GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.
In the Mood for Milan at GINZA SIX In the Mood for Milan at GINZA SIX
GINZA SIX EDITORS Vol.89
Essentially lowbrow character reason, Shops which, because of the profession, is new called editor is nature that we cannot help going to see if we hear when there was more. We hear, and London does not need to say to having gone out that we become adult and were able to speak GINZA SIX as for such lowbrow heart the year before last considerably although we calmed down to check during temporary homecoming unintentionally.
When, after this returning home, there is business in Ginza; aimlessly. When have free time between meetings; aimlessly. Want to use powder room; and aimlessly. GINZA SIX being what convenient!
In "MSGM" (emuesujiemu) having also opened in 3F this time again aimlessly.
"MSGM" (emuesujiemu) which creative director, masshimo jorujietti deal with is the debut tenth anniversary in this year. Impact taruya which is vivid with fresh when we appeared for Milan collection for the first time in the Italian mode world with much well-established maison. At last when young person came out, it was sensation in those days.
As for the Shops, silver and yellow are basic tones like own country. Item which worked of punch like masshimo is displayed there, and not only just eyes but also hand stops. Yes, we love window-shopping.
Is mo not unbearable? This fudi (all 51,000 yen ※ lower than + tax price). It is beam from eyes of cat, beam! We are glad that such a sense of fun is fun.
Though it is unique, silhouette is very beautiful and, as for the clothes of "MSGM", as for the design, is calculated when, in fact, we wear. As for this coat (136,000 yen) that sleeve part of trench coat becomes MA-1, it is exquisite voluminous feel. Hopefulness that he/she also nominates for stylish degree with individuality surely.
In fact, bag is desire, too. Because it is not fogged with person very much! That is because it is ability group in being playful as a joke (the point that is important for me who am perverse person). As for the bag (100,000 yen) that flap became M shape, KOLOR which is catchy and charm of wiring cable are very hateful!
As well as women, it is charm of GINZA SIX shop that there is kids' development if men's. Men have many designs which are worn with unisex if we choose size and, as for the kids, seem to be pleased with gift. As full-line nap is prepared, we can enjoy view of the world of "MSGM".
When want to draw breath a little, is the same; to "CaféCova Milano" (kafekovamirano) in 3F. Here is Milan outstanding well-established cafe founded in 1817. As for the elegant mood, own country is the same.
It is college student days that we went to Milan for the first time. We are felt to be too difficult to approach and cannot enter then. And the first overseas visit of the editor era was Milan, too. It is kafekova that cool madam and dandy uncle dropped in when we reported in montenaporeone neighborhood to perform snap of stylish miraneze. When we set foot in shop of elegant appearance at corner, we were impressed…Old memory has revived on seeing this photograph in this.
Coffee and impression called sweets are strong, but hear if it is recommended to use as Allday dining; and lunch early promptly. That there are pasta and sandwich menu, too, and popularity is salad with full of the volume above all most. Follow taste, style same as Milan Main Store, and all the menu names of salad are the names of musician. This salad which is beautiful visually "VIVALDI" (2,200 yen). Flavor of original olive oil and balsamico vinegar is mouth fortune highly.
Table overlooking Azuma street by the window has open feeling, too and seems to be able to be even how many hours comfortably…Oh, it is permissible Nara. Besides, thing that we are thankful for in one's own pace group that is que sera sera is the greatest that light meal is eaten even when other than the lunchtime if we come here. It is deluxe, we stop by aimlessly at pleasure and seem to be able to enjoy service that is careful that it is delicious.
"kafeguruman" where praline, mini-pastry, cookies were bundled with favorite coffee ("kafevienowa" of signature that whip cream was ridden on me) after a meal (2,000 yen). Mini-pastry can choose favorite thing from showcase. As it is not person having a sweet tooth, petit size like this is really just right.
Besides, curious menu for memorandum. As for the coffee (1,200 yen) of pot service to have, a good two cups push their way and are satisfied with original cup very much. Assorted chocolate which seems to be useful as souvenir and original balsamico seem to be available. aperitibo which did not come true yet as day was high. That there is advantageous set (2,000 yen ...). The next time certainly comes in the evening and does aperitibo for miraneze feeling! We promised this to heart.
Is the also same; in 3F also with "N ° 21" (numeroventuno) of dispatch in Italy further window-shopping. Alessandro Dell'Acqua of designer is good at sensual femininity. From "MSGM" to "N ° 21," we always think that area, variety of width of taste are one of the charm of Italian brand.
We want to actually wear with dress of delicate lace which is the 18th of "N ° 21"! Though we want to wear, we do not look good. But we are sure to find favorite thing anywhere. Is it with cardigan (89,000 yen) of this bold anchor motif?
We love horizontal stripe knit (65,000 yen) of mohair, too. Place that we finish so that we knit coarsely daringly, and translucency appears is good. Is moderate in total, and is feminine with denim roughly; will be coordinated.
Costume jewelry (23,000 yen) of star motif given glory to to window dazzles and is pretty. Though we did not pay attention to accessories with "N ° 21" very much, we reflect.
The first place that blanket-like coat (258,000 yen) of big size wanted to really take home if we could take home. By KOLOR of navy X red and good lightness and also this good form. iyaa keeps sticking. Should do what, do not want to take off.
While "N ° 21" needs long skirt of dot wearing of torso when we match with knit roughly, delusion coordinates do not stop! Sing like window-shopping, window-shopping and incantation and is considerably last-minute though self-control overcame somehow.
GINZA SIX where we head spontaneously just carelessly if we approach though it is dangerous.
For me, is trip in brain enacted place in little time? Well, how about next this time though it was Milan feeling? We are excited just to think. Therefore it is not stopped "aimlessly".
Text: Shiho Amano Photos: Michika Mochizuki Edit: Yuka Okada (edit81)
I’m a fad-follower at heart, plus I work as an editor, so when I hear about a new store, I can’t help but go see it. As an adult, my fad-following tendencies have faded somewhat, but when I heard two years ago about the opening of GINZA SIX, I of course went to check it out, even though I was only home from London temporarily.
I’m now back living in Japan. I stop in whenever something brings me to Ginza. If I have a little time between meetings, I’m there. If I need to use the powder room, I’m there. GINZA SIX is incredibly user-friendly!
MSGM opened recently on the third floor, so, today, that’s where I am.
Headed by creative director Massimo Giorgetti, MSGM debuted ten years ago. High fashion in Italy is associated with many long-standing maisons, so the brand made a striking impact when it first arrived on the scene at Milan Fashion Week. The long-awaited emergence of such a young, talented designer was greeted with much fanfare.
Just like the brand’s stores in Italy, the interior features silver and yellow throughout. On display are the punchy items Giorgetti is known for—I can’t stop looking, can’t stop browsing. You guessed it: I love window shopping.
Oh my goodness, this hoodie (51,000 yen; all prices listed before tax) is irresistible! I see laser beams shooting from the cat’s eyes! Laser beams! I love the whimsy—it’s happy and fun.
It’s not just that MSGM clothes have unique designs. When worn, they create beautiful silhouettes, a calculated effect. This trench coat with MA-1 sleeves (136,000 yen) has just the right volume. Plus, it’s brimming with personality, so it’s guaranteed to lift your style quotient.
Actually, the brand’s bags are my true target—because people aren’t likely to have one! I’m joking here, although this is an important consideration for a contrarian like me. The bags are playful, but they’re also the real deal. This bag, with the M-shaped flap (100,000 yen)—the catchy color and cable charm couldn’t be more perfect.
What’s great about the GINZA SIX store is that it carries not just women’s, but men’s and kids’ lines. A lot of the men’s clothes are effectively unisex in design, if you choose the right size, and the kids clothes make great gifts. There’s a full lineup, so you can enjoy the MSGM world end-to-end.
Time to take a breather. I head to Café Cova Milano, also on the third floor. This famous Milan café was founded in 1817, and its elegant air is straight from the homeland.
My first trip to Milan was when I was in college. I felt too intimidated at the time to go in and sit down at this café. My first overseas trip as an editor was also to Milan. My assignment was in Via Monte Napoleone, taking snapshots of fashionable Milanese, and Café Cova was where all the stylish ladies and gentlemen would go. I was so excited to step into this elegant café on the corner—looking at this old photo brings back memories.
The café is probably better known for its coffee and sweets, but someone recommended the restaurant fare to me, which is served all day, so I went right away for an early lunch. There’s a pasta menu, and there’s a sandwich menu. The most popular item on the menu is the large salad. The flavors are the same as the flagship in Milan. So is the general style—the salads are all named after famous musicians. This salad, the Vivaldi (2,200 yen), is beautifully presented. The original olive oil and balsamic vinegar dressing is highly aromatic; it makes my mouth happy.
My table with a window overlooking Azuma street is open and pleasant; I could spend hours here…if they’d let me. And you don’t have to come at lunchtime. Light meal items are served all day. As someone who operates at her own pace—que sera sera—nothing could be better. It’s such a luxury to be able to come at any time and enjoy this delicious food and great service.
After eating, I order the Café Gourmand set (2,000 yen): my favorite coffee (the café’s signature Café Viennois topped with whipped cream), a praline, pastry, and cookies included. You can choose one of the mini-pastries from the showcase. I don’t have much of a sweet tooth, so the small sizes are just right for me.
Other things on the menu look good as well, so I jot them down in my notebook. Coffee served in the café’s original cup straight from the pot (1,200 yen) is two full cups’ worth, and so completely satisfying. You can also buy assorted chocolates and the café’s balsamic vinegar, both of which would make great gifts or souvenirs. The sun is still high in the sky, so I skipped the aperitivo, but the reasonable drink combos start at 2,000 yen. Next time, I promise myself I’m coming at sundown to enjoy an aperitivo like a true Milanese!
N°21 is also on the third floor and also hails from Italy. Time for more window shopping! Designer Alessandro dell’Acqua’s forte is sensual femininity. From MSGM to N°21—quite a broad range of tastes; diversity, I’m constantly thinking, is one of the appeals of Italian brands.
Truly, dresses with delicate lace are N°21’s specialty. I really want to try one on. I do, but I don’t look good in them. But I’m always confident I’ll find something I like, no matter where I am—like this cardigan with a large anchor motif (89,000 yen).
I also love this striped mohair knit (65,000 yen). I especially like the see-through quality that emerges from the coarse knit. Even paired roughly with denim, it adds a nice touch of femininity to the look.
This costume jewelry with a star motif (23,000 yen), which was displayed in the window, is also sparkly and cute. I hadn’t looked too closely at N°21’s jewelry before, but I will now.
This big-sized, blanket-like coat (258,000 yen) is one piece I’d want to bring home with me, if I could. The navy and red high-contrast colors are great; the lightness is great; and the shape! Oh, this hurts! I don’t want to take it off.
This long, dotted skirt worn by the mannequin paired with that coarse knit—I can’t stopping dreaming when I’m at N°21. I’m window shopping. I’m window shopping. I recite this as a counterspell, and somehow overcome the temptation, but the effects, if any, are modest.
It’s dangerous the closer I get, but I still go all the way to GINZA SIX. It’s a place where I can take a long trip in my mind, even if I only have a little time. I was in the mood for Milan this time—next time, who knows? Just thinking about it is an inspiration. Wandering is something I’ll never give up.
Text: Shiho Amano Photos: Michika Mochizuki Edit: Yuka Okada (edit81)
Editor. Born in 1973. Raised in Kanagawa Prefecture. Graduated from college and joined Fujingaho (now Hearst Fujingaho Co., Ltd.). Worked in the editorial department of Vingtaine and then ELLE Japon. Moved to the U.K. in 2013 and began freelance career. Returned to Japan in 2018 and now edits primarily for women’s fashion magazines.GINZASIX_OFFICIAL Instagram