GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
A Luxury Space Intriguing to Visit Again and Again A Luxury Space Intriguing to Visit Again and Again
GINZA SIX EDITORS Vol.60
Ginza is a city where you feel nervous when you visit.
It has been almost 40 years since I moved to Tokyo, but it is not so a city where I can feel more just by walking on the road. To exaggerate, it may be a bit like walking in a foreign city. Of course, as we get older, our senses gradually diminish. However, I came to GINZA SIX with a little calm feeling.
In fact, since the dentist I go to is Ginza, I always pass near GINZA SIX once every few months, but it has been inside since the opening reception. Looking at the magnificent atrium, I first headed for the "adidas Orginals Shop" on the 5th floor.
Basically, I wear sneakers every day, but the use of adidas is particularly high. The standard campuses and stance-misses make up more than half of the month. In addition, when I run two or three times a week, I also like Ultra Boats and so on, so from the perspective of others, I must be completely thought of as an adidas school (laughs).
First of all, check CAMPUS. This sneaker, which appeared in the 70's and became famous for its beast tieboys in the 1980s, is still popular and continues to produce. This standard item has a simple look and has a presence.
And this time, Farell Williams' new model SOLAR HU NMD (\28,000 or less excluding tax). The calculated finish is beautiful, such as a prominent coloring on the street and a falel sign on the heel. According to a staff member from Shops's running model with this design will be released the day after visiting. In any case, it seems better to get it early.
Another recommendation is this packable goatex jacket NMD KRK GTX JACKET (\45,000). I'm the editor-in-chief of the magazine "OUTSTANDING M" standing in sports and the outdoors.
If you know the high functionality of Goatex, such as waterproof and permeable. This price is not high. When you learn how to store it, it's really easy. Because it is lightweight, if you put it in your bag, it will be useful in rainy seasons and outdoor festivals.
Next, on the same floor, "N.HOOLYWOD". The center counter is located so that Shops staff and the counter in the center of the store are arranged so that they can easily communicate. Wheer designed by designer Daisuke Obana is one of the brands that loves beautiful silhouettes.
The theme of this season is to rebuild workwear. In many cases, the width of the upper body and the width of the pants are wide. In addition, there is a lineup of models that collaborate with the denim brand Lee.
A cardigan without buttons (\14,000) is said to be a standard product. Convenient item you can put on quickly when you go to a convenience store or supermarket.
N.HOOLYWOD has published items in collaboration with outdoor brand mountain hardware in recent seasons. This dress has a relaxed and relaxed silhouette. I was worried about this series of tote bags (\13,000). There is a pocket to put shoes at the bottom of the bag, so it may be the best choice for those who want to carry running shoes when going to a gym or traveling for one night.
Finally, I visited Grill & Pub The NICK STOCK on the 6th floor. It is a casual style shop that can be enjoyed alone or with friends, but it is an irresistible one for those who like beer and meat anyway.
The beer selected from all over the world and the mature beef steak of Chicago Aurora beef alone would be very satisfying. I chose a non-filtered beer with lively yeast, Noka Shiraho (\1,200 per pipe). It's a fruity taste, but it's a delicious beer.
The meal is beef fillet steak (200g \3,400), raw mushroom and granora salad (\880). For the steak, please use the original barbecue sauce with a horseradish or simply salt alone. If you taste the original taste of meat, it's salt.
And the salad that I ordered while thinking, "Is the salad granola?" The sweet granora matched the salad dressing and felt a new texture. It's delicious.
By the way, although it was called "Bura Editors", there was a plan before and after, and I could not look around the store until I was satisfied on the day, so I thought, "This is not it," and three days later I revisited GINZA SIX.
Take a tour of Shops Tsutaya Shoten, which could not be seen on the day of the interview, went to the B2 floor. I received a lecture from Mr. O, the editor in charge of this "Bura Editors" project, so the "Burari" on the B2 floor is really fun. This Foods floor, which has many Tokyo's first stores and unique shops, such as "Now Ginza", "Ginza HEISUIKEN's floor is worth a look.
Finally, we meet with friends at the wine shop Enoteca. I was thinking while enjoying the red wine that I could drink with one coin, but it was my first experience to have such a fun time at a commercial facility. In addition, by yourself.
For me, the threshold of Ginza may have gradually dropped. In the future, I feel that I often go to GINZA SIX.
Text: Dstz Matatsuda Photos: Yuichi Sugita Edit: Yuka Okada
When you visit Ginza, you feel a certain tension.
It’s been almost 40 years since I first came to Tokyo. There aren’t too many districts that make you feel tense. I’m exaggerating, but it’s how it feels to walk around a foreign city. This sense, of course, has gradually diminished as I’ve gotten older, but I still felt some of those nerves when I visited GINZA SIX.
Actually, my dentist is in Ginza, so I pass close to GINZA SIX once every few months. I hadn’t gone inside, though, since its opening reception. Gazing at the large atrium, I head first to adidas Originals Shop on the fifth floor.
Sneakers are my typical daily footwear. I wear adidas especially often. My favorite are Campus and Stan Smiths, both adidas standards, for at least half the month. I also run two or three times a week and love wearing UltraBOOST and other adidas running shoes. So people no doubt see me as totally in the adidas camp.
Inside, I check out the Campus first. It debuted in the 1970s and won popularity in the 1980s due to the Beastie Boys. It’s still popular and continues to be made. The look is simple, but the presence is outstanding. It’s a standard among standards.
There’s a new model that catches my eye, the SOLAR HU NMD by Pharrell Williams (28,000 yen; all prices listed before tax). With colors that would stand out on the street and Pharrell’s signature on the heel, the calculated design is beautiful. When I ask the store staff, they tell me a running shoe version of the design is being released the next day. In either case, it’d be best to get a pair soon.
I also recommend the NMD KRK GTX Jacket (45,000 yen), a packable Gore-Tex jacket. I’m the editor-in-chief of OUTSTANDING M, a magazine oriented toward the sports and the outdoors. For me, this is a great, can’t-miss item.
Given that Gore-Tex is a highly functional fabric, breathable and waterproof, the price isn’t that high. I have them show me how it packs away. It really is simple. The jacket is lightweight; you could hide it in your bag for the rainy season or at outdoor festivals.
I next go to N.HOOLYWOOD on the same floor. The counter in the middle of the store is positioned to make it easy for customers to communicate with the shop’s staff. Designed by Daisuke Obana, the clothing has a beautiful silhouette. It’s one of my favorite brands.
The theme for this season is reconstructed workwear. The wares on display include numerous tops with wide widths and pants with large thighs. There’s also a lineup of models designed in collaboration with Lee, the denim brand.
This no-button cardigan (14,000 yen) I’ve tried on is one of the brand’s standards. It’d be convenient to throw on when going somewhere close by, like the grocery store or a convenience store.
For the past several seasons, N.HOOLYWOOD has released products in collaboration with the outdoor brand MOUNTAIN HARDWEAR. These also feature a loose and very relaxed silhouette. I especially like the tote bags (13,000 yen) in this series, which feature a pocket in the bottom for your shoes, making it a great choice when going to the gym or bringing your running shoes on an overnight trip.
Lastly, I go to Grill & Pub The NICK STOCK on the sixth floor, a casual-style restaurant you can enjoy by yourself, or with your friends. If you like beer and meat in particular, it’s irresistible.
The beer is carefully selected from breweries around the world. The dry-aged steak is Chicago Aurora Beef—just those two will leave you sated. For beer, I had Shirohonoka (1,200 yen per pint), an unfiltered beer with live yeast. It has fruity notes and a flavor that’s more than enjoyable.
For food, I have a beef filet steak (200 g, 3,400 yen) and a fresh mushroom and granola salad (880 yen). You can have the steak with horseradish and the restaurant’s original barbecue sauce or simply with salt. To enjoy the pure flavor of the meat itself, you have to go with the salt.
I wondered a bit about granola on a salad, but it proves a perfect match for the steak. The sweet granola goes well with the salad dressing; I felt like I’d encountered a completely novel texture. Delicious.
Incidentally, as a Ginza Six Editor, I was supposed to wander around a bit more, but since I had things scheduled before and after, I wasn’t able to see enough to be satisfied. “I haven’t wandered!” I thought. So, three days later, I’m back at GINZA SIX.
Today, I go to Ginza Tsutaya Books and the other stores I didn’t get a chance to see the day I did my initial research, then head down to the second belowground floor. I’d been lectured by Ms. O, the editor in charge of this Ginza Six Editors series, and wandering the second belowground floor is indeed fun. It’s the food floor and has lots of first-in-Tokyo establishments and other unique and interesting places, such as Imadeya Ginza, Heisuiken, or CAFÉ EXPERTO—definitely worth a look.
Lastly, I meet a friend at Wine Shop Enoteca. As I enjoy a one-coin glass of red wine, it occurred to me that I’d never had so much fun at a commercial complex like this. This was really the first time. Even if it’s just me.
The door to Ginza has swung open a bit wider for me, I think. I can really see myself coming to GINZA SIX quite often in the future.
Text：Dstz Matsuda Photos：Yuichi Sugita Edit：Yuka Okada
Editor, writer, and creative director. Born in 1961 in Ise, Mie Prefecture. Started his career in editing in the mid-1980s. Edited and wrote for various magazines centering on Hot Dog Press. Alongside editing work, debuted as a writer for television and FM radio. Wrote and worked as the brain for “BUM TV” on Space Shower TV and “Cult Q” on Fuji Television. Also appeared as a regular on Fuji Television’s “Tahoiya.” Edited the magazine asAyan and worked as creative director for Kodansha’s HUGE in the 1990s and 2000s. Since 2011, has edited and published the fashion magazine OUTSTANDING.GINZASIX_OFFICIAL Instagram