GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
A Microcosm of Ginza: Discovering Stores True to Your Life A Microcosm of Ginza: Discovering Stores True to Your Life
GINZA SIX EDITORS Vol.50
We may be in trouble when we go to department store. Because there are young floor and madam floor, but there is not the meantime. We cannot just stride with possession face without being able to deny "feeling visiting" even if we go to either floor. We felt such irritating thought for these several years. Okay, I am in my 40s. With thing which let's be excellent madam generation if is old days, but is raised in me, casual (wry smile)!
Therefore we danced madly with joy when we had, and GINZA SIX set foot one step saying "there was tameno universe of me (generation) in Ginza!". From life-sized Shops of I generation, we introduce 4 recommended stores among other things this time!
At first cat of denim select Shops of mark, "PARIGO" (parigo). In fact, there is relationship that we reported on in Onomichi store of main store when we carried out satellite editorial department in Hiroshima in web magazine "mi-mollet" (mi-mollet) where I act as chief editor. As we sell brands of 300 kinds, and products are replaced diligently every season, it is really fun to be able to meet new brand even if we perform whenever.
Anyway, variation of the handling brand of denim is richness (there is always the handling of about 30 brands) and we visit by all means at the beginning in season to know trend and check. We just purchased black denim of "AALTO" (aruto) by Finnish designer of Paris base the other day.
The handling of "Mame Kurogouchi" (beans) was really early in comparison with other select Shops, too! As there is the handling for 1 rack in every season, in every season, we check here. In addition, it leads to simple pattern including "INSCRIRE" (Ann's clear) and "MAISON FLANEUR" (maison Fra nail) and is done entry a lot of brands with feeling.
While it turns out that we are reporting, we try on dress of "beans" (earnest)!
While edge works, absolute "amorousness" is characteristic. As we are summoned to various parties, and chief editor (we just took office in this month) should do, we ask oneself towards "how many dress attemoiihazuyone, ne with such a bloom" and mirror (laugh).
Broad-brimmed type of nature material which there is not feeling of pressure when we put on as for the hat (all 11,800 yen ※ lower than + tax price) of parigoorijinaru with well-established maker of Onomichi-shi made by "setouchimonozukuri project" and can fold. It is earnest for "intense heat measures of this year even if I do say so myself once again with bai ukkyanai!".
This is original item of consistency of "setouchimonozukuri project", too. It is found out to be masking tape which Maekawa of the staff who guided how this time designed (it seems to have studying abroad experience to learn design from the U.K.!) . We remember cat to be able to come across a lot at street corner of Onomichi and are delighted at.
Brand "EQUIPMENT" (EQUIPMENT) where what asked next was born in Paris in 1976. This flagship shop (Japan's first!) So, from constant seller to new item of season, what we can check at a stretch is attractive. We use EQUIPMENT habitually personally from old days and own shirt and dress. "Even mi-mollet" had done event before, and have you done shopping then?
Anyway, we love feel of wet silk of "EQUIPMENT"! I (laugh) who devote myself to the latest check promptly.
But patterned stars (30,000 yen) and dot print (30,000 yen) of classic slim signature that what we have picked up considers the purchase all the time. "After all we are pretty. mumumu, figure of no troubled with. By the way, button of slim signature opens three at the top and, in the case of me, wears. As it is tellone and fluent feel of a material that we did, we look good just to wear lightly.
We have been worried about the latest cotton shirt (29,000 yen) of Kuroyanagi of press that guided this time. "Twist works for design of cuff links and is liked me. We declare saying we want to try on as soon as it was received.
As a result, we purchase tops which became sale after having kept checking many items. In good excessive comfort, just wear, elation and shop later (sho where this "bura editors" plan seems to be the beginning matteiraino strange event).
And "MAISON CHRISTIAN DIOR GINZA" (mezonkurisuchandioruginza) where we were worried about having come next since opening of April all the time. At last we are impressed to be able to come slowly! Space reflecting the image of apartment of Paris has fragrance and soap, candle, body cream, silk scarves.
It is counseling by professional of flavor that wanted to experience. We will have Umei of fragrance specialist choose flavor that is good to me this time.
It is the counseling method that was surprised. There are no all in direct question "what kind of flavor likes?". "What kind of time do you want to attach at?" . "What kind of place occurs??" "Is the waterside the sea? Only as for the question that, anyway, investigates my depths psychology is it lake?. However, whether "understood flavor that had choose in anything!"; to like my feeling to drink; just meet!
In "this space, we would like to commit imagination as much as possible. Anyway, please sense flavor bodily. Therefore saying, not incense-like, think that choose flavor to be able to snuggle up to the scene that customer imagines, and it is possible; Umei. It is like fortune-telling and is somewhat fun!
As for Collection, signature fragrance more than 20 already assembles in full force. Newer flavor seems to increase in a few days.
"Laco Renoir" whom is voluptuous, and fruity flavor such as honey drifts of "oud Ispahan" which it is smooth like oriental Rose blooming in profusion from the photograph right to have had choose on that day, and is sensual, and is fragrant and Rose (each 36,500 yen/250 ml size). In response to humidity of own skin, flavor changed when we had you rank skin and changed into flavor only for oneself. Is enchanted by the flavor, and do not think to Umei; saying "want to smell all the time"; a word (laugh).
As for the collection of silk scarf to wear while letting perfume be fragrant including candle and soap. Motif of this season is horoscope.
We garnish neck as scarf and bind head as turban and we wind up on steering wheel part of bag and are glad of accessory and a feeling of size with versatility.
Bind wrist; and as a substitute for bangle. Seasonal fashion idea to give ability♡
Finally "intricate design farm" which treats "life" that it is GINZA SIX that came and can come across dried fruit. The impression is unforgettable since mine, a mouthful stuffed their mouth with present from acquaintance……♡. "Grow in dry one, and may seem to be anything", but this is at all in comparison with normal dried fruit Jushi. What is concentrated with fruit juice tightly seems to feature taste and sweetness that fruit has to let you spend time at low temperature than you make normal dried fruit and mature drying &.
As cannot taste, but is usually coverage this time; in particular (♡ which is perquisite). In the present season, mandarin orange (marine bioluminescence) from Kumamoto, mango (Irwin) from Okinawa, strawberry (ASKA ruby) from Tokushima are entries. Lineup changes by seasonal time of fruit, and the sum pear and pear, persimmon are going to come up in autumn.
Popular all this kind assortments to be able to enjoy (4,629 yen). It is sure that the first feel experience can become lively with all the invited guests, thing if we present by house party!
By the way, this semi-dried fruit is recommended to present, too. We are doing motchiri than normal dried fruit, and this is delicious, too.
As a result of having tasted, decision (2,222/2 yen class assortment) that takes away melon and strawberry. Melon with prosciutto ham. Strawberry can enter glass; and with champagne. Oh, shall there be ..., such a luxury?
We purchased souvenir for oneself shrewdly and left hall for not soggy feeling saying it was saying "shopping in GINZA SIX is really fun a ...".
Text: Yoko Omori Photos: Kanako Noguchi Text: Yuka Okada
I have a problem when I go to department stores. These places contain a floor for young women and a floor for more mature women, but nothing in between. When I go to either floor, I can’t help feeling like an outsider. I don’t feel I can stride about the place as if I owned it—if it were my style to do so. I’ve felt irritated by this for the past few years. Yes, I’m in my 40s. In the old days, I would have been regarded as a mature woman, but I grew up dressing casually [smiling awkwardly]!
So when GINZA SIX opened and I set foot inside for the first time, I was overcome with excitement. A universe for me, my generation, in Ginza! In this feature, I’ll introduce four stores, which I can particularly recommend, of those that represent a microcosm for my generation.
My first stop is PARIGOT, a select store that features a cat as its symbol. When I established a satellite editorial department in Hiroshima for the web magazine mi-mollet, where I’m chief editor, I reported from the chain’s flagship store, located in Onomichi. The store carries 300 different brands and carefully replaces its products each season. With each visit, I enjoy encountering new brands.
The variety of denim brands on offer is particularly impressive—normally, around 30 brands are available. I always visit at the start of the season to find out about new trends. The other day, I purchased a black denim item by AALTO, a Paris-based brand run by a Finnish designer.
The store also began carrying the Mame Kurogouchi brand well before the other select stores. It devotes one rack to the brand each season, so every season I come back to check out this rack to see what the brand has to offer. The store also features numerous simple, yet striking brands, like INSCRIRE and MAISON FLANEUR.
I came here for my research, but I couldn’t help trying on a Mame Kurogouchi dress (seriously)!
There’s an edge here, but it has a “coquettish” air overall, a brand signature. Given the chief editor—I was only appointed to this post this month—should attend many parties, I peer into the mirror and say, “The more of these colorful dresses I own, the better, right?”
This PARIGOT original hat, made by a long-standing hat maker in Onomichi as part of the Setouchi Artisan Project (11,000 yen – all prices presented here are before tax), makes you never feel pressed on your head. Featuring a broad rim, it’s made of a natural folding foldable material. I feel solemn for a moment. I think: “I have to buy this to tackle the oppressive heat this year.”
This is another portion of the range of original items from the Setouchi Artisan Project. I learn that this masking tape is designed by Maekawa-san, the staff member showing me around the store today. (Apparently, she spent time in the UK studying design!) I smile as I recall the numbers of cats you see on the streets of Onomichi.
My next visit is to EQUIPMENT, a brand born in Paris in 1976. This particular store has the distinction of being the flagship and the first store in Japan, so I get to check out everything from old staples to new products for the season in one visit. I’ve been a fan of EQUIPMENT for many years, and I own blouses and dresses from the brand. mi-mollet also ran an event here once—I think I also bought some stuff then!
What I particularly love is the smooth texture of EQUIPMENT silks. I’m immediately engrossed in discharging my obligation to check out the new products [smiling].
What I pick up are a star-patterned blouse (30,000 yen) and a spotted blouse (30,000 yen), both part of the Slim Signature range. I’ve been considering these for a while now. They’re adorable and leave me at an utter loss as to what to do. When I wear a Slim Signature blouse, I leave the top three buttons undone. The fabric is soft and smooth; simply slipping it on makes your style so cool.
I also took a shine to the cotton blouse (29,000 yen) being worn by Kuroyanagi-san, the press officer showing me around. “I like it because it adds sophistication to a cuffed design,” I declare. I’d like to try it on the next time it’s in stock, I add.
After checking out lots of different items, I end up buying a top that’s on sale. It’s remarkably comfortable. I put it on to wear right away and set sail from the store in high spirits. (Apparently, this is the first time anyone’s done this since this GINZA SIX EDITORS series started!)
My next port of call is MAISON CHRISTIAN DIOR GINZA. I’ve been curious about this store since it opened in April, so I’m really excited to be here at last. The space is designed to look like a Parisian apartment, and it’s filled with fragrances, soaps, candles, body cream, and silk scarves.
One of my interests in visiting is to try out a counselling session from a pro. For my visit, Umei-san, a fragrance specialist, is set to select fragrances that suit me perfectly.
The approach to counselling is unexpected. There are no direct questions along the lines of “What sort of scents do you like?” All the questions seemed aimed at delving deeply into my unconscious mind. Some examples: “When do you want to wear it?” “What sorts of places does it remind you of?” and “You said waters. Do you mean the sea or a lake?” Even so, the scent he picks out is a perfect match for my feelings and preferences, leaving me wondering how on earth he could know what I like.
Umei-san had this to say: “We want this space to capture the imagination. Basically, we want people to experience fragrances. That means we don’t base the selection of our scents on type. Instead, we try to choose fragrances that suit the situations the customer has in mind.” It’s great fun, not least because it’s a bit like fortune-telling.
The collection is an already strong lineup, with more than 20 signature fragrances. Apparently, other new scents will join the lineup in the near future.
The fragrances picked out for me were, from right in the photo, are “Oud Ispahan,” with a smooth and sensual scent evocative of oriental roses in bloom, and “La Colle Noire,” delivering a fruity scent that reminds one of the nectar of plump roses (both 36,500 yen for 250 ml). When you apply them, they react with the moisture in your skin, transforming the scent into one unique to you. I was utterly fascinated by my scent. Quite without thinking, I tell Umei-san this is something I want to smell all the time [smiling].
Candles and soaps are also featured here, as well as a collection of silk scarves that can be worn to bring out the scent of the perfumes. The motif of this season is horoscope.
I love the size, which makes them highly versatile. They can be worn around the neck as a scarf; around the head as a turban; or wrapped around the handle of a bag.
They can also be tied around the wrist instead of a bangle. It’s stylish idea for seasons when you bare your arms.
My final stop is AYA farm, which sells “fresh” dried fruits that can only be found at GINZA SIX. I received some once as a gift from an acquaintance, and I’ll never forget my first taste. How can dried fruits be fresh, you ask? The answer is that they’re unusually juicy compared to typical dried fruit. Their distinguishing trait, apparently, is that they’re slowly dried and ripened at lower temperatures than regular dried fruit, which concentrates flavors and sweetness and preserves the juice.
You can’t normally taste the wares here, but as I was reporting, I managed to wrangle permission to do so—one of the less onerous perks of my job! This season’s selection includes Shiranui tangerines from Kumamoto Prefecture, Irwin mangoes from Okinawa Prefecture, and Askaruby strawberries from Tokushima. The lineup changes with the seasons. In the fall, it’s expected to feature Japanese pears, Western pears, and persimmons.
This assortment (4,629 yen), which contains all the varieties, is very popular. Try bringing it to a house party to introduce the guests to the delightful flavor of these treats!
I can also recommend these semi-dried fruits as the perfect gift. Chewier than regular dried fruit, they’re also fantastically delicious.
After sampling the fruits, I decide to purchase the melon and strawberries (2,222 yen for the pair). I’m thinking the melon will go well with dry-cured ham and that I might pop the strawberries into a glass with champagne. Can I really allow myself such extravagant pleasures?!?
After buying this souvenir for myself, I make my way out, beaming and reflecting once again on the joys of shopping at GINZA SIX.
Text: Yoko Omori Photos: Kanako Noguchi Text: Yuka Okada
Yoko OmoriBorn in 1974. She joined Fujingaho Co., Ltd. (now Hearst Fujingaho Co., Ltd.), in 1995 and then Kodansha in 2000. She pens beauty and feature articles for with, gli, and GLAMOROUS and has been involved with mi-mollet since its launch, becoming its chief editor on July 1. At the age of 44,……she remains a keen observer of cultural trends in music, cinema, and rakugo (Japanese comic storytelling) and is often overheard saying, “I want to take a trip!” . mi-mollet is updated at noon every day, she contributes a daily feature article to the site (http://mi-mollet.com/category/y-omori).