Sometimes Even Dads Want to Feel That Youthful Buzz | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.

Shinji Mochida

GINZA SIX EDITORS Vol.54

Town (in fact, we said so including vanity for younger days though one nearest station was neighboring Kyobashi.with publishing company called housewife and life Corporation where Ginza known as town of adult entered the company in new college graduates for me We correct all of you of each site in relations with apology on this occasion……). Therefore Ginza is the ground clogged up with memory in its twenties. To new Landmark GINZA SIX of the town, it became revisit since the opening of business. Oneself that it is about to let you do 30s in the middle stage to have noticed incidentally while we stroll around, and it was to father is fresh feeling in half-forgotten those days that we spent madly. "Shopping is fun!" "Oneself not to know is ashamed!" . 3 stores which such Dad is worried about with dokidokiwakuwaku returning to child's mind unintentionally aimlessly.

At first, having come "Herno." It is Italian luxury outerware brand reaching the 70th anniversary of the foundation this year. By the way, stylish and novel shopwindow and display adopt concept design same as main store of Milan.

"LEGEND" (legend) where it came up as new collection this season to have tried on series. That this is "Collection which condensed legendary outerware which established immortality in one." "Cannot by any chance become hero of children for nice combination called light weight nylon and the highest grade goose down which are mat in large classic duffel coat-shaped design unintentionally if you wear this and go to nursery school to meet child" It is stirred until what delusion (all 110,000 yen ※ lower than + tax price). Son……You forgive, simple father, and send.

As is expected, as expected of outer brand proud of history of 70 years, the lineup goes over to many divergences. The first place that just fit does to own heart and body from Collection that there is number "Allee is good, too, but is hard to throw away this, too……It is way of enjoying primitive shopping that finds "while being at a loss, toshimijimi.

It is Iware brand "999.9" that Japan is proud of that visited you next. Myself am one using glasses here habitually, but it is often that we sleep with being carrying out a late-night activity, and hanging in good point of excessive fitting. Stress is free as much as that saying that put stress to glasses during sleep aside; hang, and is feeling, really…….

"You give up with our child under the strong positive simple melody in summer without what mind at first, and can you play while looking at eyeware group lining in shop?……The 999.9 feel sun where it is sunglasses line of the company that tried on for reasons of ︎.

But tried, but the last. In trendy Boston model "F-05SP" (33,000 yen), we fall in love with frame of congenial mat black at first sight casually and decide the purchase immediately. In addition to reverse R hinge of comfortable 999.9 forte which hangs, and promises feeling, point that part of nose pad and modishness can fine-tune by oneself is for decisive factor……(in the first place operation to escape from the worldly desires knows thing that there is not by sight afterward, and please put if you hang eye wear of the company and try on model of design which you liked as feeling is very good). As for the request for making of lenses which are nearsighted incidentally in eyesight being remarkably worse. On holiday to spend with son, going to park seems to continue for a while.

Figure which we measure to let this measures position of iris of the eye when you wear glasses please forgive the unsightly photograph, but and reflect that at the time of lenses processing. That as it was the first experience in own glasses life, it tells about the impression to here that had you adjust where it is minute.

Stroll of GINZA SIX is finally the last corner, too. We felt that the back grew a little and stepped over the threshold of "lacquerware YAMADA HEIANDO" to invite the 100th anniversary of the foundation to next year. Mind that it is space that can never say that it is wide, but mind is somewhat washed there to many beautiful containers along with orderliness.

"Soup bowl tin lacquer" which was created by idea of young craftsman as for this (set price with 18,000 yen ※ cinnabar red). We began to sharpen tree one by one and by mixing lacquer which raised there tin and transparency, and finishing painting, expressed unique feel of a material. As slightly modern atmosphere includes whether this is because young sensitivity is reflected, is affinity with Western dishes good, too? Feeling to adjust to hand grows "how is it happiness if we can drink miso soup every morning in this?" and delusion fantastically.

The biggest purpose that visited shop this time is this. It is dish using "white lacquer" sold only in summer (6,000 yen). According to the place to hear, we seem to provide beige that we look cool to these eyes by mixing white color in lacquered sap. We were apt to forget in daily business just carelessly around 20 generations, but "we want to value that we enjoyed season in whole family" came to think thing to be out of character after child was born.

Part which entered meet as much as we get married, and there is child independently, and things to protect increased to protect own way of thinking a little. Even if one piece of T-shirt looks, come to buy only thing of the same brand……. Though we do not feel suffocation for oneself such today's, there are none at time when we want to be sometimes in high spirits innocently?　While it was meddlesome, and such Dad thought about thing that it might be hall of "time machine of adult" which could come back to mischief Buddhist priest unintentionally, in GINZA SIX clogged up with throb and wakuwaku which stimulated worldly desires and desire to learn very much, paths of house were accompanied by steps lightly, too.

Text: Shinji Mochida photos: Toshiyuki Tamai Edit: Yuka Okada

Ginza is known as a neighborhood for grownups. For me, it’s the home of the publishing company Shufu to Seikatsu Sha, the company where I worked after graduating. (The company’s offices are actually closer to Kyobashi, one station away from Ginza, but I used to say Ginza back then to impress people. I’d like to take this opportunity to apologize for stretching the truth in my youth…) In any case, Ginza is the location of many of my memories from my 20s. This marks my second visit to the area’s new landmark, GINZA SIX, since it opened. As I stroll around nonchalantly, I recall a sense of feverishness from those days, a time when I rushed from one thing to the next. What a delight shopping can be! How embarrassed I am of all the things I don’t know about! Now, a father on the cusp of my mid-30s, I realize that vividness has become unfamiliar. A heart-pounding excitement that reminds me of my youthful self returns as I visit three stores I’m interested in.

My first stop is Herno, an Italian luxury outerwear brand celebrating its 70th anniversary this year. The stylish, innovative window and displays are based on the same design concept as the main store in Milan.

I want to try on items in the LEGEND series, a new collection for this season described as “condensing into a single collection a legendary line of outerwear that has accumulated the patina of eternal renown.” The design is a duffle coat, one of the brand’s standards. It features an appealing combination of lightweight matte finish nylon and premium goose down. I find myself drifting off as I wonder if this will look cool enough to make me a superhero among my son’s playmates at nursery school when I go pick him up with this jacket on…! (110,000 yen; all prices listed before tax). Son, I can only ask you to forgive your dad for being so simple-minded…

As one might expect from an outdoor brand with a history going back some 70 years, the lineup is varied. From all the different collections, I’m looking for something that’s a perfect fit for both mind and body. I find I can’t decide. “This one’s nice, but so is that one…” I’m engrossed. I’m struck by the visceral joy of shopping in this way.

The next store on my list is 999.9—“Four Nines”—one of Japan’s finest eyewear brands. I myself wear glasses from this store. I love the way they fit. They’re so comfortable I often doze off wearing them when I’m up late at night working. Ignoring the stress placed on the glasses themselves during sleep, it’s a sign they offer true stress-free comfort.

As I examine an array of the eyewear on display, I realize I might find myself playing with my son under the harsh rays of the summer sun with some sunglasses on. With this in mind, I choose one pair from the brand’s “999.9 feelsun” range.

I try them on, and that settles the matter. I fall in love at first sight with the matte black frame on a pair of Boston-style sunglasses in a range called the F-05SP (33,000 yen). The Boston style is in vogue right now, and I believe they’ll go well with casual attire. Right then and there, I decide to buy them. Besides the reverse-R hinges, a signature feature of 999.9 that ensures comfort, the nose pads and temple tips can be adjusted by the wearer. For me, these are decisive factors. (Fair warning—the comfort of this company’s eyewear is such that once you try on a model of a design you admire, you’ll find yourself unable to resist the impulse to buy them.) My eyesight is really bad, so while I’m there, I also ask them to make me some prescription lenses. I guess I’ll be going to the park more often on days off I spend with my son.

I apologize for the quality of this photo. What the staff is doing here is measuring the position of my irises while I’m wearing the glasses. This data is used to make the lenses. In all the time I’ve worn glasses, this is my first experience with such minute adjustments. I’ve included this picture to convey how impressed I was with this.

I’m now coming to the end of my stroll around GINZA SIX. Finding myself in the mood for some elegance, I step into Yamada Heiando Lacquerware, a brand that marks its centennial next year. It’s not the largest space, but the numerous, beautiful, and carefully arranged pieces somehow purify the mind.

This is a tin-lacquered soup bowl (18,000 yen for a pair that also includes a red one), the inspired creation of a young craftsperson. Each one is carved out of natural wood, then coated with a mixture of tin and highly transparent lacquer, creating a distinctive texture. Perhaps because it reflects the tastes of young people, it has a somewhat modern feel. I think it would go well with Western crockery. It feels wonderful in the hands. I find myself drifting away once again as I imagine the delights of drinking miso soup from this vessel each morning.

This was my main reason for visiting the store today—a white-lacquered plate available only in the summer (6,000 yen). Apparently, this shade of beige, which is especially refreshing to the eye, is made by adding a white pigment to lacquer-tree sap. It’s a concern that rarely came to me in my frenetic 20s. But since becoming a father, I’ve wanted more and more to enjoy each of the seasons with my family, a feeling as undeniable as it is (for me) out of character.

Getting married, choosing an independent course of career, and having a child…alongside growing responsibilities, I’ve become a bit more cautious and conservative. Take t-shirts, for example. I always buy the same brand. This doesn’t really bother me, but do you ever miss that youthful buzz inspired by something new and unexpected? GINZA SIX is filled with encounters that inspire that sense of heart-pounding excitement, stimulating a desire for both products and knowledge. As I head home with a spring in my step, my mind swirls with the sensation that GINZA SIX is something like a time machine for grownups, one that takes this dad back to a time when he felt like a mischievous little boy.

Text: Shinji Mochida　photos: Toshiyuki Tamai　Edit: Yuka Okada

Shinji Mochida

After serving as editor of LEON magazine, Shinji Mochida became a freelance editor and writer in 2016. Currently involved in a wide range of genres and media types, he produces advertisements, catalogs, web content, and movies as well as writing for men’s magazines.

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