GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
GINZA SIX—Even If You Have Just Six Minutes GINZA SIX—Even If You Have Just Six Minutes
GINZA SIX EDITORS Vol.75
We have done only loss in patrimonial rashness since childhood. Called fashion magazine editing, because of the profession, work busily every day, but cannot stay too long in one place in order to attend at press-affiliated event as is hasty. We do not calm down. We bring plan forward more and more and go around each place. Fatigue piles up, too.
Case "that Ginza was area to drop in at frequently, but common one has arrived at party in Ginza store of a certain brand 15 minutes before the opening." It is long to wait on the spot and is short to calm down in cafe. It is real five or six minutes that it becomes free, but we forget work even if transient and want to change feeling when we consider movement on foot. We usually visit GINZA SIX at such time. "Only as for six minutes in GINZA SIX." In this situation, what do you do in which Shops? There are several ideas.
To downward escalator to sliding B2F "CaféEurope" (CAFÉ EUROPE). It is this that brought back legendary cafe which we opened in Ginza in the 1920s when Mobo MOGA culture is gorgeous. Guide Ginza coffee jelly and set (price all as follows tax-excluded 1,050 yen ※) of coffee. Even if eat-in space is crowded, turn is early and can sit down in most cases.
Coffee jelly was sugar-free, and bitterness worked well, too. While increasing simple brown sugar "panelist" oparattofurikake, sweetness that boiled down sugar cane; with crib.
We awake with caffeine and sugar at a stretch. It is degree in 1 and a half minutes that it is served a ball immediately by order, and jelly suffers from coffee to fall in hand drip properly. If there are five minutes, we put all in the stomach and can be satisfied and it is triumphant and can leave for the next destination.
Coverage runs, too. Ginza TSUTAYA BOOKS of 6F often peeps out, too, but today's guide is not book and magazine.
Window-shopping is good for change when we do not have time to do shopping. It is guy with dream exceptionally, too. It is sword that wants to see here! Japanese sword corner of TSUTAYA BOOKS displays and sells new Japanese sword which swordmaker who continues producing deals with even now. In other words, we see work of existing craftsmen close and are place that is available if determined. "yossha, nichihonkatanabai ttaruzo!" What an energetic impulse buying is experience; go, but I come to want strangely when stare sword.
Short sword 2 shin of central black and figure of cinnabar red rag noy design is design by Mark Newson. It is just 35 million yen with sheath and set of print. Lack of third dimension is comfortable. As is expected, this is unreasonableness, but may there be sword which oneself can buy if we do our best?
Swordsmith of Nara, short sword due to hand of Kunihei Kawachi. 2 million yen. If this price setting brings itself to have taken a plunge…After child attracted by trumpet being all right, and being to window as acquaintance poyan, "this sword, voice of do have?".
Graceful woman in Japanese dress whom we whispered to at the ear is Yoshimura of TSUTAYA BOOKS. Oh, is Japanese sword-bearer of salted fillet good in such a place? While we got flustered, Yoshimura took short sword out of the window and let you grasp for coverage in particular.
nurari! Beautiful. Glitter of pattern on the sword blade shakes in our point of the hand. The back grows in fact that has Japanese sword in its hand in the middle of Ginza. According to Yoshimura, it is said that sword is actually sold at good frequency here.
"Popularity from woman who is young in "sword boisterous dance" boom is great these days. "Please make sword with this to me!" in place of Kunihei Kawachi who made this short sword Young girl who grasped savings in this seems to come directly. Saying the times when woman wanted sword for own intention for the first time during history of 800 years of Japanese sword came; as for talk of Yoshimura bounds saying is. Oh, we are wrong. We have done staying long not to feel that it more for "six minutes". Return sword, and to iza next.
"Art gallery of Ginza" and art gallery to seem to be difficult to approach, but to put 5F "Artglorieux GALLERY OF TOKYO" (are Glorieux gallery of Tokyo) casually when we hear. When oneself buys, as well as Japanese sword, irresponsible dream is fun. We soaked ourselves in simulation in brain the other day when it came to decorate in front of work of Alex Katz who had made special feature before in the space home where. Display of this day is "present - jewel coral from the Precious Coral 6 color Collection - deep sea" exhibition.
Of "eija as for this Akaishi" watched to eyes, but there cannot be jewel appearing in comics "JoJo's Bizarre Adventure" that Shueisha is proud of to the world in such a place. It is coral for granted. Phew irritate. When we saw price calmly, eyes jumped out in 40 million yen over.
Will day to use back business talk space where Yayoi Kusama was displayed come? Whip enters by shock of coral and hastens foot to the last refresh space.
Come back to B2F again, to "10FACTORY" (ten factory). "Even Soseki Natsume son" is familiar and is "the palace of mandarin orange" establishing stronghold in Matsuyama, Ehime. Aim turns down life of mandarin orange; juice (722 yen). We can charge power surely in short time of 0%-0% degree.
Mandarin orange to squeeze live, and to use for juice is choice in the former from 2 kinds of "marine bioluminescence" and "sweet is flat". We have you squeeze with low-speed juicer tightly immediately. If there are two minutes, juice is completed after the payment despite low speed.
When we squeeze live on perch of eat-in space and drink juice, we realize that body revives. Usually of mandarin orange look at squeezing, and refuse being drained from juicer darkly silently, but is coverage today. "Marine bioluminescence accepting is called alias dekopon and is pointed kind now. It is vice-manager that it is another sweet flat ha, taste that is obstinate, and felt good, but explained mandarin orange brightly saying sweetness is strong kind.
Detailed one is natural, too and seems to be native place of mandarin orange farmhouse of Ehime. For idle talk to order mandarin orange beer (630 yen) by addition, and not to finish in just just six minutes…
In Ginza as high-quality shopping district eminent world, indulge in short-lived dream;, too. Enjoy refreshment speedily in Ginza as business area;, too. But only it has new discovery if all Shops spends time. It is oneself hasty, but wants to stroll around GINZA SIX more slowly next time.
Text: Takayuki Yamasaki Photos: Yuichi Sugita Edit: Yuka Okada
I’m restless by nature, a trait handed down from my parents, one that’s given me nothing but trouble since I was kid. My job as the editor of a fashion magazines keeps me busy every day, with press events to attend and so on and on. But being so restless makes it hard to stay in one place for long. I get fidgety. I go around doing everything ahead of schedule. I get tired all the more because of these habits.
I’m in Ginza often. It often happens that I arrive 15 minutes before the start of some party organized by a fashion label at its Ginza boutique. That’s a little too long just to wait, but not enough time to go and relax at a coffee shop. Accounting for the time to walk there and back, you really only have 5 or 6 minutes. Even so, I’d like to forget about work, just for a moment. I find myself casting about for a reboot. That’s when I’ll often drop into GINZA SIX: GINZA SIX in Just 6 Minutes! So what to do, and where? I have a few ideas.
Slip down the escalator to Café Europe on the second belowground floor. The legendary café from 1920s Ginza revives the roaring era of “mo-boys” and “mo-girls” (“mo” being short for “modern”). Get the Ginza café jelly and coffee set (1,050 yen; all prices listed before tax). Even if the eat-in space is crowded, turnover’s fast. You almost always get a seat.
The coffee jelly is sugarless, so it has a nice, bitter taste. I sprinkle on some panela, unrefined whole cane sugar, for sweetness, and dig in.
The caffeine and sugar give me an instant lift. The jelly is served as soon as you order. The coffee is hand-dripped; it takes around a minute and a half to brew. You can gulp it all down and bask in brief satisfaction in as little as five minutes. In high spirits now, I head to my next destination.
I do my research fast, too. I look around a bit at Ginza Tsutaya Books on the sixth floor, but I’m not here for books or magazines today.
Window shopping is a perfect change of pace when you don’t have time to buy anything. Plus, it can really stir the imagination. I came to look at these swords, in fact. The Tsutaya here has an area that displays and sells Japanese swords, which continue to be made by swordsmiths even today. In other words, you can get up close to swords made by contemporary swordsmiths. If there’s one you like, you can buy it. “Alright, let’s go buy a sword!” I’ve never been one to go ahead and impulse-buy something quite like this, but I’m aware of a strange craving as I peer.
These two aikuchi swords in the middle with the Voronoi pattern design in black and red are designed by Marc Newsom. The set of two with sheath and grip is 35.0 million yen. The idea of buying them is dizzying—rapturously so. Perhaps it’s completely out of the question. But there may be a more affordable one I can buy if I stretch my finances a bit.
This short sword by Nara Prefecture master swordsmith Kunihira Kawachi is priced at 2.0 million yen. Given the price, I could take flying leap and… as I’m gazing glassy-eyed, my face pressed up against display case like a kid who really wants a trumpet, I hear a voice: “Would you like to hold this sword?”
The graceful, kimono-clad woman I hear murmuring in my ear is the bookstore’s Ms. Yoshimura. Wait a minute! You’re saying I can hold a Japanese sword unsheathed right here in the store? They let you do that?!? As I fumble for words, Ms. Yoshimura removes the sword from the display case and holds it out for me to grip—as a special exception, since I’m on assignment.
My, but it’s beautiful! I tentatively waggle the gleaming blade protruding from my hands. A chill runs down my spine at the idea—I’m holding a Japanese sword in the middle of Ginza! It turns out they actually sell quite a few swords here at Tsutaya, according to Ms. Yoshimura. “The popularity of Touken Ranbu has made swords really popular among young women lately,” Ms. Yoshimura tells me. “People say Kunihira Kawachi, the swordsmith, has women show up at his workshop clutching their savings and pleading, ‘Please forge a sword for me!’ Apparently, for the first time in the 800-year history of Japanese swords, women covet swords….” It suddenly occurs to me I’ve managed to be here well over 6 minutes. I return the sword, and I’m off again.
The words “Ginza gallery” tend to be a little intimidating, but stepping into Artglorieux Gallery of Tokyo on the fifth floor turns out to be no problem at all. As with swords, it’s fun to fantasize about being momentarily and deliriously irresponsible enough to make an impulse to purchase here.
When I visited the other day, I immersed myself in various stimulating hypotheticals involving decorating my house with an Alex Katz, an artist we previously featured in the magazine. Today’s exhibition is the Precious Coral 6 Color Collection.
Could this be the Red Stone of Aja? What I’m staring at here can’t be that famous gemstone from the world-famous JoJo’s Bizarre Adventure, published by Shueisha, can it? It’s coral, as you’d expect. It takes a second to recover my balance. I calm down, look at the price, and my eyes pop out of my head: it’s more than 40 million yen!
Will the day ever come when I’m in the back room there with the Yayoi Kusamas on the wall discussing my latest purchase? The shock of the coral sets the spurs into my side. I pick up the pace and head to the last spot on my reboot tour.
I return to the second belowground floor and head to 10FACTORY. The Mikan Palace is based in Matsuyama, Ehime Prefecture, a place you may recall from Natsume Soseki’s novel Botchan. Today I’m after the fresh-squeezed mikan juice (722 yen), a potent delectable drink that provides just the power boost you’re looking for in five or six minutes.
The fresh mikan juice is made with either the shiranui or kanpei variety. I go with the former. I have it squeezed right away in the low-speed juicer. Low speed doesn’t mean it takes all that long: it’s ready in just two minutes or so.
As I sit on a barstool in the eat-in space and drink the fresh juice, I feel my body revive. Normally I sit in silence watching the mikan remains being removed from the juicer, but today I’m on assignment. “The shiranui you’re drinking now also goes by the name Dekopon,” explains the shop’s assistant manager. “This variety of orange has a characteristic protruding bump. The other one, kanpei, has a firm, crisp taste, but is really sweet.”
It makes sense she knows so much; she’s from a family of mikan farmers in Ehime, she tells me. I follow up my juice with a glass of mikan beer (630 yen). Once again I’ve chatted beyond my allotted 6 minutes…
It’s great fun to immerse yourself in oh-so-brief dreams in Ginza, one of the world’s premier shopping districts. It’s also great to take in some speedy refreshment in the business district of Ginza. But no matter the establishment, if you spend the time, you’ll discover something new. Restless by nature as I am, I want to try wandering GINZA SIX at a nice, leisurely pace the next time I visit.
Editor-in-chief of the men’s fashion magazine UOMO. Born in 1972. Hails from Okayama Prefecture. Joined Shueisha in 1995, after which he was assigned to MORE’s editorial team. Subsequently transferred to SPUR; named its editor-in-chief in 2015. Assumed his current position at UOMO in 2017.GINZASIX_OFFICIAL Instagram