GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
A Home to Exclusive Watch Stores That Offer Experiences Available Nowhere Else A Home to Exclusive Watch Stores That Offer Experiences Available Nowhere Else
GINZA SIX EDITORS Vol.51
"Town of clock" which Ginza is the world, but is rare. If there is boutique of luxury maison and clock brand, there is authorized clock store which collected only perfect gems, and, besides, there is well-known store of antique watch, too. About clock, few thing is in a few state, but GINZA SIX is different in gangs. There is clock shop of the one and only that it is possible "to enjoy time". Is said that switch over from monoconsumption to using thing as for the life, but GINZA SIX as for "the thing" as for "the thing" both; can profit.
Well, it is the sixth floor that at first go to visit. The sixth floor is familiar in "Ginza TSUTAYA BOOKS", but clock lover goes to the corner. Promotion store of clock brand "Richard Mille" of extremity that "RICHARD MILLE LIFESTYLE LABORATORY" in bookstore produces only clocks of tens of millions of yen class. We do not sell clock while saying "store" and are spot of the world one and only to announce Richard Mille-related event and activity carried out in all parts of the world.
Anyway, Richard Mille becomes "family" with athlete playing an active part in tennis, land, F1, golf and performs support of art more in car event and the present age. It is duty of this "lifestyle laboratory" to show such a wide variety of activities to. It is sponsor on coverage day and displays classic car lace "Le Mans classical music" acting as main sponsor. Event that began because Richard Mille that this was the brand founder was world-famous classic car collector. I had visited home of France, but did dozens of excellent cars fit into garage where we redecorated shed into? Therefore episode to go that it is super excellent car Lancia stole toss that was surprised most and buys bread for neighborhood. We remembered that we heard super high-end story that there was that there was that helmet box of door was just right for baguette case.
By the way, this display seems to be changed a few days later when display is to golf. It is the first that checks here to know battle front of force and activity of brand. And if I come to want clock by any chance, is GO in boutique of two in neighborhood! There is in this. (really in that way there seems to be person who purchased)
Well, come back to the first floor successively; and to "CITIZEN FLAGSHIP STORE TOKYO." Layout which store is located at the intersection of Mihara Street and cultivation of mutual friendship company street and cannot access directly from the hall. However, there is calm atmosphere thanks to the grace in extensive shop, and it is big merit that can receive explanation of clock relaxedly.
While we develop not only CITIZEN brand but also overseas clock brand which we put in affiliation here. In fact, we sell wide clocks which CITIZEN group pushes forward globalization, and included Switzerland and American influential brand.
In that attention "the Arnold & sun." In fact, here is the world only brand boutique. The U.K. of the end of 18th century has ancestors of brand and inherits know-how of the making of clock which successful horologer John Arnold and son established for mass production of marine high-precision clock for ship.
Few characteristic adopting 1 movement for 1 model other than the Arnold & sun. Therefore design completely links mechanism. It is the nature of clock enthusiast that sprouts in such a detail. Besides, we take in hand in this way and are full of what we can appreciate and, for rarity which only 700-800 produce in the year, are had a valuable experience.
This latest GLOBE-TROTTER (all 1.78 million yen ※ lower than + tax price) of this year. Structure that what a hemispheric terrestrial globe goes around in 24 hours and displays the time at the present of the world. We can thoroughly enjoy individual, original mechanism.
Go on the second floor with escalator of the CITIZEN side, last to "FRANCK MULLER GENEVE." It is "clock brand of gorgeous design" for person who does not very know a lot about clock, and FRANCK MULLER will be impression called "ability group that made many complexity mechanism" for clock lover. However, for me "brand which enjoys time." The hour hand jumps, and needle stops and incorporates roulette and enjoys time to drift and is brand with positive philosophy that it is said to enjoy the life.
It is corner of home collection of boutique "FRANCK MULLER future form" in the depths that wants you to see here.
In fact, we let philosophy to "enjoy time" spread with FRANCK MULLER and add pressure to home Collection expanding relaxed time at home. We can purchase even online, but can almost see full collection if it is here. This is the world one and only, too.
As we use bizan number using for INDEX of clock for motif, it is revealed that anyone is "FRANCK MULLER". Therefore popularity of gift demand seems to be high, too. We check champagne glass (17,000 yen) just recently as we were looking for celebration to friend who got married. We customize number in sandblast.
Of course, as for the clock, both men's model and ladies' model are fulfilling. However, we exhibit super large amount of complexity clock which there is not of seeing in common clock shop.
By the way, giga toe agate Yong who saw this time is 31 million yen how! Mechanism called toe agate Yong is mechanism to turn parts group called escapement round and round entirely to cancel gravitational influence, and there are many people to be impressed deeply with to move. Besides, design and production and assembling are super difficult as this model becomes skeleton design having a perfect view of structure. It is special experience to be seen with such a rare clock. By the way, we sneak into VIP room under the pretext of coverage as clock of such a level seems to wait on customers in back VIP room. We had you give particularly popular marron glace and champagne.
Finally, we do shopping with "FRANCK MULLER patisserie" to add. It is pleased when we take this to coverage as present.
Mechanical clock which reproduced concept called “ with gear and spring at "time born from the sun and month was machine of the highest peak that the human brought about. So not only we attach for fashion and enjoy, but also there is enjoying we know. GINZA SIX is place satisfying intellectual clock curiosity, and what is “ time? He/she tells answer ".
Text: Tetsuo Shinoda Photos: Yoshinori Eto Edit: Yuka Okada
Ginza is among the world’s rare watch districts. In addition to luxury maisons and brand boutiques, it’s home to official watch retailers who carry the finest timepieces and stores renowned for antique watches. While the district itself offers every kind of watch imaginable, GINZA SIX has a different flavor: It’s home to unique watch stores that choose to emphasize timepieces as experience and enjoyment. The world is said to be shifting from the consumption of things to the consumption of experiences. GINZA SIX offers both.
The first store I visit is located on the sixth floor, where the renowned Ginza Tsutaya Books is located. Watch aficionados will make a beeline to one particular part of this bookstore, the RICHARD MILLE LIFESTYLE LABORATORY. Richard Mille is a high-end watch brand that produces exclusively timepieces priced in the tens of millions of yen. This store is a promotional location for the brand; it’s not an actual store, as such, selling watches. Rather, it’s the only place anywhere dedicated to announcing Richard Mille events and activities around the world.
Richard Mille’s sponsorships in sports like tennis, athletics, F1, and golf are characterized by the concept of family relationship with athletes. The brand also promotes automotive events and modern art. The role of the Lifestyle Laboratory is to spread the word about the brand’s diverse activities in these and other spheres. On the day of my visit, I see a display for the Le Mans Classic, a classic car race hosted by the brand and for which it serves as the principal sponsor. The event goes back to M. Richard Mille, the founder of the brand and a world-renowned collector of classic cars. I’ve actually visited his home in France, where he has several dozen famous cars stored in barn converted into a garage. Perhaps what surprised me most was that he drove a Lancia Stratos, a really well-known car, to go buy bread. The helmet box in the door, he remarked, had the perfect dimensions for storing a baguette. The luxury and exclusiveness of this lifestyle stunned me.
This display, apparently, was scheduled to give way to one on golf in a few days. This is the ideal place to get a feel for the brand’s energy and the frontlines of its activities. If you should actually want to buy a watch, you can head to the two boutiques nearby (I heard some have actually purchased a watch in this way.)
My next stop is the CITIZEN FLAGSHIP STORE TOKYO, back on the first floor. The store is located at the intersection of Mihara Street and Kojunsha Street. Its layout is such that it can’t be accessed directly from inside GINZA SIX. But this actually gives the spacious store a relaxed atmosphere. A big draw of this location is that visitors are welcome to get leisurely accounts of the watches.
The store sells not just Citizen-branded watches, but foreign watch brands owned by the company. Growing increasingly global, the Citizen Group in fact offers a wide range of watches, including well-respected Swiss and American brands.
What catches my eye is Arnold & Son. In fact, this is the marque’s only brand boutique in the world. With roots in England at the end of the 18th century, the brand inherits the watch-making knowhow acquired by John Arnold and his son, who established a lucrative enterprise mass-producing high-precision maritime watches for use on board ships.
A unique characteristic of Arnold & Son is that each model has its own specially-designed movement. The mechanism and design are in perfect harmony. My love for details like this is what makes me a devoted timepiece fan. And because the watches are rare, with only 700-800 produced each year, the opportunity to handle and examine them in this way is priceless.
This is the Globetrotter, a new product for this year (1,780,000 yen; all prices listed before tax). It features a half-globe that rotates once every 24 hours and displays the current time at different locations around the world. It incorporates a unique and creative mechanism. It’s really satisfying.
I take the elevator next to Citizen to the second floor to my final destination: FRANCK MULLER GENEVE. Among those who don’t know that much about watches, Franck Muller is known as a watch brand associated with exquisite designs. For watch enthusiasts, the brand is known for its numerous complications. For me, it’s a brand that lets me enjoy time. On certain watches, the hands jump or stop. Others replicate a roulette wheel. The brand is based on a positive philosophy: to mark and enjoy the passage of time and to celebrate life.
Here I’d like to draw your attention to the home collection corner (Franck Muller Future Form) at the back of the store.
Franck Muller promotes its philosophy of enjoying time while focusing on its home collection (a range of products for use in the home) as a means of enhancing time spent relaxing at home. The products can also be purchased online, but here you can view almost the entire collection. It’s the only place anywhere in the world where you can do so.
The items feature the iconic Byzantine numerals featured on the watches, allowing anyone to tell they’re from Franck Muller. This is apparently also making them popular gifts. Since I’m on the lookout for something to give to a friend who just got married, I checked out this champagne glass (17,000 yen). The numerals are sandblasted into the glass.
There are, of course, many men’s and ladies’ watches here. But also on display are valuable watches of complications you would never encounter at an ordinary watch store.
This Giga Tourbillon I spot sells for a cool 31 million yen! The Tourbillon mechanism involves the revolution of all the escapement parts to cancel out the effects of gravity, something quite a few people find endlessly fascinating. This model is of the skeleton type, in which the entire movement is visible, a design choice that makes production and assembly incredibly challenging. A glimpse of such a rare watch is yet another special experience. Handling watches at this stratospheric level takes place in a VIP room at the back. I take advantage of the perks of being on assignment to take a look inside this VIP room, where I’m served the brand’s famous marrons glacés and champagne.
At the end of my visit, I did some shopping at the Franck Muller patisserie, which is attached to the store. I will give what I buy as a gift for the people I meet for business purposes, much to their delight, as always.
Mechanical watches use gears and springs to track the passage of time, the sense of which emerges for us from the movements of the sun and the moon. They are perhaps the most important devices devised by humankind and provide enjoyment not just as fashion articles, but as a source of knowledge. GINZA SIX is the place to go to satisfy intellectual curiosity about timepieces—a place to find still more answers to the question, “What is time?”
Text: Tetsuo Shinoda Photos: Yoshinori Eto Edit: Yuka Okada
Tetsuo ShinodaBecame independent after working at Kodansha’s Hot Dog PRESS, a magazine once described as the “boy’s bible.” He plans and pens watch-related articles for more than 40 publications, including specialist watch magazines, fashion magazines, and business magazines. Having completed a program at a vocational school for watches, he brings extensive technical knowledge to his stories. He travels to Switzerland several times a year to report on watch developments. He is the author of the book, Why Successful People Love Hublot Watches.