[BELSTAFF] AUTUMN/WINTER 2018 Collection
[BELSTAFF AUTUMN WINTER 2018 COLLECTION "MADE IN UK"]
It will be 1948 just 70 years ago now that "trial master" of 4 pocket jackets which becomes pronoun of BELSTAFF appeared in the world first.
Jacket transforms itself into liner of red tartan check in trial master 70th anniversary and, in the 70th anniversary and this year to be, appears.
Energy of British youths suppressed against a backdrop of economical stagnation of in the 1950s and the 60s, the 70s leaves for expression of unit with music and fashion, and the history of trial master synchronizes with the history that made tide of new style.
Creative director researched the history of trial master deeply and made British subculture inspiration of this season.
As for "the existence of subculture that overflowed in vitality and energy including Mods punk locker skin, it is remarkable influence to the public whole when we read passage of 50s that British youth pulled. Conflict of value between generations formed different value through music and fashion.
Most of youths at the time wrapped the body in jacket which was our Aiko Nic when we checked Archive of BELSTAFF and discovered that we made style to put customization, and to be connected in the present age.
Silhouette which was Aiko Nic of BELSTAFF evolved to new thing when we let element of the 50s be idle to field jacket, parka, riders, Bonn bar this season. As for the heritage of BELSTAFF, it was right collection to be connected in the future by giving innovative part light."
"MADE IN UK"
Being birth in the U.K. Sense of values that is not bound by existing conventional wisdom of British youths who took popular movement after the 60s is reflected in expression such as not only refutation and protest movement itself to traditional formalism but also new music or individual fashions.
Various styles of youth characteristic were born from subculture to be started from UK including Mods punk locker skin while energy suppressed by society became vitality of youth, and fashion was arrested as self-expression and thing which we insisted on, and fashion-style which continued to the present age gained power.
For example, street to be trendy after Mods revivals of the late 90s that was clothes of sailors of the U.K. now, and not to depend-born; became classic.
Disposal product of the military came to reach to general people through specialty store which handled such a thing, and, after the 60s, as for the youths, British youths performed original self-expression in parka which bought them up all together and coloring bar jackets boom, and attaching patch or pin badge.
We right had the origin and innovative idea to overlap with origin of BELSTAFF in this time.
Collection long-awaited than Friday, August 3 is unfolding at store.
We are waiting for your visit heartily.