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I’m a Grownup, So I’d Like to Find Something Cute That Suits Me I’m a Grownup, So I’d Like to Find Something Cute That Suits Me
GINZA SIX EDITORS Vol.56
From the 30s who overcame the cute system complex, suddenly changed the route to elegant mode, and suddenly felt the real sound of "Ginza", and there was a store in Ginza! I became excited just by that. Now in my forties, I'm attracted to the cute system. Because I'm older, will it be a moderate salt plum even if I choose cute and playful fashion? It's miserable if you make a mistake.
GINZA SIX is the strongest place for me who wakes up to cute things late. No matter how pop and cute it looks, it's not just sweet. Yes, this is Ginza. A city where real things can be bought only by adults. As we grow older, there are lots of playful things that look good. This is a chance to buy adults.
Before pursuing cuteness, the first thing I want is the fragrance, so first go to Lulabo. Lulavo is a fragrance brand that was born in 2006 in NY. Focusing on carefully selected raw materials, the scent that the incense master imagines without setting the upper limit of the budget is thoroughly pursued by its depth and fashionableness. The GINZA SIX store is an independent Shops where you can only enter the GINZA SIX store from Miyuki Street side is also cool! It has a lineup of more than 10 types of puffs and candles, including limited puffs in each city, and hair care items for body ＆.
During the humid season, I was worried about the smell of the room, and consulted, "I'm looking for room fragrance." There was also a room spray, but it is said that candles are the best for those who want to always have a subtle scent. The staff will help you find the ideal scent with a careful explanation. "This is a spicy and powerful scent," "Uwa-I'm eating curry," "This is like a fig as it is," "Honto!" At home, the male staff seemed to be using it as an interior, such as a lot of candles in the bath, candles on top of the stool, and I wanted to imitate the use of a cozy scent.
The candle I liked was SANTAL26 (10,000 yen * All below + tax price all below). It has a scent inspired by the spirits of the western United States during the good old days, and has a strong presence despite its forest bathing comfort. Coordinate with papilus, cedar wood, cardamon, iris, etc. around sandalwood, and it feels a well-balanced city! It doesn't matter if it's used in many NY hotels. Of course I bought it right away. There is a service to print your favorite letters on the label, so I asked my name "ERI". I was ashamed to be in initials and couldn't get my hand, but I'm glad. cute…I'm sorry. It became my own thing! I feel better.
After getting the ideal room candle, go to "Anya Hyund March". I've always loved Anya bags full of British humor and pop playfulness! Previously, I used to use simple leather totes, but after a long absence I went to Shops was full of cute things and my eyes were met.
What I thought was good was the wealth of accessories to decorate my bag. There are lots of cute charms such as leather fried eggs and fur gyoro eyes. For example, as shown in the photo above, attach the wink face coin case "Wink Coin Purse" (30,000 yen) to a simple bag "Mini Build a Bag Base" (90,000 yen) and turn the steering wheel into the yellow fur "Shearling Handle" (47,000 yen) It is very cute if you replace it. I also love the idea of sticking a leather sticker (7,000 yen-) on my bag.
Rather than holding a high-quality bag seriously, it's definitely cool to wear it with pop accessories. The mobile accessories are large and colorful, and when you look at them, you will feel better. Well, because the price of accessories is also high, it is said that adults can afford it, but I want to add more and more. The point is that the Aniya Hind March bag has a light and diagonal strap, a lot of partitions inside, and is easy to use.
The story changes, but I've always loved star marks. It's good for letters, e-mails and Instagram posts. ☆Use. The stars that are both modern, sharp, rock, and cute match both children and adults. like that ☆Convers Tokyo, which is familiar with, is popular among young children, but it is a standard brand for me who wear Convers All Stars twice a week.
I can't match super casual clothes such as logo T and damaged denim, but I'm just getting my hands on pop accessories. In particular, ☆The patterned iphone case (\5,800) is cute with glittering lame flakes moving in a transparent case. I keep watching the flowing lame. It's just like a little tight taste, and this is a buy.
Even if you are worried but have no hands, you may be able to go with a corduroy (\6,800). The wool cap (\8,000), which collaborates with the popular lady brand CLANE, is also adult and easy to handle. They also taught me how to wear fashionable sweaters. Next time, I want to try not only small items but also wear.
Finally, lunch at Michelin Chef's shop “72 ° Juisley + Cafe Bidebid Mid Years”, which leads the American restaurant industry. You can enjoy California-like cuisine in a modern restaurant with a sense of openness. Feimas David Fish Burger (1,180 yen) is a delicious taste of crisply fried thick white fish and spicy special tartar. It's a great burger for me as a fisherman rather than meat. You can also enjoy open sandwiches (bacon, onion, tomato ¥ 1,400).
Superfood smoothies that are carefully selected and used based on unique standards, mainly for ingredients close to nature, such as organic, special cultivation, and natural cultivation, permeate the tired body. This shop and table are large and the space between the seats is relaxed, so it is perfect for meetings by expanding the materials. If you drink smoothie, you will come up with a good idea.
Also, I want to brush GINZA SIX in a nearby house to find something cute, with my female friends.
Text: Eri Koizumi Photos: Mariko Bibu Edit: Yuka Okada
When I first started working in my 20s, I didn’t have interest in either cute items or elegant items. I preferred to be devious in those days. Swept up in the vagaries of fashion, I went for the minimalist look in the 90s, wearing all black and glasses though there was nothing wrong with my vision. In my 20s, I avoided cute things and hardly ever visited Ginza, which I considered the bastion of conservative elegance, unless it was for work. In my 30s, I got over my resistance to cuteness and switched course to elegant mode. And then the idea of Ginza as the home of genuine articles suddenly began to resonate with me. I’d start to get excited just thinking this or that brand had a store in Ginza. I’m in my 40s now. I’ve fallen completely in love with cute styles. I wonder if it’s my age that’s made cute items and playful fashion look not too excessively cute and playful on me, though I still have to choose carefully to avoid tragic errors.
So, for me, someone who’s experienced a late awakening to cuteness, GINZA SIX is hard to beat. No matter how pop or cute something looks, it’s naïve to think that’s all there is to it. After all, this is Ginza. It’s where grownups can go to buy genuine articles. It’s overflowing with playful articles that look better on you the older you get. It gives grownups fantastic shopping opportunities.
Before embarking on my hunt for cuteness, I first head to LE LABO, since what I want more than anything else right now is something fragrant. LE LABO is a fragrance brand launched in 2006 in New York City. The brand emphasizes its careful selection of ingredients. The fragrance designers seek to produce the exact scent they’re looking for, no expense spared. This means their fragrances are second to none in depth and style. Based on the vintage chic look, the LE LABO store’s interior is really cool. The store itself is set apart from the rest of GINZA SIX; to enter, you have to go to the Miyuki Street side. The store offers more than 10 types of perfume, including scents available only in the city in which the store is located. Also offered are products like candles and body and hair care items.
I don’t like how rooms start to smell during the humid season, so I tell the staff I’m looking for a room fragrance. They have some room sprays, but I’m the type of person who prefers a mild scent in the room at all times. That, apparently, makes candles ideal, the staff recommends. He gives me detailed explanations and helps me look for the perfect fragrance. He keeps chatting as I sniff the scented candles, saying things like, “This is a spicy, powerful fragrance,” to which I say, “Wow, I feel like I’m eating curry,” and “This makes you feel as though you’re biting a fig,” to which I respond with, “Wow, you’re right!” Apparently, he himself sets out plenty of candles in his home: candles in the bathroom, candles on stools, and so forth. I feel I want to emulate this natural, effortless approach to using candles.
My favorite candle is the SANTAL26 (10,000 yen; all prices listed before tax). This scent’s inspired by the spirit of the good old days of the American West. While it generates a relaxing atmosphere—the feeling that you’re immersed in a forest—it also has a powerful presence. A balance between the predominant sandalwood scent and the other fragrances, including papyrus, cedar wood, cardamom, and irises, creates a nice urban feel. It’s easy to see why this scent is used in so many New York hotels. Obviously, I make my decision to buy immediately. They also include a service where they print the letters you choose on the label. I opt for my name: ERI. I’m too embarrassed to go for my initials, but this is a great little service. The label looks cute, too… It’s now a personalized item for me only, and this lifts my mood!
After picking up the perfect room candle, I head to Anya Hindmarch. I’ve loved Anya’s bags for a long time. They combine a characteristic British sense of humor with a pop playfulness. I used to have a simple leather tote bag, but I haven’t been to one of the stores for quite a while. I’m overcome by all the cute items on display.
The variety of accessories for decorating bags currently on sale is especially noteworthy. The multitude of items with devastating appeal include a leather fried egg and bulging eyes made of fur. If, for example, you attach the Wink Coin Purse (30,000 yen) shown in the photo above to a simple bag like the Mini Build a Bag Base (90,000 yen) and switch the handle over to the yellow fur Shearling Handle (47,000 yen), the result looks super cute. I also love the idea of sticking leather stickers (from 7,000 yen) on the bag.
Rather than taking the serious approach and carrying an elegant bag unadorned, it’s far cooler to be bold and casualize it with pop accessories. The mobile phone accessories are all large and colorful, too. Just looking at them gives you energy. The prices for the accessories are steep, but my position is that we, as adults, are free to spend our money on whatever we like. I’m almost driven by impulse to attach these accessories on top of one another. Anya Hindmarch bags are light and come with a shoulder strap and have lots of partitions inside. So their ease of use is part of the appeal.
Forgive me for changing the subject, but I’ve always loved star symbols. I use the ☆ symbol all the time in letters, emails, and in Instagram posts. Stars suit both children and grownups: they can be modern, sharp, rock-and-roll, or cute. Converse Tokyo, famous for its ☆ symbol, is popular among young people, but it’s also one of my standard brands. I wear Converse All Stars around twice a week.
Ultra-casual clothes like logo tees and damaged denim no longer suit me, but I still go for pop accessories. These star-patterned iPhone cases (5,800 yen) are cute, with glitter flakes in motion inside the transparent case. I keep watching the glitter as it floats around inside. Since slightly cheap-chic items are in vogue right now, this a must-buy.
I like the idea of caps, but haven’t plucked up the courage to get one until now. If it’s corduroy (6,800 yen), maybe I will. The wool caps (8,000 yen), produced in collaboration with popular ladieswear brand CLANE, also have a grownup look. I’d find them easy to wear. The store staff also explains how to wear sweatshirts, which I’m not normally wild about, in a stylish way. For my next move, I’d like to go beyond accessories and experiment with wearing the clothing.
My final stop is for lunch at the 72 Degrees Juicery + Café by David Myers, a Michelin-starred chef who’s a leading restaurateur in the U.S. The café has an open, modern interior, where you can savor Californian-style food. The delicious Famous David Fish Burger (1,180 yen) contains a thick and crispy slice of deep-fried white fish garnished with an original spicy tartar sauce. It’s a great burger for someone like me, who prefers fish to meat. You can also enjoy an open sandwich (bacon, onion, and tomato; 1,400 yen).
And the superfood smoothies, made from ingredients carefully selected based on proprietary standards, course through your tired veins just as superfood. They’re as close to all natural as possible: organic, specially cultivated, or wild. The large tables here offer plenty of space between the seats, so it’s a great place for meetings where you need to spread materials out in front of you. You’re likely to have some good ideas come to mind as you sip a smoothie.
I find myself looking forward to visiting GINZA SIX once again soon with a girlfriend to stroll around and look for cute things.
Text: Eri Koizumi Photos: Mariko Mibu Edit: Yuka Okada
Assumed an independent career after working as an editor at Ryuko Tsushin, WWD JAPAN, GQ JAPAN, and other publications. As a freelance editor, she reports, writes, and consults, mainly in the fashion field. Her hobby is to walk around cities, stopping for food as she goes. She also writes a bi-weekly column in Tabelog magazine called Pursuing Stylish Food Trends!GINZASIX_OFFICIAL Instagram