GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
The Delights of an Aimless Visit to GINZA The Delights of an Aimless Visit to GINZA
GINZA SIX EDITORS Vol.55
When I was a child, "Going to Ginza with my family on Sunday" was a nice event, and I remember going to other downtown areas, but I didn't feel as special as Ginza. Why? Perhaps because of the pedestrian paradise. "If you do something bad, you'll go to hell. a good child……I don't remember whether I felt happiness in the naming of "Tengoku" with easy discipline words, or whether the sight of "Ginbra" where pedestrians walk around the main street where cars usually come and go was shocking.
My Ginbra began when I got off Yurakucho Station, crossed the Sukiyabashi intersection, walked along Harumi-dori, and looked at the model display of Tenshodo. And I was always excited to go left or right at the Ginza 4-chome intersection where the heavens cross. It's been a long time since then, but I remembered the memories of my childhood, which was surprisingly clear, turned my feet to the right, and blurred GINZA SIX, a vast commercial facility that has become the most talked about in Ginza in recent years. I tried.
From the first floor where many high brands are lined up, take the escalator and go to the North Face Limited on the fifth floor. I go surfing to the sea unless I have a special schedule, or going to the snowy mountains in winter is a holiday routine, and outdoor wear is an indispensable wardrobe. The North Face, the synonymous brand, is often worn. It's more cool than other outdoor brands, can be used as a city dress, and it's convenient for your own style of loose appearance that doesn't have a border between weekdays and holidays.
For example, a "lighting coat" made of high-best materials with high water permeability (\28,000 * + tax coat that uses high-best water-permeable high-best materials. It is surprisingly thin and light and compact, making it the strongest raincoat in outdoor life. And since it's a mods coat type that you will never see if you like fashion, and it's a trendy big size, you can wear it with T-shirts and suits as a regular wear. Functional and fashionable. The TPO is unquestionable, and it has a high ability to dress around. It is too convenient to be rented by your wife or partner. Because it is unique and has abundant size settings, you can buy two! ?
In addition, there were clothes and gears that gathered wisdom for use in an extreme environment, and I was worried about trolley bags and button-down shirts.
The trolley bag (\40,000) was used by a stylist accompanying the overseas location and was worried. When I tried it, it was light and the wheels were smooth. The tightness of the storage room is also great. And it looks cool. When I was at the airport with this, I said, "I'm quite familiar with the outdoors and I'm used to traveling. Fuff." What a delusion that you can create such an atmosphere.
The shirt is limited to GINZA SIX. From any point of view, it seems that it is made of oxford fabric made of cotton, and it is difficult to get wrinkled with functional material mixed with nylon, and it seems that it dries quickly after washing, so if you prepare several sheets, it will be used in every scene from everyday life to business trip That's right.
In this way, there is a “usable” word lobe that removes the border between the suburbs and the city, and it is likely to become a reliable companion in a new lifestyle such as dual life and diversification of work styles. I think that it is very meaningful that such items are lined up in state-of-the-art commercial facilities in Ginza.
And the second is Denham on the fifth floor. This is a premium denim brand that I often introduce in my editorial department "Oceans" magazine, and I can assert that I like this interior most of GINZA SIX's many Shops. If you compare it in a word, it's a "jean theme park." First, pay attention to the “washing area” and “drying room” of denim that represent the brand's message “FROM VIRGIN TO VINTAGE”. There is a happy free service that raises denim by washing and drying as many times as you like the purchased denim, but the work process is like a tour of social studies at a factory and demonstration sales of a yakitori store in a shopping street, It is interesting that anyone can see it. And the countless vintage figures and signboards placed inside the store are also impressive. Depending on the viewer, it may be rattled (hard).
In addition, we cannot overlook improved kids' wear and kids' space in Shops space. The children's fitting room in a triangular roof tent is very charming. There is also a cafe beside it, so you can enjoy drip coffee and espresso with the same taste as a specialty store. And a little bit of a dish using a cup of this cafe is set up in Shops……(Please visit the store for the truth.)
In this way, it is not just a “shop to buy clothes”, it is a space where you can relax and gather and enjoy it, and I think that this is a little entertainment that you can not taste without pochi taste at home.
Brash around here and there, and if you have a small stomach, go to the underground food department. This was also a promise of "Family to Ginza on Sunday", so instinctively go to the Foods floor on the second basement floor. There are a variety of delicious foods from all over Japan, shops where you can stand and drink, and essential items for decorative editors, "Good souvenirs." Under such circumstances, parents told me that this fruit was a gem when they were a child, or they unconditionally responded to three letters of "ginzasembikiya's three letters and went to Patissley ginzasembikiya.
This is a specialty shop for sweets, including cakes made from fruits from ginzasembikiya's eyes, but I was warned that all of them seemed to be delicious and their eyes were ridiculous. With a lot of sweet temptations, such as seasonal cakes and fruit sands, I picked up two unusual “sweet guys”.
One is ginzasembikiya Premium Cokoro (\600) is a collaboration with UHA Taste Sugar Cololoro. "Ah, Gummy, You can buy it at a convenience store, "she said, after pretending to be a third-class front, if you let this one into your mouth and bite it, it's the last. Be careful here as the cheeks will be so painful that they will hurt you. In particular, we recommend a mask melon flavor that symbolizes ginzasembikiya's
Another is strawberry chocolate (\1,500). White chocolate is soaked in frozen strawberries, and this is also knocked out with a surprisingly chewy texture. Be careful.
But no matter where I ate, I only came up with the words "Oishi-", so I wouldn't come to work for a lifelong food report.
Text: Toshiki Ebe Photos: Shohei Saito Excite: Yuka Okada
When I was child, going to Ginza on Sunday with my family was a happy event. I remember going to other shopping districts, too, but nothing felt like Ginza. Why was this? Was it because Ginza was a pedestrian paradise, with vehicles forbidden to take to its streets on the weekends? Perhaps I just associated the use of the word paradise in the description with happiness, as in: naughty children go to hell, while good children go to… Or maybe it was the sight of all the pedestrians out and about on their Ginza strolls on a wide avenue where normally cars are passing by. I really can’t remember now.
Our Ginza stroll would begin when we alighted at Yurakucho Station. We would cross the Sukiyabashi intersection, walk along Harumi Street, and perhaps inspect the model railway on display in the Tenshodo store. Then, we’d turn left or right at the Ginza 4-chome intersection through which the pedestrianized zone passes. I would look forward with excitement to learning which direction we would take. Much time has passed since then, but the memories remain surprisingly fresh. As I recall them, I head to the right in the direction of the huge GINZA SIX shopping complex, the most talked about place in Ginza these past few years.
From the first floor filled with numerous high-end stores, I take the elevator up to The North Face Unlimited on the fifth floor. If I have nothing scheduled, my routine is to go to the beach to surf or, in the winter, to head up to the snowy mountains. So outdoor wear has always been a fixture in my wardrobe. The North Face is synonymous with outdoor wear. It’s one of my favorite brands and one I wear often. The designs tend to be more sophisticated than other outdoor brands—designs you can also wear about town. Another reason I like the brand, though I say this in quieter tones, is that it fits my own personal style, which is characterized by loose-fitting garments and a lack of distinction between weekdays and days off.
The Lightning Coat, for example, which is made of Hyvent, a material that offers high water resistance and moisture permeability (28,000 yen; all prices listed before tax), is symbolic of the brand. It’s remarkably thin, light, and compact, so it’s easy to carry, which makes it the ideal raincoat for outdoor life. If you’re a fashion aficionado, your eyes will be drawn to the styling, which recalls a mod coat. And because the fit is generous, a trendy look right now, you can combine it with the t-shirts and suits you normally wear to make yourself look stylish in an up-to-date way. The look is functional, yet chic. You can mix and match it with various other items to suit the TPO (time, place, and occasion). It’s so convenient you might even find your wife or partner borrowing it. The design is unisex, and it’s offered in a wide range of sizes. Perhaps you should even buy two?!?
Besides the Lightning Coat, there’s a wide range of high-tech clothing and gear for use in extreme environments. I especially like the trolley bag and button-down shirts.
The trolley bag (40,000 yen) has a special appeal for me because a stylist who went with me on an overseas trip happened to be using one. In lifting it, I’m struck by how light it is and how smooth the wheels are. The arrangement of the interior, clearly designed with storage in mind, is second to none. It also looks really cool. I’m lost in delusion for a moment, considering the possibility that if I took this to the airport, I’d give the impression of an inveterate outdoor type who also happens to travel a lot.
Apparently, the shirts (20,000 yen) are available only at GINZA SIX. Whichever way you look at them, they look as they’re made of cotton Oxford shirt fabric. In fact, they’re made of a high-performance material that contains nylon. They resist creasing and dry quickly. If I buy several, I’ll be able to wear them in every situation—on an everyday basis or when I travel for work.
In this way, I think kitting out a wardrobe with items that are functional because they strip away the boundaries between urban and rural will provide strong support for new lifestyles characterized by dual lives, or the growing diversity of work styles. I think it’s significant that so many of these products are available in Ginza’s most advanced commercial facility.
The second store I visit is DENHAM, also located on the fifth floor. This is a premium denim brand often featured in the pages of Oceans magazine, where I work in the editorial department. I can safely say that of all the stores in GINZA SIX, this one has my favorite interior. Put simply, it’s a denim theme park. The first points of interest are the denim washing bath and drying room, from which the brand message FROM VIRGIN TO VINTAGE comes. This free service allows customers to come in and have denim goods they’ve purchased washed and dried as many times as they like, whenever they like. What’s great about it is that anyone can watch the process. It’s kind of like going on a school excursion to a factory or watching your chicken being grilled at a yakitori shop. And while the less informed might dismiss them as random junk, the numerous vintage figures and signboards displayed around the store are also an impressive sight.
You won’t want to miss the kidswear and the kids play area at the back of the store. The teepee tent in the middle serves as a fitting room just for kids, a really charming feature. Next to it is a café, which serves drip coffee and espresso as good as any served in a proper coffee shop. Certain gimmicks around the store feature the coffee cups—but you’ll have to come to the store yourself to find out what they are!
So this is more than just a store where you buy clothes. It’s a space where you can relax, socialize and have fun. It provides diversion you can’t get sitting at home with the tedium of online shopping.
Having walked around quite a bit, I’m feeling peckish. I head down to the basement food floor. As was my family’s rule when I visited Ginza on Sundays as a child, I instinctively move toward the food floor on the second belowground floor. Here you’ll find stalls where you can find delicious food from all over Japan, or you can savor food and beverages while standing up. There’s also a huge choice of souvenir gift items, which are essential purchases for an upstanding editor like me. From all these stalls, I make my way to Patisserie Ginza Sembikiya, drawn there as if magnetized as soon as I see the sign. I think it’s because, when I was small, my parents used to tell me the fruit sold here was of an unmatched quality.
It’s a specialist sweet store that’s especially famous for cakes containing fruit carefully selected by Ginza Sembikiya. They all look so delicious. I will give you a forewarning: your eyes won’t stop flitting from one to another. In the end, submitting to the power of sweetness, I pick two unusual sweet items despite every temptation from seasonal cakes to fruit sandwiches.
The available edibles include gummi sweets produced in collaboration with UHA Mikakuto cororo, called Ginza Sembikiya Premium cororo (600 yen). Thinking, Oh, they’re just gummies, no different from what convenience stores sell, I almost end up being an amateur ignoring the true value. Once you toss one into your mouth and start chewing, there’s no turning back. You’re overcome by a delicious flavor that almost makes your cheeks hurt. Consider yourself forewarned! I especially recommend the musk melon flavor, a fruit and flavor symbolic of Ginza Sembikiya.
The other ones are strawberry chocolates (1,500 yen), or white chocolate infused into freeze-dried strawberries. Once again, a single bite produces an unusual chewy sensation that almost knocks you out. Again, take care!
Yet trying them all, the only word I can muster in the end is delicious. I’ll probably never get any more work reporting on food for the rest of my life…
If you’re an editor, you have to choose a topic, select stores relevant to the topic, and then write something articulate. But I’ve chosen my stores with no real logical connection. As I ponder this, I end my journey by settling on a convenient rationale for my behavior: The appeal of GINZA SIX lies in its diversity, a diversity that gives visitors the opportunity to make wonderful discoveries, find the products they want, and delight in superb service and lovely spaces—even for those simply wandering about without specific purpose. If you find yourself wandering around this retail heaven, you’ll fall in love before you know it’s happened.
Text: Toshiki Ebe Photos: Shohei Saito Exit: Yuka Okada
Deputy editor of Oceans. Born in 1977 in a traditional shitamachi district of Tokyo, joined SEKAI BUNKA PUBLISHING INC. after graduating from Waseda University. He worked at Men’s EX and Begin until 2005, when he joined the editorial department of Oceans as one of its founding members. He’s held his current post there since 2010.GINZASIX_OFFICIAL Instagram