Playing Favorites on the Third Floor | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.

Mana Sasamori

GINZA SIX EDITORS Vol.87

Both shop which entered and select were refined, and so-called department store was safe and sound, and there was image that young lady went for. In the days of child, it may be result that we were made to make titivation a lot when we are by parent. That's why it was place not to really come to nicely for partiality-oriented me with casual.

But such an image changed completely when we visited GINZA SIX two years ago. Place where brand which worked of edge enters, and even I with deflection can be excited at to favorite thing. Place that it is like familiar select Shops, and is, and can taste sense of quality such as department store. (while salesperson of each shop lowers head deeply, at opening 10:30, he/she meets in the same way as well-established department store!)

We heard that "forte_forte" (forte forte) of favorite Italian brand opened new store in GINZA SIX this time and rushed!

3F where is lined with mezommarujiera and MARNI, Shops of mode enthusiast suiyodari including 3.1 Phillip Lim. My beloved forte forte opened in the corner, too.

Cloth is tender, and, as expected of brand which brother of fabric fetishism, Paolo forte and jiada forte deal with, all clothes are light, and comfort is the best. Color is exquisiteness, too. At first, at store, KOLOR got a lot of looks in warm autumn.

Though we have, after all, a lot of caftan dress and boho-style dresses take as way. We try on promptly. When I of baby face, round face wear loose long dress, it is apt to become simple for some reason, but, as for this first place (all 89,000 yen ※ lower than + tax price), lam thread of multicolored is treated, and there is a feeling of mode moderately.

In the relaxation mood, color and design work spicily. That is charm of clothes of forte forte. It can nod among stylists that eyes were good that there are many fans.

Interior transports household articles by air expressly to reproduce atmosphere of boutique in Milan of home Italy (!) We did and seemed to prepare. Feelings are clogged up in everywhere when we describe one Paul organic curve to remind of twig of tree very much of rack.

What clothes hang like art peace, and is displayed is stylish. It is feeling that is in pretty good gallery.

Toward coming season, we check fur outer (95,000 yen) which is shaggy. Winter Peer blue is wonderful. This was also light and seemed to be easy to wear.

In patrolling at same 3F after having fully enjoyed view of the world of forte forte.

Point where was fascinated by checkered tote which there was in store, and entered "Mulberry" (MULBERRY) of the U.K. brand. We are worried about classical British check, but this color that is punk is really slightly pretty this autumn! MULBERRY is leather, but, as for this, price is reasonable with 59,000 yen for cotton canvas, too. We are wondering whether we shall make blue and red, which seriously….

We discover checkered knit vest (66,000 yen) if we think of this. It seems to be wonderful if we match with up-and-coming bow tie blouse and white shirt of raffle utility clothes in this season.

We try on to trench coat (147,000 yen) not to do. We are absorbed in check and are happy. Habit that favorite thing looks at similar thing thoroughly…. We had you helped beautiful manager put on by fashion and put.

Combat boot (116,000 yen) that foot of classic checkered coordination is punk a little bit. As it is tender leather of the area than appearance and is round cane, it is easy to wear very much.
Shoes that it is troublesome thing which child is born as, to wear completely entered storehouse, but even lace-up design is reliable as we can put on and take off this with side zip.

As for iPhone case (17,000 yen) which we can customize in the alphabet at corner of Small leather goods. Including the alphabet sticker (for each 4,000 yen) of case and by KOLOR of burgundy, anyway, color is stylish. This is with wish list with clothes and bag immediately in addition, too.

MULBERRY changed creative director to Johnny coca from 2015, but, as for here number season, I in particular like including wear. A lot of already desired things!
While the neckline is pulled on clothes displayed by store, we leave shop.

Finally already only in one store! Having rushed in in this "ADEAM" (adiamu). As Hanako Maeda of designer announces with NY Collection, we see orchid way locally during fashion week, and there is contemplation.

Designer is good at chic style that working woman looks good with while being feminine about the New York breeding, too.

In the case of events such as visit or personal interview, clothes of adiamu are often taken care of in class of child. Place where it does not become konsaba too much is favorite.

Mini-bag (140,000 yen) that navy mink trainer is stylish in what got a lot of looks. Mink fur of the top steering wheel part seems to be removable.

Cape (960,000 yen) of mink is pretty, too. We want to challenge cape of outer Omoto life this winter.

Clothes which go to visit society of kindergarten…After all, it is casual item that eyes go last though we think of this and entered. As for the slip-on (64,000 yen) to be able to wear like slippers, large grosgrain ribbon tickles woman's feelings.

Thoroughly enjoyed Milan, London, collection of New York brand; on that day. We looked only at the same thing and item to already have if we noticed and were two hours when we changed way of own partiality and felt.

It is sure that 1st is over only at 3F of GINZA SIX if we like mode.

Text: Mana Sasamori Photos: Akemi Kurosaka Edit: Yuka Okada (edit81)

When I think of Japan’s department stores, I always think of places that promote, in their conservative way, the elegance of so-called proper young ladies. This might be because when I was a kid, my parents made me dress up that way whenever we went to a department store. For me, a fan of the casual and particular, the results didn’t exactly fit me to a T.

Going to GINZA SIX for the first time two years ago changed that perception. The place was full of edgy brands. I felt rising excitement, even though I’m very particular about what I like. GINZA SIX is like the mixed label boutiques I’m used to—plus, you get the experience de luxe typical of department stores. (When the doors open at 10:30, the sales attendants in the shops all greet you by bowing, as they do in traditional department stores.)

I’d heard that forte_forte, a favorite Italian brand, had opened a new boutique in GINZA SIX, so I promptly made my way there today.

If you love fashion, you’ll find the third floor, which features boutiques like Maison Margiela, Marni, and 3.1 Phillip Lim, nothing short of inspirational. The third floor is where my beloved forte_forte has its boutique.

Designed and produced by the brother-and-sister duo Paolo Forte and Giada Forte, both of whom have a passion for fabrics, the clothes are characterized by light, soft fabrics and simply remarkable comfort. And the colors are superb. Stepping inside, I’m drawn first to the warm autumn hues.

Caftan dresses, boho style dresses—I have such dresses aplenty, but, even so, I pick one right away and try it on. I have a rounded baby face, which means I tend to look unsophisticated when I wear long, loose dresses—but this one (89,000 yen; all prices listed before tax) features multi-colored lamé thread, which confers a cool, stylish feel.

The mood is relaxed, but the colors and design with punch send tingles up my spine. This is what’s so appealing about forte_forte’s clothes. It’s no wonder the brand counts more than a few discerning stylists among its fans.

To recreate the atmosphere of the brand’s home boutique in Milan, I’m told, the interior fixtures and furniture were shipped in by air (!). Even the individual poles on the racks feature organic curves that remind me of natural tree limbs. At every turn you see design considerations like this.

The displays suspend the clothing like art pieces. The presentation is very sophisticated. It feels like an art gallery.

Here I’m looking at a shaggy fur coat (95,000 yen) for the upcoming season. The pale wintry blue is lovely. The piece is also lightweight and looks easy to wear.

When I’ve had my fill of the world of forte_forte, I go check out more of the third floor.

Here, the check tote bags displayed up front catch my eye; the shop is UK-based Mulberry. This fall, I’ve found myself drawn to classic British plaid, but the color schemes on these bags aren’t staid. They’re even a bit punk. And they’re incredibly cute! Mulberry is known for its leather goods, but these are cotton canvas, so the price (59,000 yen) is reasonable. Blue or red? I seriously don’t know which to pick.

As I’m considering this, I see this knit plaid vest (66,000 yen). It would go well with a bowtie blouse, a fashion article trending up this fall, or a white shirt with a ruffled collar.

Finally, I try on a trench coat (147,000 yen). Three flavors of plaid: I’m delighted! When I like something, I tend to take a look at everything similar. I have the beautiful, stylish store manager help me try it on.

For my feet, to go with the classic plaid look, I choose these slightly punk combat boots (116,000 yen). The rounded toes and soft leather—softer than it looks—make them really, really comfortable. Since having children, I’ve put away all the shoes that are a pain to put on. Despite the lace-up design, these slip on and off with side zippers, which I find reassuring.

The small leather goods section features an iPhone case (17,000 yen) offered with customizable monograms. From the burgundy case to the bicolor alphabet stickers (4,000 yen each), the color schemes are distinctly fashionable. I instantly put this on my wish list, along with the clothes and bags.

Johnny Coca joined Mulberry as its new creative director in 2015. I particularly like his work over the past several seasons, including apparel. There’s so much here I want! I feel the clothing displayed in the front of the store tug at the hair on the back of my head—but put it behind me.

One more store to go! I rush to ADEAM. The designer, Hanako Maeda, introduced her collection of work at New York Fashion Week. I remember seeing and liking her designs when attending the event.

Raised in New York, Ms. Maeda is especially good with chic feminine styles that work well for working women.

I often wear ADEAM clothing to events at my children’s school, like class observation days or parent-teacher conferences. The clothes aren’t too conservative, which is something I like.

This navy blue mini bag (140,000 yen) catches my eye; it makes such gorgeous use of mink. You can detach the mink fur from the top handle.

The mink cape (960,000 yen) is also adorable. I’m ready this winter to take on the challenge of a cape, one of my favorite pieces of outerwear.

I came here thinking I’d get some clothes for visiting kindergartens but, ultimately, of course, I’m drawn to casual. These slip-ons (64,000 yen), which you can wear like slippers, feature grosgrain ribbons that would tickle any woman’s heart.

I loved my venture out today to see the brands shown at Fashion Weeks in Milan, London and New York. I looked mostly at similar items and things I already have, I noticed. It took two hours to realize, once again, that I tend to play favorites.

Anyone who loves fashion can easily spend an entire day on GINZA SIX’s third floor.

Text：Mana Sasamori　Photos：Akemi Kurosaka　Edit：Yuka Okada（edit81）

Mana Sasamori

Editor at the women’s magazine FIGARO japon. Responsible primarily for fashion and travel features. Everyone around her finds her passion for all-in-ones difficult to deny; her closet is packed with an ever proliferating population of items of this kind. A fan of Thailand, she achieved intermediate Thai language proficiency in college.

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