Selection and Accessibility: The Appeal of GINZA SIX | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.

Masayuki Hirota

GINZA SIX EDITORS Vol.22 (Jewelry&Watch)

Ginza area where many well-known stores are displayed at. Then what is reason to go there to visit GINZA SIX daringly? In addition to assortment of goods only in Ginza, there is individuality that there is not elsewhere in place that balanced area of frontage to be able to stop even at a glance at. From ROLEX and boutique of Chopard having nyu riyasusao unlike high-quality clock shop, we want to read charm of GINZA SIX.

ROLEX specialty store where the first-floor ROLEX boutique meadow beaut GINZA SIX shop is proud of Japan's leading stock. In a total of 230 square meters of floors, we always have more than 800 stock from sports model until date on high-end day. 15 people are only experts that the staff whom there is has all knowledge of ROLEX.

It is abundant stock of ROLEX "date" and "date just" that proves area of frontage. We have variation so as not to be usually seen in basic model very often in meadow beaut GINZA SIX shop. "There is small difference in ROLEX. Wanting you actually to compare that. Shop where it is different in variation and displays such models will be rare.

It is large meadow beaut GINZA SIX shop of frontage, but there have Ginza, a lot of high-end models. "Day date" made of gold and platinum is flagship collection of ROLEX. As well as date, there are not many shops arranging numbers, but in meadow beaut GINZA SIX shop of regular most is in stock. Number is prepared so that it is said that there is not model not to be available if we come here.

As we cross one shop more than ten years after opening a store, and meadow beaut was particular about Ginza solely for ROLEX, knowledge level of the staff is extremely high, too. Location excellent; do, assortment of goods excellent; do, and it is assent waiting on customers that there is visitor of 1,800 on the weekend if is good.

It is shopa-rubutikku GINZA SIX shop that is on the first floor as well as meadow beaut. In about 70 square meters of shops, we prepare wide lineup to ladies' watch and machine-type watch including jewelry made in the company. One which is interesting at this store keeping in the number of men's watches. It is Chopard which is famous as juera, but is superior in men's clock. There is little production number, but can see rare model in this direct management boutique in one place.

It is L.U.C Collection which the highest peak of Chopard put movement made in the company on. This is L.U.C Quattro with high call of masterpiece in that. By riding four incense boxes, realize long power reservation called about nine days. We can see model to be seen only at number store for granted in shopa-rubutikku GINZA SIX shop in Japan.

This is basic model of L.U.C, XP system. The making of of superior movement holds down price range by just making case stainless steel. The shop where a lot of globally rare peace gathers. "At first, what we can try on without holding while being haijuera is attractive as the staff says, it is important to have you touch".

Text: Masayuki Hirota Photos: Ryotaro Horiuchi Edit: Yuka Okada

The Ginza district features many notable stores, so why go to GINZA SIX? Because it’s unique. It offers the extensive product selection Ginza is known for, but it’s also accessible so that a newcomer can drop in. Let’s unpack the appeal of GINZA SIX as we explore the Rolex and Chopard boutiques, which welcome shoppers in a way not all luxury timepiece retailers do.

Located on the first floor, the Rolex Boutique Lexia GINZA SIX is a Rolex specialty store with one of the largest inventories in Japan. A sales floor of 230 square meters has over 800 watches on display at any given time, ranging from sports models to the high-end Day-Date. All 15 of the boutique’s staff are Rolex experts.

An extensive inventory of Rolex’s Date and Datejust timepieces attests to the wide selection. Lexia GINZA SIX offers versions of basic models one doesn’t encounter just anywhere. “Rolex watches differ in subtle ways,” I’m told. “You need to look and compare.” It’s rare for a store or boutique to have so many different versions of this model on display.

The extensive selection at Lexia GINZA SIX also means many high-end models are on display. The gold and platinum Day-Date watches represent Rolex’s flagship line. Few stores display many models of the Day-Date, as well as Date, but Lexia GINZA SIX always has a large number on hand. There’s virtually no model you wouldn’t find here.

For more than 10 years, since opening its first boutique in Ginza, Lexia has focused exclusively on Rolex. This means the staff is extremely knowledgeable. The location’s great, the selection is great, and the customer service is excellent. All in all, it’s quite clear to me why the boutique sees some 1,800 customers on weekends.

Like Lexia, Chopard Boutique GINZA SIX is located on the first floor. In this approximately 70-square-meter boutique, you’ll find an extensive lineup of everything from women’s watches and jewelry to the company’s own mechanical watches. What’s especially interesting about the boutique is its selection of men’s watches. Chopard, a well-known jeweler, also offers outstanding men’s timepieces. This directly managed boutique offers a surprisingly broad range of hard-to-find limited production models.

Chopard’s pinnacle is the L.U.C. collection of timepieces, which feature the company’s proprietary movement. The collection includes the L.U.C Quattro, a watch that’s been hailed as a masterpiece. The four barrels of this watch provide an extended power reserve of approximately nine days. Naturally, at Chopard Boutique GINZA SIX, you’ll find models available only at a handful of other stores in Japan.

The XP series represent the basic L.U.C. models. These watches incorporate the same outstanding movement as more costly models. The case is stainless steel, which helps lower the price point. The boutique also features many timepieces that would be considered rare anywhere. “The important thing is how the watch feels in your hand,” says a staff member. I find myself in agreement. Despite representing a high jewelry brand, the boutique invites shoppers to relaxedly try on the watches, an aspect I find appealing.

Text：Masayuki Hirota　Photos：Ryotaro Horiuchi　Edit：Yuka Okada

Masayuki Hirota

Watch journalist. Editor-in-chief of Chronos, the watch specialty magazine, Japanese edition. Co-author of “30 Faces of Time: Iconic Timepieces” and “Japan Made Tourbillon.” Supervising editor for “Is the Man Who Buys a Luxury Watch Priced Over 1 Million Yen a Fool?” and other publications.

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