying such vivid KOLOR with high-priced luxury brand, but I like that I take in item coloring fashion in casual price range without being particular only about brand name.

Besides, pretty good pierced earrings and denim (all 39,000 yen or less + tax price) of front pleats of "AALTO" which earrings found from 2,000 yen stand at (I purchase pierced earrings which even one ear can enjoy with both ears), denim corner of GINZA SIX shop special which seem to be pleased with to gift to friend and subordinate of woman are one that I want denim enthusiast like me more.

Having come successively "ebure." With new brand which just started in earnest in spring of 2017, GINZA SIX shop became the first shop, but after calling at exhibition for the first time the other day, was surprised good-quality material and excellent sani of pattern.

Only as for the clothes of form which as you see can show body of adult woman three-dimensionally beautifully when we actually wear while being based on basic. Woman can nod designer if we hear. Besides, price is conscientious for discerning sewing. As for the checkered jacket which they tried, for example, on, 95,000 yen, skirt are 32,000 yen. We cannot help feeling company effort.

Photograph placed casually in shop seems to display thing which photographed thing that person in charge of art of inhouse is correct in image of brand by oneself, and stance of adult that power of such somewhere shoulder fell out thinks that we are just doing tsutei for the making of class of visitors and clothes.

And what dropped in at last "KENZO." GINZA SIX shop was flagship Shops utilized a feeling of scale of hall, and opening event carried out at the time of the opening of business did collaboration as NuméroTOKYO.

We check Christmas-limited CAPSEL Collection, children's clothes (we do not line up in store, but the depths produce when we request toward the staff) which motif of tiger symbolizing KENZO was arranged for shiningly, rucksack (23,000 yen) of kids' size here. In fact, my daughter becoming 10 years old is user of tiger sweat shirt of KENZO. If I am a little younger, it is place where we want to try (laugh).

By the way, KENZO which Umbelto Rion of current creative director and two people of Carrol rim produce feels that it is said with the mood in the current times and builds relations while succeeding look to Archive and Japan of Kenzo Takada. For example, it was the stage of eight Gifu Univ. snakes (yamatanoorochi) which noh dance corps of Hiroshima played, and, in fashion week of Paris performed in September, 2017, show venue of orchid way gave not only us but also editors of the world unexpected FUN.

In addition, as well as three stores visited this time, brand which caught my heart from fashion to lifestyle prepared the eaves up to tableware and hair decoration, interior accessory. GINZA SIX is place that can meet clothes and item that adult like favorite me is excited at both the fashion and standard some other time. It is place that peeps out to all of you by all means, and wants you to see.

Text: Ako Tanaka Photos: Wataru Fukaya Edit: Yuka Okada

GINZA SIX has been in the spotlight recently. A good number of the brands Numéro TOKYO regularly interacts with operate boutiques here. My wanderings today take me to three of them, each with its own distinct style and sensibility.

My first stop is the mixed-label boutique PARIGOT. Previously, I was invited to a public discussion with stylist Tomoki Sukezane at the Marunouchi PARIGOT. On that occasion, I got the strong sense that the boutique is very grounded—that it doesn’t simply collect trendy brands but draws a clear line between itself and other mixed-label boutiques. That’s because PARIGOT got its start in Onomichi, Hiroshima Prefecture, biding its time, expanding in Fukuyama and Hiroshima and in Okayama and Matsuyama, before venturing into the Tokyo market a few years ago. At a boutique like this, one that’s made steady progress while working to meet the real needs of its customers, you’re almost certain to find something you want.

Incidentally, captivated by the vivid colors, I bought a pleated skirt, an original PARIGOT item. As I tried it on, I went back and forth on the color—red or pink, pink or red—but ultimately chose pink. When I asked for the price, I learned it cost only 13,000 yen! Even buying two wouldn’t set you back all that much.

Perhaps it takes a bit of courage to buy a high-priced luxury brand in such vivid colors. But I don’t go by the brand name alone. I like to include items that accentuate my style in the more casual price range.

Also offered here are earrings and other accessories starting in the 2,000 yen range. They make delightful gifts for your women friends and colleagues. (I bought some earrings that can be worn on one or both ears.) The GINZA SIX boutique has a special denim area, too, where I found pleated-front jeans from AALTO (39,000 yen; all prices given are before tax), another pair denim lovers like me would love to have.

Next, I visit Ebure, a new brand whose full-scale launch was in spring of 2017. The GINZA SIX boutique is its first store. When I visited the brand’s exhibition the first time a few days ago, I was struck by the high-quality materials and the excellence of the patterns.

When I try something on, as you can see, while fundamentally basic, it turns out it fits an adult woman’s body beautifully. The forms have a three-dimensional quality. Almost all the items are like this. When I inquire, I’m told the designer is a woman, which I could certainly have guessed. Moreover, despite the meticulous tailoring, the prices are reasonable. For example, a plaid jacket is 95,000 yen. A skirt is 32,000 yen. You can tell the company is working hard.

The unobtrusive photographs placed here and there inside the boutique were personally taken by the in-house art coordinator to match the brand’s image. I think this mature, toned-down stance is also shared with the brand’s customer profile and its approach to making clothes.

My last stop today is KENZO. Its GINZA SIX store is its flagship, and it makes the most of the large scale of the complex. The opening event was a joint effort with Numéro TOKYO.

I check the limited Christmas season capsule collection, children’s clothing (not displayed, but available in the rear—ask a store staff member) and kids-size backpacks (23,000 yen). All feature a sparkling tiger motif, the symbol of the KENZO brand. My 10-year-old daughter loves KENZO’s tiger trainer. If I were a little younger, I might want to try one, too!

Incidentally, the current KENZO, the product of its two creative directors, Humberto Leon and Carol Lim, inherits the archive of Kenzo Takada and his take on Japan. But I feel like they’re crafting a new relationship with contemporary trends and moods. For example, at Paris Fashion Week this past September, the runway venue became the stage for an Eight-Headed Dragon performance by a Kagura theater group from Hiroshima, providing a little added fun not just for the Japan contingent but also for editors from all over the world.

GINZA SIX is full of brands that capture the heart beyond the three boutiques I visited today. It offers everything from dishware and hair accessories to home décor. For adults like me, who know all the trends and the standards, it’s a place where we can once again experience the excitement of coming across a great find in clothing or something else.

Text：Ako Tanaka　Photos：Wataru Fukaya　Edit：Yuka Okada

Kyoko Tanaka

"Numéro TOKYO" chief editor. Fashion stylist. Traveled on her own to Milan, Italy, in 1985 after graduating from high school. Studied design, pattern, and other aspects of fashion at a design school there; after serving as an assistant to a local stylist and fashion editor, returned to Japan in 1991. After working as a contract stylist for Ryuko Tsushin and ELLE JAPON, worked as fashion editor for VOGUE NIPPON (now VOGUE JAPAN) since its inaugural issue. Founded Numéro TOKYO in 2007. In addition to her duties as editor-in-chief, she provides styling for the magazine’s fashion pages and advice and direction for fashion brands. Author of “AKO’S FASHION BOOK” (published by KK Bestsellers).

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