GINZA SIX EDITORS
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Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
GINZA SIX—Even If You Have Just Six Minutes GINZA SIX—Even If You Have Just Six Minutes
GINZA SIX EDITORS Vol.75
I've been losing money since I was a child because of my parents' concession. He works hard every day to attend a press-related event, a professional job of editing a fashion magazine, but he can't live a long time in one place because he's crazy. I feel restless. I will go around with my schedule ahead of schedule. I feel tired.
Ginza is a frequent stopover area, but it is common for people to say that they arrived at a party at a certain brand Ginza store 15 minutes before opening. It is long to wait on the spot, and it is short to calm down in a coffee shop. Considering walking, it is actually 5 or 6 minutes to be free, but I want to forget to work and switch my feelings even in a bunch of spaces. In such a case, I usually visit GINZA SIX. "GINZA SIX only takes 6 minutes." In this situation, what Shops do in this situation? I have some ideas.
Slid on down escalator and go to B2F "CaféEurope" (CAFÉ EUROPE. Mobo / Moga Culture Click here to revive the legendary cafe that opened in Ginza in the gorgeous 1920s. The target is a set of Ginza coffee jelly and coffee (1,050 yen * All prices excluding tax). Even if it is crowded, it rotates quickly, and in most cases it sits.
Coffee jelly is non-sweet and has a strong bitter taste. Sprinkle the simple brown sugar "Panera" boiled with sugarcane, add sweetness and pakuri.
Awakens at once with caffeine and sugar. Jelly is served immediately from the order, coffee is hand drip properly, and it takes about a minute and a half to fall. If you have 5 minutes, you will be satisfied with your stomach, and you will be willing to head to your next destination.
The interview was also a rush. Ginza Tsutaya bookstore on the 6th floor also looks a little bit, but today's aim is not a book or magazine.
Windows shopping is good for changing your mind when you don't have time to shop. It's a very dreamy guy. What I want to see here is a sword! Tsutaya Shoten's Japanese sword corner will display and sell new Japanese swords designed by swordsmiths who continue to produce. In other words, it is a place where you can see the works of existing craftsmen up close and get it. "Yosha, I bought a Japanese sword!" What a vigorous impulse purchase is not an experience, but when you look at the sword, you will wonder and want it.
The black and vermilion boronoy in the center, the two heads of the dan, are designed by Mark Newson. A set of sheaths and patterns cost 35 million yen. The lack of realism makes me feel good. As expected, this is impossible, but is there a sword that you can buy yourself if you do your best?
A side-by-side by the hands of Nara Prefecture swordsmith Kunihira Kawachi. 2 million yen. If you want to jump down from the Shimizu setting,…When I was approaching the window with my child who admired the trumpet, I was talking about "Do you want to bring this sword?"
The gentle Japanese-style woman whispered at her ears was Mr. Yoshimura of Tsutaya Shoten. Oh, is it okay to have a stuffed Japanese sword here? During the tapping, Mr. Yoshimura took out the armpit from the window and held it specially for coverage.
Nouri! Beautiful. The glitter of the blade sways at the end of my hand. The fact that he holds a Japanese sword in the middle of Ginza stretches his back. According to Yoshimura, swords can actually be sold at a fairly frequent time here.
"In recent years, the popularity of young women in the" sword dance " boom is amazing. Kunihira Kawachi, who made this side ruler, said, "Please make a sword for me with this!" I hear that a young girl who grabs the savings comes directly. For the first time in the 800-year history of Japanese swords, the era has come when women want their own swords. "Said Yoshimura. Oh, no. I've lived a long life, not just 6 minutes. Put the sword back, and go next.
When you hear "Ginza's gallery", the threshold seems to be high, but the 5th floor "Artgloriex GALLERY OF TOKYO" is an art gallery where you can easily enter. Like Japanese swords, I enjoy irresponsible dreams if I buy them. When I visited the other day, I immersed myself in a brain simulation of where to decorate my home in front of Alex Katz's work, which had previously been featured in a magazine. The exhibition on this day is "Recios Coral 6 color Collection-Gift from the Deep Sea-Geldstone Coral".
He looked at his eyes, "Is this the red stone of Eija?", But there must be no jewels in Shueisha's world-class manga, "Jojo's strange cold." It is, of course, a coral. Hurry up. When I calmed down and looked at the price, my eyes jumped out over 40 million yen.
Will the day when we use the business space behind Yayoi Kusama? The coral shock triggers a whip and accelerates to the last refreshing space.
Return to B2F again and go to "10FACTORY". Familiar with Natsume Soseki "Botchan", it is "Mikan no Tonodo" based in Matsuyama, Ehime Prefecture. The aim is fresh juice of mandarin orange (722 yen). Power can be charged even in a short time of about 5 to 6 minutes.
For mandarin oranges used for raw squeezed juice, the former is selected from two varieties, Shiranui and Kanpei. You will be able to squeeze it out quickly with a low speed juicer. Even though it is low speed, the juice is completed in 2 minutes after payment.
When you drink raw squeezed juice at the stop of the eat-in space, you can feel that your body is revived. Normally, I just look silently at the squeezing of tangerines being discharged from Jusha, but today I'm interviewing. "The unknown fire you are drinking now is a sharp variety, also known as decopon. Another sweet flat is a hard and crispy taste, but it is a sweet variety. "The deputy store manager explained the bright oranges.
I guess the details are from a mandarin orange farmer in Ehime. I ordered an additional mandarin orange beer (630 yen), and it was just a waste of just 6 minutes.…
In Ginza, one of the world's leading high-end shopping streets, you can immerse yourself in a bunch of dreams. You can enjoy refreshing quickly in Ginza as a business district. However, every Shops, however, has more new discoveries than it takes. I'm a bit nervous, but next time I want to hang GINZA SIX more slowly.
Text: Takayuki yamasaki Photos: Yuichi Sugita Edit: Yuka Okada
I’m restless by nature, a trait handed down from my parents, one that’s given me nothing but trouble since I was kid. My job as the editor of a fashion magazines keeps me busy every day, with press events to attend and so on and on. But being so restless makes it hard to stay in one place for long. I get fidgety. I go around doing everything ahead of schedule. I get tired all the more because of these habits.
I’m in Ginza often. It often happens that I arrive 15 minutes before the start of some party organized by a fashion label at its Ginza boutique. That’s a little too long just to wait, but not enough time to go and relax at a coffee shop. Accounting for the time to walk there and back, you really only have 5 or 6 minutes. Even so, I’d like to forget about work, just for a moment. I find myself casting about for a reboot. That’s when I’ll often drop into GINZA SIX: GINZA SIX in Just 6 Minutes! So what to do, and where? I have a few ideas.
Slip down the escalator to Café Europe on the second belowground floor. The legendary café from 1920s Ginza revives the roaring era of “mo-boys” and “mo-girls” (“mo” being short for “modern”). Get the Ginza café jelly and coffee set (1,050 yen; all prices listed before tax). Even if the eat-in space is crowded, turnover’s fast. You almost always get a seat.
The coffee jelly is sugarless, so it has a nice, bitter taste. I sprinkle on some panela, unrefined whole cane sugar, for sweetness, and dig in.
The caffeine and sugar give me an instant lift. The jelly is served as soon as you order. The coffee is hand-dripped; it takes around a minute and a half to brew. You can gulp it all down and bask in brief satisfaction in as little as five minutes. In high spirits now, I head to my next destination.
I do my research fast, too. I look around a bit at Ginza Tsutaya Books on the sixth floor, but I’m not here for books or magazines today.
Window shopping is a perfect change of pace when you don’t have time to buy anything. Plus, it can really stir the imagination. I came to look at these swords, in fact. The Tsutaya here has an area that displays and sells Japanese swords, which continue to be made by swordsmiths even today. In other words, you can get up close to swords made by contemporary swordsmiths. If there’s one you like, you can buy it. “Alright, let’s go buy a sword!” I’ve never been one to go ahead and impulse-buy something quite like this, but I’m aware of a strange craving as I peer.
These two aikuchi swords in the middle with the Voronoi pattern design in black and red are designed by Marc Newsom. The set of two with sheath and grip is 35.0 million yen. The idea of buying them is dizzying—rapturously so. Perhaps it’s completely out of the question. But there may be a more affordable one I can buy if I stretch my finances a bit.
This short sword by Nara Prefecture master swordsmith Kunihira Kawachi is priced at 2.0 million yen. Given the price, I could take flying leap and… as I’m gazing glassy-eyed, my face pressed up against display case like a kid who really wants a trumpet, I hear a voice: “Would you like to hold this sword?”
The graceful, kimono-clad woman I hear murmuring in my ear is the bookstore’s Ms. Yoshimura. Wait a minute! You’re saying I can hold a Japanese sword unsheathed right here in the store? They let you do that?!? As I fumble for words, Ms. Yoshimura removes the sword from the display case and holds it out for me to grip—as a special exception, since I’m on assignment.
My, but it’s beautiful! I tentatively waggle the gleaming blade protruding from my hands. A chill runs down my spine at the idea—I’m holding a Japanese sword in the middle of Ginza! It turns out they actually sell quite a few swords here at Tsutaya, according to Ms. Yoshimura. “The popularity of Touken Ranbu has made swords really popular among young women lately,” Ms. Yoshimura tells me. “People say Kunihira Kawachi, the swordsmith, has women show up at his workshop clutching their savings and pleading, ‘Please forge a sword for me!’ Apparently, for the first time in the 800-year history of Japanese swords, women covet swords….” It suddenly occurs to me I’ve managed to be here well over 6 minutes. I return the sword, and I’m off again.
The words “Ginza gallery” tend to be a little intimidating, but stepping into Artglorieux Gallery of Tokyo on the fifth floor turns out to be no problem at all. As with swords, it’s fun to fantasize about being momentarily and deliriously irresponsible enough to make an impulse to purchase here.
When I visited the other day, I immersed myself in various stimulating hypotheticals involving decorating my house with an Alex Katz, an artist we previously featured in the magazine. Today’s exhibition is the Precious Coral 6 Color Collection.
Could this be the Red Stone of Aja? What I’m staring at here can’t be that famous gemstone from the world-famous JoJo’s Bizarre Adventure, published by Shueisha, can it? It’s coral, as you’d expect. It takes a second to recover my balance. I calm down, look at the price, and my eyes pop out of my head: it’s more than 40 million yen!
Will the day ever come when I’m in the back room there with the Yayoi Kusamas on the wall discussing my latest purchase? The shock of the coral sets the spurs into my side. I pick up the pace and head to the last spot on my reboot tour.
I return to the second belowground floor and head to 10FACTORY. The Mikan Palace is based in Matsuyama, Ehime Prefecture, a place you may recall from Natsume Soseki’s novel Botchan. Today I’m after the fresh-squeezed mikan juice (722 yen), a potent delectable drink that provides just the power boost you’re looking for in five or six minutes.
The fresh mikan juice is made with either the shiranui or kanpei variety. I go with the former. I have it squeezed right away in the low-speed juicer. Low speed doesn’t mean it takes all that long: it’s ready in just two minutes or so.
As I sit on a barstool in the eat-in space and drink the fresh juice, I feel my body revive. Normally I sit in silence watching the mikan remains being removed from the juicer, but today I’m on assignment. “The shiranui you’re drinking now also goes by the name Dekopon,” explains the shop’s assistant manager. “This variety of orange has a characteristic protruding bump. The other one, kanpei, has a firm, crisp taste, but is really sweet.”
It makes sense she knows so much; she’s from a family of mikan farmers in Ehime, she tells me. I follow up my juice with a glass of mikan beer (630 yen). Once again I’ve chatted beyond my allotted 6 minutes…
It’s great fun to immerse yourself in oh-so-brief dreams in Ginza, one of the world’s premier shopping districts. It’s also great to take in some speedy refreshment in the business district of Ginza. But no matter the establishment, if you spend the time, you’ll discover something new. Restless by nature as I am, I want to try wandering GINZA SIX at a nice, leisurely pace the next time I visit.
Editor-in-chief of the men’s fashion magazine UOMO. Born in 1972. Hails from Okayama Prefecture. Joined Shueisha in 1995, after which he was assigned to MORE’s editorial team. Subsequently transferred to SPUR; named its editor-in-chief in 2015. Assumed his current position at UOMO in 2017.GINZASIX_OFFICIAL Instagram