Playing Favorites on the Third Floor | GINZA SIX

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I will spell out how to enjoy walking.

Mana Sasamori

GINZA SIX EDITORS Vol.87

The so-called department store was elegant in both the shops and selects that were included, and there was an image that the daughter would go. When you were a child, you may have been frustrated when you were taken by your parents. So, for me who was casual and biased, it was also a place where I couldn't get right.

But when I visited GINZA SIX two years ago, that image changed completely. A place where I can get excited because it has an edged brand and is biased to what I like. A place where you can enjoy a high-quality feeling like a department store, like a familiar select Shops (At 10:30, like a long-established department store, the sales staff of each store will greet you with your head down deeply!)

This time, I heard that my favorite Italian brand "forte_forte" opened a new store in GINZA SIX!

3F with mode-mania drooling Shops Margela, Marni, 3.1 Phillip Lim, etc. is lined up on the 3rd floor. My beloved Forte Forte was also in the corner.

There are only brands designed by Fabric Fechi's brothers and sisters, Paolo Forte and Jeada Forte, all of which are soft, light and comfortable. The color is exquisite. At the store, warm autumn colors first attracted attention.

I have a lot of Kaftan dresses and Boho-style dresses, but I still pick them up. I'll try it on right away. When I wear a relaxed long dress, a child's face and a round face, it tends to be rustic, but this one (89,000 yen * All prices in + tax's moderate. There is a feeling of mode.

Even in a relaxed mood, the colors and designs are nice. That is the appeal of Forte Forte clothes. It is no wonder that there are many fans among eye-crowded stylists.

The interior will reproduce the atmosphere of the boutique in Milan, Italy. I've got it. One of the rack poles is stuck with a lot of commitment, such as drawing an organic curve reminiscent of a twig of a tree.

It is also stylish that the clothes are hung like art peace and displayed. I feel like I'm in a little gallery.

For the coming season, check the fur outer (95,000 yen). The winter pepper blue is nice. This was also light and easy to wear.

After enjoying the world view of Forte Forte, patrol the same 3F.

The checked tote that was on the storefront caught the eye and entered the British brand "Mulberry". I'm worried about classical British checks this fall, but this slightly punctual color scheme is the best cute! Marberry is leather, but this is a cotton canvas, so the price is reasonable at 59,000 yen. I'm really wondering which way to go, Blue or Red.…I'm sorry.

I found a checked knit vest (66,000 yen). It looks great combined with this season's hot bow tie blouse and a white shirt with a laffle collar.

For Shimai, try on to a trench coat (147,000 yen). I'm happy to have a lot of checks. The habit of seeing the same thing as you like.…I'm sorry. I had a stylish and beautiful store manager wear it.

The feet of the classic check coordinates are slightly punctured convet boots (116,000 yen). The round toe is made of softer leather than it looks, making it very easy to wear.
Since the child was born, the shoes that were troublesome to wear were completely in the warehouse, but this can be put on and taken off with a side zipper, so it is safe to use a race-up design.

In the corner of small leather goods, there is also an iPhone case (17,000 yen) that can be customized with alphabet. The color scheme is fashionable anyway, such as a burntie case or a bi-colored alphabet sticker (4,000 yen each). Along with clothes and bags, this is also included in the flash list immediately.

Marberry has been transformed into a creative director from Johnny Coca since 2015, but in the last few seasons I like it, including wear. I've got a lot of things I want!
Leave the shop while your back hair is drawn on the clothes displayed at the store.

Finally, only one more store! "ADEM." Designer Hanako Maeda is presenting in the NY collection, so I'm looking at the runway on site during the fashion week and I'm thinking.

The designer is also raised in New York, and is good at a chic style that is feminine but suitable for working women.

Adiam clothes are often taken care of during events such as children's class visits and personal interviews. I like the place that does not become too much consultant.

What caught my eye was a stylish mini bag (140,000 yen) using navy mink. The mink fur on the top handle can be removed.

Minc cape (960,000 yen) is also cute. This winter, I want to try the cape of my life as an outer garment.

Clothes going to kindergarten tours…The last thing I see is a casual item. Slippon (64,000 yen), which can be worn like a slipper, has a large grosgrain ribbon that tickles the woman's heart.

This day I enjoyed the collection brands of Milan, London and New York. When I noticed, I saw the same thing and the items I had already, and it was two hours that I felt my bias again.

If you like mode, the 3rd floor of GINZA SIX will definitely end the day.

Text: Mana Samamori Photos: Akemi Kuurosaka Edit: Yuka Okada (edit81)

When I think of Japan’s department stores, I always think of places that promote, in their conservative way, the elegance of so-called proper young ladies. This might be because when I was a kid, my parents made me dress up that way whenever we went to a department store. For me, a fan of the casual and particular, the results didn’t exactly fit me to a T.

Going to GINZA SIX for the first time two years ago changed that perception. The place was full of edgy brands. I felt rising excitement, even though I’m very particular about what I like. GINZA SIX is like the mixed label boutiques I’m used to—plus, you get the experience de luxe typical of department stores. (When the doors open at 10:30, the sales attendants in the shops all greet you by bowing, as they do in traditional department stores.)

I’d heard that forte_forte, a favorite Italian brand, had opened a new boutique in GINZA SIX, so I promptly made my way there today.

If you love fashion, you’ll find the third floor, which features boutiques like Maison Margiela, Marni, and 3.1 Phillip Lim, nothing short of inspirational. The third floor is where my beloved forte_forte has its boutique.

Designed and produced by the brother-and-sister duo Paolo Forte and Giada Forte, both of whom have a passion for fabrics, the clothes are characterized by light, soft fabrics and simply remarkable comfort. And the colors are superb. Stepping inside, I’m drawn first to the warm autumn hues.

Caftan dresses, boho style dresses—I have such dresses aplenty, but, even so, I pick one right away and try it on. I have a rounded baby face, which means I tend to look unsophisticated when I wear long, loose dresses—but this one (89,000 yen; all prices listed before tax) features multi-colored lamé thread, which confers a cool, stylish feel.

The mood is relaxed, but the colors and design with punch send tingles up my spine. This is what’s so appealing about forte_forte’s clothes. It’s no wonder the brand counts more than a few discerning stylists among its fans.

To recreate the atmosphere of the brand’s home boutique in Milan, I’m told, the interior fixtures and furniture were shipped in by air (!). Even the individual poles on the racks feature organic curves that remind me of natural tree limbs. At every turn you see design considerations like this.

The displays suspend the clothing like art pieces. The presentation is very sophisticated. It feels like an art gallery.

Here I’m looking at a shaggy fur coat (95,000 yen) for the upcoming season. The pale wintry blue is lovely. The piece is also lightweight and looks easy to wear.

When I’ve had my fill of the world of forte_forte, I go check out more of the third floor.

Here, the check tote bags displayed up front catch my eye; the shop is UK-based Mulberry. This fall, I’ve found myself drawn to classic British plaid, but the color schemes on these bags aren’t staid. They’re even a bit punk. And they’re incredibly cute! Mulberry is known for its leather goods, but these are cotton canvas, so the price (59,000 yen) is reasonable. Blue or red? I seriously don’t know which to pick.

As I’m considering this, I see this knit plaid vest (66,000 yen). It would go well with a bowtie blouse, a fashion article trending up this fall, or a white shirt with a ruffled collar.

Finally, I try on a trench coat (147,000 yen). Three flavors of plaid: I’m delighted! When I like something, I tend to take a look at everything similar. I have the beautiful, stylish store manager help me try it on.

For my feet, to go with the classic plaid look, I choose these slightly punk combat boots (116,000 yen). The rounded toes and soft leather—softer than it looks—make them really, really comfortable. Since having children, I’ve put away all the shoes that are a pain to put on. Despite the lace-up design, these slip on and off with side zippers, which I find reassuring.

The small leather goods section features an iPhone case (17,000 yen) offered with customizable monograms. From the burgundy case to the bicolor alphabet stickers (4,000 yen each), the color schemes are distinctly fashionable. I instantly put this on my wish list, along with the clothes and bags.

Johnny Coca joined Mulberry as its new creative director in 2015. I particularly like his work over the past several seasons, including apparel. There’s so much here I want! I feel the clothing displayed in the front of the store tug at the hair on the back of my head—but put it behind me.

One more store to go! I rush to ADEAM. The designer, Hanako Maeda, introduced her collection of work at New York Fashion Week. I remember seeing and liking her designs when attending the event.

Raised in New York, Ms. Maeda is especially good with chic feminine styles that work well for working women.

I often wear ADEAM clothing to events at my children’s school, like class observation days or parent-teacher conferences. The clothes aren’t too conservative, which is something I like.

This navy blue mini bag (140,000 yen) catches my eye; it makes such gorgeous use of mink. You can detach the mink fur from the top handle.

The mink cape (960,000 yen) is also adorable. I’m ready this winter to take on the challenge of a cape, one of my favorite pieces of outerwear.

I came here thinking I’d get some clothes for visiting kindergartens but, ultimately, of course, I’m drawn to casual. These slip-ons (64,000 yen), which you can wear like slippers, feature grosgrain ribbons that would tickle any woman’s heart.

I loved my venture out today to see the brands shown at Fashion Weeks in Milan, London and New York. I looked mostly at similar items and things I already have, I noticed. It took two hours to realize, once again, that I tend to play favorites.

Anyone who loves fashion can easily spend an entire day on GINZA SIX’s third floor.

Text：Mana Sasamori　Photos：Akemi Kurosaka　Edit：Yuka Okada（edit81）

Mana Sasamori

Editor at the women’s magazine FIGARO japon. Responsible primarily for fashion and travel features. Everyone around her finds her passion for all-in-ones difficult to deny; her closet is packed with an ever proliferating population of items of this kind. A fan of Thailand, she achieved intermediate Thai language proficiency in college.

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