A Place to Find Something Special | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.

Kyoko Tanaka

GINZA SIX EDITORS Vol.17 (Wamen's Fashion)

The topic of GINZA SIX has a Shops brands, which are usually taken care of by "Numéro TOKYO". Under such circumstances, this time we picked up three houses with different tastes and blurred them.

First of all, "PARIGOT" of Select Shops first turned his foot on. I had been invited to a talk show with stylist Tomoki Yuma, which was held at Marunouchi store before, and at that time I felt strongly that there was a set of items that were attached to places that were not a collection of trendy brands. Is clearly different from other Select Shops is clearly different. Why? "PARIGOT" started on Onomichi, Hiroshima Prefecture, and expanded its Shops, Okayama and Matsuyama several years ago. In such a steady progress, we can always find what we want because we have been selected to meet the real needs of our customers.

By the way, on this day, PARIGOT's original pleated skirt was purchased unintentionally due to its vivid colors. After the try-on, I was wondering whether to make it red or pink, and after all I bought the latter, but when I heard the price, it was still 13,000 yen! Even if you buy two colors, there is not much burden on your wallet.

Buying such a vivid color with a high price luxury brand may require a little courage, but I like to incorporate items that color fashion in a casual price range, regardless of brand name. Or

In addition, a few pierced earrings and earrings that are likely to be pleased with gifts to women's friends and subordinates are from around 2000 yen (I purchase pierced earrings that can be enjoyed with both ears and one ear), and "AALTO" found at a special denim corner of GINZA SIX store The front pleats denim (39,000 yen or less are all + tax's one that I want more denim lovers like.

The next visit was "ebure." With a new brand that just started in the spring of 2017, GINZA SIX store will be the first store, but when I first visited the exhibition the other day, I was surprised by the excellent quality materials and patterns.

When you actually wear it, as you can see, there are only formal clothes that show the body of an adult woman beautifully and three-dimensionally, based on basic. You can nod that the designer is a woman. In addition, the price is conscientious for the special style. For example, a checked jacket is 95,000 yen and a skirt is 32,000 yen. I can't help feeling corporate efforts.

It seems that the photographs placed casually in the store are displayed by the art staff of the in-house who photographed the ones that match the image of the brand, and the stance of the adult who lost the power of the shoulders somewhere is as it is I think that it also goes through customer layers and clothes making.

And the last stop was "KENZO". The GINZA SIX store is a flagship Shops, which takes advantage of the scale of the museum, and the opening event held at the time of its opening was collaborated as NuméroTOKYO.

Here, a Christmas-only capsule collection with a glittering motif of a tiger symbolizing KENZO, children's clothing (not lined up at the store, but when requested by the staff, it will come out from the back), a kids size ruck (\23,000). Actually, my 10-year-old daughter is also a favorite of KENZO's Tiger Trainer. If I were a little younger, I would like to try (laughs).

By the way, KENZO, created by the current creative director Unbelt Lion and Carol Lim, is building a good relationship with the present era and mood while taking over Kenzo Takada's archive and Japan's gaze. I feel like For example, at the Paris Fashion Week held in September 2017, the runway show venue became the stage of the Hakki Daija (Yamatano Orochi) played by the Kagura Orchestra in Hiroshima, and unexpected FUN to not only us but also editors around the world He gave me

In addition, there were three other stores that visited this time, from tableware, hair decorations, interior accessories, from fashion to lifestyle, to brands that grab my heart. GINZA SIX is a place where adults like me who love fashion and classics can meet exciting clothes and items again. It's a place you want to see.

Text: Ako Tanaka Photos: Wataru Fukaya Edit: Yuka Okada

GINZA SIX has been in the spotlight recently. A good number of the brands Numéro TOKYO regularly interacts with operate boutiques here. My wanderings today take me to three of them, each with its own distinct style and sensibility.

My first stop is the mixed-label boutique PARIGOT. Previously, I was invited to a public discussion with stylist Tomoki Sukezane at the Marunouchi PARIGOT. On that occasion, I got the strong sense that the boutique is very grounded—that it doesn’t simply collect trendy brands but draws a clear line between itself and other mixed-label boutiques. That’s because PARIGOT got its start in Onomichi, Hiroshima Prefecture, biding its time, expanding in Fukuyama and Hiroshima and in Okayama and Matsuyama, before venturing into the Tokyo market a few years ago. At a boutique like this, one that’s made steady progress while working to meet the real needs of its customers, you’re almost certain to find something you want.

Incidentally, captivated by the vivid colors, I bought a pleated skirt, an original PARIGOT item. As I tried it on, I went back and forth on the color—red or pink, pink or red—but ultimately chose pink. When I asked for the price, I learned it cost only 13,000 yen! Even buying two wouldn’t set you back all that much.

Perhaps it takes a bit of courage to buy a high-priced luxury brand in such vivid colors. But I don’t go by the brand name alone. I like to include items that accentuate my style in the more casual price range.

Also offered here are earrings and other accessories starting in the 2,000 yen range. They make delightful gifts for your women friends and colleagues. (I bought some earrings that can be worn on one or both ears.) The GINZA SIX boutique has a special denim area, too, where I found pleated-front jeans from AALTO (39,000 yen; all prices given are before tax), another pair denim lovers like me would love to have.

Next, I visit Ebure, a new brand whose full-scale launch was in spring of 2017. The GINZA SIX boutique is its first store. When I visited the brand’s exhibition the first time a few days ago, I was struck by the high-quality materials and the excellence of the patterns.

When I try something on, as you can see, while fundamentally basic, it turns out it fits an adult woman’s body beautifully. The forms have a three-dimensional quality. Almost all the items are like this. When I inquire, I’m told the designer is a woman, which I could certainly have guessed. Moreover, despite the meticulous tailoring, the prices are reasonable. For example, a plaid jacket is 95,000 yen. A skirt is 32,000 yen. You can tell the company is working hard.

The unobtrusive photographs placed here and there inside the boutique were personally taken by the in-house art coordinator to match the brand’s image. I think this mature, toned-down stance is also shared with the brand’s customer profile and its approach to making clothes.

My last stop today is KENZO. Its GINZA SIX store is its flagship, and it makes the most of the large scale of the complex. The opening event was a joint effort with Numéro TOKYO.

I check the limited Christmas season capsule collection, children’s clothing (not displayed, but available in the rear—ask a store staff member) and kids-size backpacks (23,000 yen). All feature a sparkling tiger motif, the symbol of the KENZO brand. My 10-year-old daughter loves KENZO’s tiger trainer. If I were a little younger, I might want to try one, too!

Incidentally, the current KENZO, the product of its two creative directors, Humberto Leon and Carol Lim, inherits the archive of Kenzo Takada and his take on Japan. But I feel like they’re crafting a new relationship with contemporary trends and moods. For example, at Paris Fashion Week this past September, the runway venue became the stage for an Eight-Headed Dragon performance by a Kagura theater group from Hiroshima, providing a little added fun not just for the Japan contingent but also for editors from all over the world.

GINZA SIX is full of brands that capture the heart beyond the three boutiques I visited today. It offers everything from dishware and hair accessories to home décor. For adults like me, who know all the trends and the standards, it’s a place where we can once again experience the excitement of coming across a great find in clothing or something else.

Text：Ako Tanaka　Photos：Wataru Fukaya　Edit：Yuka Okada

Kyoko Tanaka

Editor-in-Chief of "Numéro TOKYO". Fashion stylist. Traveled on her own to Milan, Italy, in 1985 after graduating from high school. Studied design, pattern, and other aspects of fashion at a design school there; after serving as an assistant to a local stylist and fashion editor, returned to Japan in 1991. After working as a contract stylist for Ryuko Tsushin and ELLE JAPON, worked as fashion editor for VOGUE NIPPON (now VOGUE JAPAN) since its inaugural issue. Founded Numéro TOKYO in 2007. In addition to her duties as editor-in-chief, she provides styling for the magazine’s fashion pages and advice and direction for fashion brands. Author of “AKO’S FASHION BOOK” (published by KK Bestsellers).

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