GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
Because it is adult, we want to find pretty thing only for oneself looking good I’m a Grownup, So I’d Like to Find Something Cute That Suits Me
GINZA SIX EDITORS Vol.56
Around 20 generations after starting work, I was weak in pretty thing and elegant taste. We would surely have a perverse nature very much. It is the skill and black edge Date glass in being full of black of 90s minimalism to flow of fashion, and eyes being good. We were sharp, and there was scarcely that we dropped in at sacred place "Ginza" of konsabaeregansu around mode system 20 generations which was not pretty (other than the
We feel genuine article in sound called "Ginza" suddenly when we do line change in elegant mode from 30s that overcame cute system complex suddenly, and there is shop in Ginza! We came to be excited just to say this. The disposal that is strongly attracted by system cute now that 40s contained. Will it become moderate condition with a choice of pretty thing and fashion with a feeling of play simply because we got old? As it is miserable if we get a wrong choice, it is attention.
For me who woke to pretty thing though a little too late, GINZA SIX is place of the strongest. It is not only sweet even if we see in pop cutely so much. Here is Ginza so. Town where genuine articles to be able to buy simply because it is adult gather. Things of a lot of senses of fun to look good with if we repeat age overflow. This is already chance of adult purchasing.
It is fragrant in the first now that I want before pursuing attractiveness; concerning thing at first to "LELABO." Fragrance brand that LELABO was born in NY in 2006. We are particular about raw materials selected carefully, and flavor that does not determine the upper limit of budget, and pursued flavor that perfumer images thoroughly excels others in profundity and fashion degree. In the GINZA SIX shop, interior that vintage is chic is cool in independent Shops which we can enter only from the Miyuki Street side! We perform lineup of perfume of 10 several kinds including limited perfume of each city and candle, body & hair care item.
I who am worried about smell of room in humid season talk saying "we are looking for room fragrance". There was room spray, but candle seems to be always most suitable for me of group which wants to have subtle flavor. The staff works as maid in search of ideal flavor with careful explanation. Which "this is spicy, powerful flavor" does not run out of chattering while "we seem to eat uwa - curry" smells "this seemed to just bite fig" "truth!" and flavor. Male staff seemed to be utilized as interior including candle on many candles, stool at home by bath and thought that it was digested and wanted to imitate flavor trainer with feeling by all means.
Candle which I liked SANTAL26 (all 10,000 yen ※ lower than + tax price). As for the presence that inspire is done flavor in spirits of Western U.S. of the good old times, and is strong while there is forest bathing-like ease. A feeling of city where we blend perfume with papyrus Cedar Wood cardamon irises around Sandalwood, and Balance is very good! What is adopted at many hotels of NY can nod. Of course we made buying immediately. There seemed to be service to print favorite letter on label and had you enter with my name "ERI". Though with initial is shameful, and hand did not appear, after all we are glad. Pretty…. It became thing only for oneself! Feeling goes up this, too.
After having obtained ideal room candle, to "older brother shop haindomachi." We love bag of older brother shop that humor like the U.K. and pop sense of fun were fully jam-packed from old days! We used simple leather tote habitually before, but it was full of pretty things and did undecisiveness when we went to Shops after a long absence.
An abundance of accessories that what we thought of that it is good gives glory to bag. A lot of cute charms including gyoro eyes of fried egg and fur of leather. For example, like upper photograph, we add coin case "Wink Coin Purse" of wink face (30,000 yen) to simple bag "Mini Build a Bag Base" (90,000 yen) and are pretty at all if we change steering wheel to yellow fur "Shearling Handle" (47,000 yen). We love idea to stick sticker seal (7,000 yen ...) of leather on bag pitapat.
It is absolutely cool to do hazu with pop accessories boldly than it has good-quality bag seriously. We feel uplifted when we see accessories of carrying only with big, colorful thing. Well, room of adult says as price of accessories swells; can serve, and repeat more, and be accompanied, and seem to want to do. Bag of older brother shop haindomachi is light, and strap becoming diagonal cliff is attached, and partition of the inside is rich, and it is point that is convenient.
Changing the subject, I love star mark from old days. It is good for letter and email and Instagram contribution ☆We use this. It is modern, and both child and adult look good with star which becomes rock cutely sharply. Like it ☆Brand which is classic for me who am popular, but always wear Converse all-stars with two a week led by child that familiar Converse Tokyo is young in this.
It is me who did not look good with super casual such as logo T or damage denim, but just just hand lengthens to pop accessory. In particular ☆As for iphone case (5,800 yen) of print, lam flake of dazzling moves in transparent case and is pretty. We look at flowing lam all the time. Taste that is chipu is now slightly-like, and this is buying.
Can chief whom hand did not leave while being interested go corduroy (6,800 yen)? Wool cap (8,000 yen) which performed popular ladies' brand CLANE and collaboration is adult-like and is easy to handle. We were taught stylish wearing one of sweat shirt which we did not like. Next wants to challenge not only accessory but also wear.
Finally, it is lunch in shop "72 degrees juicer Lee + kafebaideibiiddomaiyazu" of Michelin chef leading the restaurant industry of the United States. In a certain open feeling modern shop, we can enjoy cooking like California. Hot specially made tartar coils itself round fleshy white-fleshed fish which we fished crisply, and FAMOUZ David fish burger (1,180 yen) is delicious. It is nice burger for me of fish group than meat. We can enjoy open sandwich (bacon onion tomato 1,400 yen).
Smoothie of organic super food which cultivation, natural cultivation select carefully in original standard mainly on naturally near material especially and used sinks into tired body. It is good to meeting that we open document as this shop, table are big and relax at interval with seat and seat. We say smoothie in spite of being drink, and idea seems to appear, too.
In addition, with girlfriend who swings GINZA SIX in near house, and wants to do search for pretty thing.
Text: Eri Koizumi Photos: Mariko Mibu Edit: Yuka Okada
When I first started working in my 20s, I didn’t have interest in either cute items or elegant items. I preferred to be devious in those days. Swept up in the vagaries of fashion, I went for the minimalist look in the 90s, wearing all black and glasses though there was nothing wrong with my vision. In my 20s, I avoided cute things and hardly ever visited Ginza, which I considered the bastion of conservative elegance, unless it was for work. In my 30s, I got over my resistance to cuteness and switched course to elegant mode. And then the idea of Ginza as the home of genuine articles suddenly began to resonate with me. I’d start to get excited just thinking this or that brand had a store in Ginza. I’m in my 40s now. I’ve fallen completely in love with cute styles. I wonder if it’s my age that’s made cute items and playful fashion look not too excessively cute and playful on me, though I still have to choose carefully to avoid tragic errors.
So, for me, someone who’s experienced a late awakening to cuteness, GINZA SIX is hard to beat. No matter how pop or cute something looks, it’s naïve to think that’s all there is to it. After all, this is Ginza. It’s where grownups can go to buy genuine articles. It’s overflowing with playful articles that look better on you the older you get. It gives grownups fantastic shopping opportunities.
Before embarking on my hunt for cuteness, I first head to LE LABO, since what I want more than anything else right now is something fragrant. LE LABO is a fragrance brand launched in 2006 in New York City. The brand emphasizes its careful selection of ingredients. The fragrance designers seek to produce the exact scent they’re looking for, no expense spared. This means their fragrances are second to none in depth and style. Based on the vintage chic look, the LE LABO store’s interior is really cool. The store itself is set apart from the rest of GINZA SIX; to enter, you have to go to the Miyuki Street side. The store offers more than 10 types of perfume, including scents available only in the city in which the store is located. Also offered are products like candles and body and hair care items.
I don’t like how rooms start to smell during the humid season, so I tell the staff I’m looking for a room fragrance. They have some room sprays, but I’m the type of person who prefers a mild scent in the room at all times. That, apparently, makes candles ideal, the staff recommends. He gives me detailed explanations and helps me look for the perfect fragrance. He keeps chatting as I sniff the scented candles, saying things like, “This is a spicy, powerful fragrance,” to which I say, “Wow, I feel like I’m eating curry,” and “This makes you feel as though you’re biting a fig,” to which I respond with, “Wow, you’re right!” Apparently, he himself sets out plenty of candles in his home: candles in the bathroom, candles on stools, and so forth. I feel I want to emulate this natural, effortless approach to using candles.
My favorite candle is the SANTAL26 (10,000 yen; all prices listed before tax). This scent’s inspired by the spirit of the good old days of the American West. While it generates a relaxing atmosphere—the feeling that you’re immersed in a forest—it also has a powerful presence. A balance between the predominant sandalwood scent and the other fragrances, including papyrus, cedar wood, cardamom, and irises, creates a nice urban feel. It’s easy to see why this scent is used in so many New York hotels. Obviously, I make my decision to buy immediately. They also include a service where they print the letters you choose on the label. I opt for my name: ERI. I’m too embarrassed to go for my initials, but this is a great little service. The label looks cute, too… It’s now a personalized item for me only, and this lifts my mood!
After picking up the perfect room candle, I head to Anya Hindmarch. I’ve loved Anya’s bags for a long time. They combine a characteristic British sense of humor with a pop playfulness. I used to have a simple leather tote bag, but I haven’t been to one of the stores for quite a while. I’m overcome by all the cute items on display.
The variety of accessories for decorating bags currently on sale is especially noteworthy. The multitude of items with devastating appeal include a leather fried egg and bulging eyes made of fur. If, for example, you attach the Wink Coin Purse (30,000 yen) shown in the photo above to a simple bag like the Mini Build a Bag Base (90,000 yen) and switch the handle over to the yellow fur Shearling Handle (47,000 yen), the result looks super cute. I also love the idea of sticking leather stickers (from 7,000 yen) on the bag.
Rather than taking the serious approach and carrying an elegant bag unadorned, it’s far cooler to be bold and casualize it with pop accessories. The mobile phone accessories are all large and colorful, too. Just looking at them gives you energy. The prices for the accessories are steep, but my position is that we, as adults, are free to spend our money on whatever we like. I’m almost driven by impulse to attach these accessories on top of one another. Anya Hindmarch bags are light and come with a shoulder strap and have lots of partitions inside. So their ease of use is part of the appeal.
Forgive me for changing the subject, but I’ve always loved star symbols. I use the ☆ symbol all the time in letters, emails, and in Instagram posts. Stars suit both children and grownups: they can be modern, sharp, rock-and-roll, or cute. Converse Tokyo, famous for its ☆ symbol, is popular among young people, but it’s also one of my standard brands. I wear Converse All Stars around twice a week.
Ultra-casual clothes like logo tees and damaged denim no longer suit me, but I still go for pop accessories. These star-patterned iPhone cases (5,800 yen) are cute, with glitter flakes in motion inside the transparent case. I keep watching the glitter as it floats around inside. Since slightly cheap-chic items are in vogue right now, this a must-buy.
I like the idea of caps, but haven’t plucked up the courage to get one until now. If it’s corduroy (6,800 yen), maybe I will. The wool caps (8,000 yen), produced in collaboration with popular ladieswear brand CLANE, also have a grownup look. I’d find them easy to wear. The store staff also explains how to wear sweatshirts, which I’m not normally wild about, in a stylish way. For my next move, I’d like to go beyond accessories and experiment with wearing the clothing.
My final stop is for lunch at the 72 Degrees Juicery + Café by David Myers, a Michelin-starred chef who’s a leading restaurateur in the U.S. The café has an open, modern interior, where you can savor Californian-style food. The delicious Famous David Fish Burger (1,180 yen) contains a thick and crispy slice of deep-fried white fish garnished with an original spicy tartar sauce. It’s a great burger for someone like me, who prefers fish to meat. You can also enjoy an open sandwich (bacon, onion, and tomato; 1,400 yen).
And the superfood smoothies, made from ingredients carefully selected based on proprietary standards, course through your tired veins just as superfood. They’re as close to all natural as possible: organic, specially cultivated, or wild. The large tables here offer plenty of space between the seats, so it’s a great place for meetings where you need to spread materials out in front of you. You’re likely to have some good ideas come to mind as you sip a smoothie.
I find myself looking forward to visiting GINZA SIX once again soon with a girlfriend to stroll around and look for cute things.
Text: Eri Koizumi Photos: Mariko Mibu Edit: Yuka Okada
Eri KoizumiAssumed an independent career after working as an editor at Ryuko Tsushin, WWD JAPAN, GQ JAPAN, and other publications. As a freelance editor, she reports, writes, and consults, mainly in the fashion field. Her hobby is to walk around cities, stopping for food as she goes. She also writes a bi-weekly column in Tabelog magazine called Pursuing Stylish Food Trends!