GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
The all-encompassing nature of GINZA SIX from the perspective of a member of the greedy adult generation The all-encompassing nature of GINZA SIX from the perspective of a member of the greedy adult generation
GINZA SIX EDITORS Vol.72
The Heisei era is about to end soon, but it is still a greedy 50 woman. Whether or not the criteria of choice seem to be interesting, because they sang their freedom and lived instinct, they could not fit into the frame of a common-sensitive adult woman.…I'm sorry.
I have been working for a long time as a fashion editor, but on the main battlefield, I am still swaying between the two poles, such as consulting and mode, elegance and casual, luxury and real. In recent years, the original eating habits have been spurred, focusing on sake! It seems that the desire to wander around the world in search of various delicious foods is deepening.
However, where should a unique adult like me shop? To be honest, I'm in trouble. Department stores are a mature generation of orthodox, select Shops is a mature generation of orthodox, and the station building is a mote-conscious alaser girl.……Tokyo is wide, but there is no store that really fits! ! (It's as sharp as a certain loupe commercial. Laughter) I thought that GINZA SIX was a space that would accept such a selfish personality. I'll leave myself to that capacity.
The first thing I went to was my private favorite "N - 21 (Numeroven Tuno)". This Milan brand is designed by Alexandro Delaquea. It drives the new generation of Italian mode and satisfys my preferences for adults, innocent, elegant but cheerleading and bipolar.
On this day too, it is a check coat of "N - 21" which is used for two years. The first thing I noticed when I entered a store was a short court made of bonding material (145,000 yen * or less, all of which were + tax price. This material is warm but light. It is impossible for our generation to have heavy materials, difficult to take off and wear, and no more comfortable! In the spring, the flower print that attracts attention is a flashy color scheme, but since the base is black, it seems that it can be tried by Asians with black hair.
If you are checking the transient communication until spring, you will find a favorite! If you were a child, Sophia Lauren, and when you were an adult, Monica Vitty, can you tell them consistently that you are an Italian actress? This is a blouse (64,000 yen) that seems to be worn by such actresses in the 60s and 70s. The place is a vira along the Mediterranean Sea, but it's not like a lady, but with a mysterious smile.…I'm sorry. My delusions expand. If you wear it in Tokyo, it's recommended that you wear it in a casual style with yellow cargo pants and pysons on your feet.
Oh, this black dress (129,000 yen) is also nice! The icon color of "N snoop 21" and the pink beige collar have adorable bijoo embossed embossing. Handwork that makes you feel nostalgic, I'm just looking at it.
Next, we stopped by "BALLY", a contemporary interior by a global architect. It is a long-established brand with a history of nearly 170 years, which started with ribbon production at Shanenvet in Switzerland in 1851.
The shoe ＆ bag brand has a strong image. Is it ribbon? ? There may be many people who thought it was. But what I immediately remember when I was called "Bary" is that red and white "Bary stripe". If you think carefully, the Swiss flag is colored and the Swiss flag is colored.……Yes, it's a ribbon. Although it is used for various items, there are also slipper shoes (78,000 yen) that are casually arranged like this. When fitting, it feels luxurious but relaxing. I'm sure it's heavy.
The reason why Barry started making shoes was that the founder Carl Franz Barry was fascinated by the stylish shoes of a woman going to town on a business trip to Paris, and brought it back to Switzerland as a gift for her wife. It's an opportunity. In addition, his wife was inspired by his aesthetic sense of fashion, and many works were born. It's an episode that feels love. The new spring bag "CECYLE" (240,000 yen) is a collection bearing the name of his wife. Diamond quilts reprinted from the archives of the 1990s create a casual luxury. The cluster part of the keyhole is a magnet, so you can put in and out things without stress. I feel sick.
Speaking of which, it is said to be a spring wallet = a purse, and in the early spring it is also a replacement for a wallet. I'm not so nervous about fortune and orientation, but because of greed, only my wallet is different. I've got a lot of money, how many colors and when to start using it. I checked a calm yellow long wallet (56,000 yen), which is likely to increase fortune even in "Bary".
GINZA SIX is really large, so I want to hold down a cafe where you can easily drop in. So, at the end, I went to "PHILIPPE CONTICINI", which I had been worried about for a long time. Philip Contitini is a master of the French sweets world.
Patissier Takato made a delicious seasonally limited parfait of strawberries, "Verine parfait" (1,800 yen) in front of me. Strawberry, custard cream, strawberry compote, strawberry sorbe…It can be layered into several layers skillfully. "This is a famous Verrine technique that layers the material vertically, or put the cream in the refrigerator every time you use it," I stared at the delicate work. I hesitated, "Is it so sweet?", But the cream was very smooth, airy, and the moderate acidity of strawberries, as if it were a drink! To the stomach.
According to the story, many men come to the store in search of parfait recently. The point is that you can drop in without hesitation. By the way, I dare to choose a salty choice at a sweets shop. Surprisingly, there are a lot of affair, such as a Perler sandwich!
"Gofuru of tomato and mozzarella" (2,000 yen) is based on gofuru with lightly baked buckwheat tea. To put it simply, it's a waffle. Tomatoes and mozzarella are placed there, and three kinds of cheese are melted: elemental, gruyer, conte. Of course, champagne in your hand! "Moe-E-Chandon Brut Ampaire" (200ml 2,400 yen). If you can enjoy it like an aperity vo in the evening, you will feel luxurious.
GINZA SIX, I'm afraid. It was a valuable space that wrapped up a niche personality who seemed to be left behind by the marketing of the world, as greedy and commitment like me!
Text: Hiroko Koizumi Photos: Hal Kuzuya Edit: Yuka Okada
I’m a self-indulgent woman in her 50s who remains filled with longing, even as the Heisei Period of Japan’s history draws to a close. In pretty much everything, I base my consumer choices on whether I find the products interesting. Always living by sense of instinct with a lot of freedom, I don’t fit the mold of the image of a commonsense adult woman.
I’ve worked as a fashion editor for a long time. In this field as well, I continue to waver between extremes: conservative and stylish, elegant and casual, luxury and reality. Lately, spurred by intrinsic gluttony, I’ve wandered the world in search of various delicious tastes focusing on good wines and other alcoholic beverages.
But where should an impatient one-of-a-kind avaricious adult like me go shopping? Honestly, this question troubles me. While department stores cater to the orthodox, mature generation; select boutiques cater to the stylish mothers of children seeking to look more attractive; and the stores in railway station complexes to women around thirty conscious of the opposite sex, it’s often struck me that, in all of Tokyo, there’s no place just for me. (I get almost as upset as the man in a famous commercial for reading glasses.) Thinking GINZA SIX might be a space a most demanding individual like me might appreciate, I decided to trust in its everything-under-the-sun vision.
The first store I visit is N˚21. Developed by Alessandro dell’Acqua, this brand’s a personal favorite. Its fashions, which drive the new generation of Italian style, satisfy my own personal desire for two extremes: they’re grownup and innocent, elegant and cheerful.
On the day of my visit, I’m once again wearing my N˚21 checkered coat, which I’ve worn fondly for more than two years. On entering the store, I notice first a short coat made with the same bonding materials (145,000 yen; all prices hereinafter exclusive of tax). Despite the warmth, this fabric is characterized, above all, by its light weight. For those of my generation, apparel made of heavy materials, clothes that are hard to put on and take off, are strictly out of the question. Despite a gorgeously colored flower print that draws attention again this spring, the black base makes it an easy choice for black-haired Asian women to try on.
Checking the transitional collections of various shops for the runup to spring, I discover a favorite. You may recall several Italian actresses, from Sophia Lauren, my idol in childhood, to Monica Vitti in my adult years. This blouse (64,000 yen) looks like something such stars would have worn in the 1960s and 1970s. One fancies wearing it and loitering at a Mediterranean villa, with nonchalance and an enigmatic smile (never like a decent young lady). Wearing this in Tokyo, I’d recommend a more casual look with khaki cargo pants, which go well with yellow, and shoes with a strong python pattern.
This black dress (129,000 yen) is another wonderful item. The collar, in N˚21’s iconic color of pink-beige, sparkles with fetching bijoux embroidery. Just looking at the nostalgic handiwork sets the heart stirring.
The next store I visit is Bally, with its contemporary interior designed by a renowned architect. The long-established brand has a history of almost 170 years since its founding in 1851 as a ribbon manufacturer in Schönenwerd, Switzerland.
Many people might be surprised to learn that this brand, famous for shoes and bags, got its start making ribbons. But among the first things that come to mind on hearing the name Bally is the red and white Bally stripe, a pattern that recalls the colors of the Swiss flag. The stripe motif is used on a wide range of items, appearing on these slipper shoes (78,000 yen) as a casual accent. Trying them on, I find they have a decidedly relaxing feel, even if they’re from a luxury brand. I’m sure I’ll be wearing them a lot.
Bally first began making shoes when its founder, Karl Franz Bally, fascinated by the stylish women’s shoes he saw on a business trip to Paris, took a pair back to Switzerland as a gift for his wife. In a romantic backstory, many of his later footwear products, it’s said, were inspired by his wife’s aesthetic sense of fashion. This bag (240,000 yen) is one of the Cecyle collection, a new line of bags for spring, which bears his beloved wife’s name. A diamond quilt reproduced from the brand’s 1990s archives gives it a casual luxury feel. Ingeniously, the keyhole clasp is magnetized to make it especially easy to put items into the bag and take them out.
Speaking of which, I like to buy a new wallet for spring. While I tend not to pay too much attention to things like omens or good-luck charms, shopping instead just from acquisitive instinct, I find it’s different with wallets. I think of everything—what colors are best for saving money and on what day I should start using a new wallet. At Bally, I inspected a casual yellow wallet (56,000 yen) that looked like it might improve my financial fortunes.
GINZA SIX is vast. Walking from store to store, found myself looking for a cafe with a welcoming feel. That’s why my last stop is Philippe Conticini, a place I’d wanted to visit for a while. Conticini is a master of French pastries.
Right before my eyes, Pastry chef Takato prepares the Verrines Parfait Fraisier (1,800 yen), a limited-edition parfait available only in that special season when strawberries are at their most irresistibly flavorful. This carefully prepared parfait features layer upon layer of strawberries, custard cream, strawberry compote, strawberry sorbet….I watch with fascination as the chef works with scrupulous care, observing the famous Verrines technique of layering the ingredients vertically. The cream is returned to the refrigerator after each use. I feared it might be too sweet; the cream turns out to be smooth and airy. Combined with the acidity of the strawberries, it goes down my throat like a drink.
I’m told many men have been coming here lately for the parfaits. One key point is the presence of a counter where unaccompanied customers can sit at their ease. But when I come to a sweets shop, I like to choose a salty dish. It’s surprising how many sweet shops serve other excellent items as well, like sandwiches at an ice cream parlor.
The tomato mozzarella gaufre (2,000 yen) is based on a lightly baked gaufre made with roasted buckwheat seeds. A gaufre is a kind of waffle. This one is topped with tomato and mozzarella, on top which three cheeses—Emmental, Gruyère, and Comté—are melted. Of course, I hold a glass of champagne in my hand: Moet et Chandon Brut Imperial (200 ml, 2,400 yen). Sipping an aperitif of champagne in the early evening is a wonderful morsel of luxury.
GINZA SIX is an amazing place. It’s a precious spot that caters even to highly individual niche consumers like me, who are greedy, have strong preferences, and tend to be left cold by most marketing efforts.
Text: Hiroko Koizumi Photos: Hal Kuzuya Edit: Yuka Okada
Fashion editor. She works chiefly at magazines targeting a wide range of readers, from high-fashion magazines to general-interest women’s periodicals. She also serves as Fashion Editorial Director of Numéro TOKYO. Specializing in bringing fashion into the real world, she’s written books: Be glamorous again in your cloths and Stylish women ignore common sense: 87 fashion tips (both published by Kodansha). On GINGERweb (Gentosha) she authors an advice column on various topics, including life and wine, under the pen name Hiroko Giovanna (https://gingerweb.jp). She also works in fashion direction for e-commerce sites and other media.GINZASIX_OFFICIAL Instagram