Selection and Accessibility: The Appeal of GINZA SIX | GINZA SIX

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Masayuki Hirota

GINZA SIX EDITORS Vol.22 (Jewell & Watch)

The Ginza area is lined with many famous shops. So why are you going to GINZA SIX? In addition to the unique items of Ginza, there is no other personality where the frontage that can be stopped at first glance is compatible. I would like to take a look at the appeal of GINZA SIX from the boutiques of Rolex and Shopar, which are easy to enter as a luxury watch store.

The Rolex Boutique Rekisia GINZA SIX store on the first floor is a Rolex specialty store boasting one of Japan's best stock. On a total of 230 square meters of floor, there are always more than 800 stocks, from sports models to high-end day. All 15 staff members are experts with knowledge of Rolex.

To prove the size of the frontage, it is the abundant stock of Rolex "Dato" and "Dato Just". At the Lexia GINZA SIX store, there are so many variations that you can't usually see a basic model. "There is a slight difference in Rolex. I want you to actually compare it. " It is rare that these models are arranged in different variations.

The Rekisia GINZA SIX store has a wide frontage, with many Ginza and high-end models. Gold and platinum "Day Day" is a Rolex flagship collection. Like Day, there aren't many shops with numbers, but Lexia GINZA SIX has a lot of stock at all times. There are so many models that you can't get if you come here.

Lexia has been focusing on Rolex for more than 10 years since it opened its first store in Ginza, and its staff knowledge level is extremely high. If the location is good, the product is good, and the customer service is good, it is convinced that there are 1,800 visitors on weekends.

Like Lexia, the first floor is the Chopa-Lubtic GINZA SIX store. The 70-square-meter store has a wide range of lineups, including lady watching and jewelry, as well as its own mechanical watching. What is interesting at this store is that the number of men's watches is complete. Although it is famous as a jeweler, it is also excellent for men's watches. Although production volume is small, this directly managed boutique can see rare models in one hall.

The highest peak of the shoper is the L.U.C collection with its own movement. This is L.U.C. Kuatro, one of the most famous masterpieces. By putting four incense boxes, a long power reserve of about 9 days is realized. Models that can only be seen at several stores in Japan can be seen as a matter of course at the Shopual Stick GINZA SIX store.

This is the basic model of L.U.C. XP series. The price range is reduced by making the case stainless steel while keeping the excellent movement. This store has many rare pieces from around the world. As the staff says, "It's important to have them touch first," it's also attractive to be able to try on without being prepared even though it's a high ageler.

Text: Masueuki Hirota Photos: Ryotaro Horiuchi Edit: Yuka Okada

The Ginza district features many notable stores, so why go to GINZA SIX? Because it’s unique. It offers the extensive product selection Ginza is known for, but it’s also accessible so that a newcomer can drop in. Let’s unpack the appeal of GINZA SIX as we explore the Rolex and Chopard boutiques, which welcome shoppers in a way not all luxury timepiece retailers do.

Located on the first floor, the Rolex Boutique Lexia GINZA SIX is a Rolex specialty store with one of the largest inventories in Japan. A sales floor of 230 square meters has over 800 watches on display at any given time, ranging from sports models to the high-end Day-Date. All 15 of the boutique’s staff are Rolex experts.

An extensive inventory of Rolex’s Date and Datejust timepieces attests to the wide selection. Lexia GINZA SIX offers versions of basic models one doesn’t encounter just anywhere. “Rolex watches differ in subtle ways,” I’m told. “You need to look and compare.” It’s rare for a store or boutique to have so many different versions of this model on display.

The extensive selection at Lexia GINZA SIX also means many high-end models are on display. The gold and platinum Day-Date watches represent Rolex’s flagship line. Few stores display many models of the Day-Date, as well as Date, but Lexia GINZA SIX always has a large number on hand. There’s virtually no model you wouldn’t find here.

For more than 10 years, since opening its first boutique in Ginza, Lexia has focused exclusively on Rolex. This means the staff is extremely knowledgeable. The location’s great, the selection is great, and the customer service is excellent. All in all, it’s quite clear to me why the boutique sees some 1,800 customers on weekends.

Like Lexia, Chopard Boutique GINZA SIX is located on the first floor. In this approximately 70-square-meter boutique, you’ll find an extensive lineup of everything from women’s watches and jewelry to the company’s own mechanical watches. What’s especially interesting about the boutique is its selection of men’s watches. Chopard, a well-known jeweler, also offers outstanding men’s timepieces. This directly managed boutique offers a surprisingly broad range of hard-to-find limited production models.

Chopard’s pinnacle is the L.U.C. collection of timepieces, which feature the company’s proprietary movement. The collection includes the L.U.C Quattro, a watch that’s been hailed as a masterpiece. The four barrels of this watch provide an extended power reserve of approximately nine days. Naturally, at Chopard Boutique GINZA SIX, you’ll find models available only at a handful of other stores in Japan.

The XP series represent the basic L.U.C. models. These watches incorporate the same outstanding movement as more costly models. The case is stainless steel, which helps lower the price point. The boutique also features many timepieces that would be considered rare anywhere. “The important thing is how the watch feels in your hand,” says a staff member. I find myself in agreement. Despite representing a high jewelry brand, the boutique invites shoppers to relaxedly try on the watches, an aspect I find appealing.

Text：Masayuki Hirota　Photos：Ryotaro Horiuchi　Edit：Yuka Okada

Masayuki Hirota

Watch journalist. Editor-in-chief of Chronos, the watch specialty magazine, Japanese edition. Co-author of “30 Faces of Time: Iconic Timepieces” and “Japan Made Tourbillon.” Supervising editor for “Is the Man Who Buys a Luxury Watch Priced Over 1 Million Yen a Fool?” and other publications.

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