GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
Tolerance of GINZA SIX which catches greedy adult generation The all-encompassing nature of GINZA SIX from the perspective of a member of the greedy adult generation
GINZA SIX EDITORS Vol.72
Though the Heisei era is going to be over soon, it is unpardonable 50 girls covered with desire still more. Without being able to finish fitting into frame of common-sense adult woman image because we enjoy freedom whether I think that standard of choice is interesting in anything and have lived on instinct….
We work as fashion editor very for a long time, but yet swing between casual, luxury and polar regions such as rial in the main battlefield if konsaba and mode are elegant. Way of original glutton is accelerated in these days, centering on liquor! We boil deepening of desire to wander in the world and, for various delicious things, do.
However, on earth where should unique adult do shopping with the greed like me? To be frank, we are in trouble. Around 30 girl who department store said select Shops to maturity generation of the orthodox school, and fashion mom, station building which were woman aim were popular, and was conscious of o……tsu without shop which says Tokyo wide shito, but really just comes! (the same level as certain loupe CM we go berserk and are condition. When sho) GINZA SIX which we thought of for some time past is space that takes such selfish individuality group. Let's decide to entrust the position to the tolerance.
Favorite "N˚21" (numeroventuno) personal as for what went at the very beginning. It is brand of Milan that Alessandro Dell'Acqua deals with. We pull new generation Italian mode and though it is adult, it is innocent and satisfies my preference to want thiafull polar regions though it is ereganto.
With checkered coat of "N˚21" to use habitually by 2 seeing the old year out on that day. Short coat (145,000 yen ※ lower than, all + tax price) of bonding material which it has the same at first to have caught eye when it enters shop. Though this material is warm, anyway, it is light. As for we generation, material is heavy, and take off, and is hard to arrive, and already such; it is impossible to be uncomfortable! It is up-and-coming flower print again in spring and is showy mena color, but seems to be easy to try Asian of raven-black hair as base is black.
We discover favorite dish when we check toranjishonarukorekushon until spring this and that! Monica bitch, would it be revealed consistently after having become Sophia Loren, adult in a childhood if it stream down Italian joyu* shitoo and does? It is blouse (64,000 yen) which such actresses seem to wear in the 60~70 generation. We determine place in villa along the Mediterranean Sea and are daughter of an upper class family samppokudehanaku, smile that is languid, and is mystery ass…. Delusion swells out earnestly. It is recommendation that khaki cargo pants, foot which are congenial to yellow add strength with python if we wear in Tokyo, and casual is downed.
Oh, this black dress (129,000 yen) is wonderful! Embroidery of lovely bijoux glitters to icon KOLOR of "N˚21", collar of pink beige. We are already just looking at handwork to let you feel nostalgia and do kyunkyun stripe.
"BALLY" (BALLY) of interior that it is contemporary by world-famous architect to have dropped in successively. It is long-established store brand having the history of nearly 170 years when we started from ribbon production in Swiss shienenveruto in 1851.
As image of shoes & bag brand is strong, is it ribbon? ? There may be much one where this was thought of. But red that as for being said to be "BALLY", and remembering immediately and white "BALLY stripe." When think carefully; with color of Swiss national flag……Okay, it is ribbon. We are used for various items, but there are slippers shoes (78,000 yen) arranged casually in this way. When make fitting, can be relaxed though is luxury; wear; feeling. It is sure to get heavy rotation.
Well, Carl Franz BALLY of the founder is business trip to Paris, and town is attracted by stylish shoes of going woman why "Barry" began the making of shoes, and it is opportunity to have taken to go in gift nito Switzerland to wife. Besides, that it was done impaia in sense of beauty for fashion of wife, and many works were created. It is episode to feel love. Collection that spring new item bag "CECYLE" (Cecil) (240,000 yen) named the name of the beloved wife. Diamond kilt which we reproduced from Archive of the 90s brings on casual sense of quality. Clasp part of keyhole becomes magneT, and putting in and out of thing is possible without stress. Smart.
That reminds me it is said to be wallet = wallet to put in spring, and replacement by purchase of wallet gets out, and but there is the early spring. It tends not to become very nervous in fortune appeared in the natural phenomena or direction, but only wallet is different whether it is covetousness reason. It is several colors that money accumulates or should begin to use on which day or has been input well. "Even Barry" right checked breast wallet (56,000 yen) of calm yellow that luck with money seemed to improve.
Place that cafe which can drop in by flow of fatties walk that GINZA SIX is really large casually wants to control. To "PHILIPPE CONTICINI" (Philip kontichini) which we were always worried about in thing called this finally. Philip kontichini is great master of France sweets world.
Takato of patissier made delicious season-limited parfait "verinupafefurejie" of strawberry (1,800 yen) in front. Strawberry, cream with custard, compote of strawberry, sorbet of strawberry…It is put on several levels skillfully. We have stared at performance that was delicate saying it was saying "this puts famous verinu technique or cream which layered made material lengthwise away to refrigerator whenever we used" steadily unintentionally. Hesitated saying "may be awfully sweet", but cream is very smooth; with air Lee, moderate acidity of strawberry like drink! To stomach.
That a lot of men come to the store for parfait in anything recently if we hear story. Counter where one can drop in at without hesitation is point. By the way, salted system choice that we toss in I hatoieba, shop of sweets. With sandwich of parlor that there are unexpectedly many hits!
Gaufre with soba tea that we baked "gaufre of tomato and mottsuarera" (2,000 yen) lightly is base. To put it simply, it is waffle fabric. We ride tomato and mottsuarera there and let Emmentaler, guryuieru, Comte and three kinds of cheese melt away more. Of course it is Champagne in hand! "It sprouts and is e shandomburyuttoamperiaru" (200 ml of 2,400 yen). We seem to be able to taste luxurious feeling if we have for aperitivo sense in the evening.
GINZA SIX is terrible. It was valuable space that wrapped up individuality group that was niche which seemed to be left like me greedily by marketing of the world where feelings were strong in!
Text: Hiroko Koizumi Photos: Hal Kuzuya Edit: Yuka Okada
I’m a self-indulgent woman in her 50s who remains filled with longing, even as the Heisei Period of Japan’s history draws to a close. In pretty much everything, I base my consumer choices on whether I find the products interesting. Always living by sense of instinct with a lot of freedom, I don’t fit the mold of the image of a commonsense adult woman.
I’ve worked as a fashion editor for a long time. In this field as well, I continue to waver between extremes: conservative and stylish, elegant and casual, luxury and reality. Lately, spurred by intrinsic gluttony, I’ve wandered the world in search of various delicious tastes focusing on good wines and other alcoholic beverages.
But where should an impatient one-of-a-kind avaricious adult like me go shopping? Honestly, this question troubles me. While department stores cater to the orthodox, mature generation; select boutiques cater to the stylish mothers of children seeking to look more attractive; and the stores in railway station complexes to women around thirty conscious of the opposite sex, it’s often struck me that, in all of Tokyo, there’s no place just for me. (I get almost as upset as the man in a famous commercial for reading glasses.) Thinking GINZA SIX might be a space a most demanding individual like me might appreciate, I decided to trust in its everything-under-the-sun vision.
The first store I visit is N˚21. Developed by Alessandro dell’Acqua, this brand’s a personal favorite. Its fashions, which drive the new generation of Italian style, satisfy my own personal desire for two extremes: they’re grownup and innocent, elegant and cheerful.
On the day of my visit, I’m once again wearing my N˚21 checkered coat, which I’ve worn fondly for more than two years. On entering the store, I notice first a short coat made with the same bonding materials (145,000 yen; all prices hereinafter exclusive of tax). Despite the warmth, this fabric is characterized, above all, by its light weight. For those of my generation, apparel made of heavy materials, clothes that are hard to put on and take off, are strictly out of the question. Despite a gorgeously colored flower print that draws attention again this spring, the black base makes it an easy choice for black-haired Asian women to try on.
Checking the transitional collections of various shops for the runup to spring, I discover a favorite. You may recall several Italian actresses, from Sophia Lauren, my idol in childhood, to Monica Vitti in my adult years. This blouse (64,000 yen) looks like something such stars would have worn in the 1960s and 1970s. One fancies wearing it and loitering at a Mediterranean villa, with nonchalance and an enigmatic smile (never like a decent young lady). Wearing this in Tokyo, I’d recommend a more casual look with khaki cargo pants, which go well with yellow, and shoes with a strong python pattern.
This black dress (129,000 yen) is another wonderful item. The collar, in N˚21’s iconic color of pink-beige, sparkles with fetching bijoux embroidery. Just looking at the nostalgic handiwork sets the heart stirring.
The next store I visit is Bally, with its contemporary interior designed by a renowned architect. The long-established brand has a history of almost 170 years since its founding in 1851 as a ribbon manufacturer in Schönenwerd, Switzerland.
Many people might be surprised to learn that this brand, famous for shoes and bags, got its start making ribbons. But among the first things that come to mind on hearing the name Bally is the red and white Bally stripe, a pattern that recalls the colors of the Swiss flag. The stripe motif is used on a wide range of items, appearing on these slipper shoes (78,000 yen) as a casual accent. Trying them on, I find they have a decidedly relaxing feel, even if they’re from a luxury brand. I’m sure I’ll be wearing them a lot.
Bally first began making shoes when its founder, Karl Franz Bally, fascinated by the stylish women’s shoes he saw on a business trip to Paris, took a pair back to Switzerland as a gift for his wife. In a romantic backstory, many of his later footwear products, it’s said, were inspired by his wife’s aesthetic sense of fashion. This bag (240,000 yen) is one of the Cecyle collection, a new line of bags for spring, which bears his beloved wife’s name. A diamond quilt reproduced from the brand’s 1990s archives gives it a casual luxury feel. Ingeniously, the keyhole clasp is magnetized to make it especially easy to put items into the bag and take them out.
Speaking of which, I like to buy a new wallet for spring. While I tend not to pay too much attention to things like omens or good-luck charms, shopping instead just from acquisitive instinct, I find it’s different with wallets. I think of everything—what colors are best for saving money and on what day I should start using a new wallet. At Bally, I inspected a casual yellow wallet (56,000 yen) that looked like it might improve my financial fortunes.
GINZA SIX is vast. Walking from store to store, found myself looking for a cafe with a welcoming feel. That’s why my last stop is Philippe Conticini, a place I’d wanted to visit for a while. Conticini is a master of French pastries.
Right before my eyes, Pastry chef Takato prepares the Verrines Parfait Fraisier (1,800 yen), a limited-edition parfait available only in that special season when strawberries are at their most irresistibly flavorful. This carefully prepared parfait features layer upon layer of strawberries, custard cream, strawberry compote, strawberry sorbet….I watch with fascination as the chef works with scrupulous care, observing the famous Verrines technique of layering the ingredients vertically. The cream is returned to the refrigerator after each use. I feared it might be too sweet; the cream turns out to be smooth and airy. Combined with the acidity of the strawberries, it goes down my throat like a drink.
I’m told many men have been coming here lately for the parfaits. One key point is the presence of a counter where unaccompanied customers can sit at their ease. But when I come to a sweets shop, I like to choose a salty dish. It’s surprising how many sweet shops serve other excellent items as well, like sandwiches at an ice cream parlor.
The tomato mozzarella gaufre (2,000 yen) is based on a lightly baked gaufre made with roasted buckwheat seeds. A gaufre is a kind of waffle. This one is topped with tomato and mozzarella, on top which three cheeses—Emmental, Gruyère, and Comté—are melted. Of course, I hold a glass of champagne in my hand: Moet et Chandon Brut Imperial (200 ml, 2,400 yen). Sipping an aperitif of champagne in the early evening is a wonderful morsel of luxury.
GINZA SIX is an amazing place. It’s a precious spot that caters even to highly individual niche consumers like me, who are greedy, have strong preferences, and tend to be left cold by most marketing efforts.
Text: Hiroko Koizumi Photos: Hal Kuzuya Edit: Yuka Okada
Hiroko KoizumiFashion editor. She works chiefly at magazines targeting a wide range of readers, from high-fashion magazines to general-interest women’s periodicals. She also serves as Fashion Editorial Director of Numéro TOKYO. Specializing in bringing fashion into the real world, she’s written books: Be glamorous again in your cloths and Stylish women ignore common sense: 87 fashion tips (both published by Kodansha). On GINGERweb (Gentosha) she authors an advice column on various topics, including life and wine, under the pen name Hiroko Giovanna (https://gingerweb.jp). She also works in fashion direction for e-commerce sites and other media.