Discovering Ways to Help the Environment at GINZA SIX | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, foods…
Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.

Kyoko Hiraku

GINZA SIX EDITORS Vol.91

We did this work from the 80s that was bubble, but became considerably reliable whenever we repeated age about shopping. If "we led consumption", and one was job of editor of fashion magazine, I might have been a slightly heterogeneous person. But, because of the profession, eyes are good. This and that and principles to buy only thing which thought of elitism dekorehato than we buy, and to use for a long time. Such a thing stays at hand and becomes my wardrobe after all.

My reliable fashion style fitted in the times. As fact that fashion industry adversely affected environment for many years came to be talked about to saying this publicly. When produced clothes remain unsold, it is discarded. It is said that the quantity is equivalent to every second truckload, and quantity of CO2 appearing by destruction by fire occupies 10% of all world discharges.

Meanwhile, eyes were riveted to orchid way breaking news of Dior announced in Paris. That displayed 170 trees like forest, and set only for this 1st was project that was planted with trees whether it was several of the suburbs of Paris after show. Result that Maria gurattsuia kiuri of artistic director asked itself about with this Collection which featured the theme of garden and plant "what can you do for oneself now?" is this presentation.

It was image called thing of people of some organic intention and people of lifestyle that was Rojas to consider environment until now. That is greatly changing. We think that this project of Dior was event to symbolize that. I was impressed. We want to buy with Dior if we buy something. Such a feeling arose.

In "House of Dior Ginza" (hausuobudioruginza) of (B1F - 4F) along GINZA SIX Chuo-dori, 2020 CRYDD Collection is displayed at store now.

It is such clothes that luxury brand such as Dior gives basic clothes by all means in every season, and I am usually looking with saucer eyes. Because we can wear for a long time if we can meet as both material and sewing are of good quality that we were good for oneself.

From new item, we tried on dress (price as follows tax-excluded 580,000 yen ※ all) on navy day.

Lady-like silhouette that skirt spreads from WEST almost icon of Dior suddenly. Material is silk shantung with tension. Finest Elegance is one point that there is while being minimal design which saved decoration. We match pumps (112,000 yen) of patent leather with bag (370,000 yen) of "lady Dior" and are authentic. White bag (390,000 yen) of this side is thing of "30 Montaigne".

As it is simple, we put accessory making the most of change and can enjoy.

Headband (41,500 yen) of print which is ethnic, bag (650,000 yen) of "lady Dior" which embroidery was made on closely, rustic thong sandals (73,000 yen). Bold belt (225,000 yen) which CD logo was garnished with lets you do "Marrakech" that is all one of the inspiration sources of CRYDD Collection with *futsu.

A lot of things that fine jewelry which Victoire do kasuteranu deals with is always more wonderful.

Necklace (590,000 yen) that aspect in month and aspect of the sun became the right side and the wrong side from Collection of "Rose select" had of inspire by astrology that monsieur Dior inclined passion in this. Of course it seems to be usable for a long time.

4F is floor of lifestyle. I of tea enthusiast am always possessed by elegant tea set. "Monsieur Dior" of black & white that Christian Dior oneself designed Collection. Checkered series is CAPSEL collection of new work. It was the same as collection of women in the fall and winter, and it was done inspire by British Teddy girl of the 50s.

As for me, preference of food is traditional, too. We like traditional taste better than beautiful thing of presentation that made an elaborate plans. Often going in GINZA SIX "The Pie Hole Los Angeles" (the pie hall Los Angeles) of B2F.

Here is store specializing in pies from LA. All pies are handcrafted in secret recipe inherited for five generations in family of the founder. Celebrity of Hollywood seems to often turn up in main store in art District of LA.

Section of eat-in becomes full as soon as it is lunchtime. As for a lot of visitors of takeout. As time for meal is irregular as for me, it is often that teatime at late time substitutes for lunch in the afternoon. Standard of order apple pie "Mamoudzou apple CLAN bulldog" of royal road (480 yen). Organic coffee is selling of this shop, but will have organic hot tea as I am tea group.

Apple pie with sweetness that we did well is slightly good in time when we want to give blood sugar level. It is just right that portion is not so big. Taste that texture of CLAN bulldog which we did a lot and combination of calm filling are addicted to.

When we want to eat pie which is not sweet, we choose "shiepazupai" (420 yen). Traditional hot pie of ground beef and mashed potato. Melty potato; is gentle, and is relieved. Though it is simple, we work hard properly and are made. Small happiness in such a daily life does heart wealthily.

Finally what went "Theory" (theory) of 4F. As there is much pants-style which clothes to wear in daily are simple, and are minimal, we feel common point in way of thinking of systematic wardrobe of this brand.

Jacket (48,000 yen) and pants (28,000 yen) of "good wool" which entered shop, and considered environment in immediate place. Thing using high quality merino wool which factory with history of 100 years of Italy adopted the latest energy-saving technique and finished weaving. Color variations being equal only in this at globally popular line in Japan only in GINZA SIX.

theory that other items supply material of the world's highest mountain. Good material is very important point to wear for a long time. We tried on reversible mouton coat (320,000 yen). As it is no-collar, we can dress well to put. Expression changes really when we make person with bushy foot table.

Knit (39,000 yen) of alpaca having a long bushy foot which this was worried about. Horizontal stripes of Brown line are few color taste elsewhere.

We can do shopping relaxedly while shop being very large, and mentioning view of the world of theory.

In addition, we make use of this space and seem to hold talk event of activity "Be Heard" of theory supporting working woman. Passion reached that retail person in charge who took coverage said saying "it wants to be store which could provide anything plus α which did not just sell thing" and strongly came.

As, in going to visit shop expressly in the current times when purchase is done without overs and shorts in EC site, there is experience that it is only there possible for. When approaches of contribution to society to be possible simply because it is GINZA SIX will increase more and more from now on, like theory, we think that it is fantastic.

Text: Kyoko Hiraku Photos: Kanako Noguchi Edit: Yuka Okada

I’ve worked as an editor since the bubble era of the 1980s, but as a shopper, as the years have gone by, I’ve become quite prudent. If the job of a fashion editor is to set consumption trends, then I might be something of a maverick. Given the nature of the job, though, I do have a good eye. I don’t buy this, that, and the other thing. I’m a selective buyer. I only buy what I know is right and I wear it for a long time. Ultimately, what I buy stays with me and becomes a real part of my wardrobe.

My prudent approach is nice for the times we live in. We feel more free to speak out about the negative impact the fashion industry has had on the environment over time. Clothes that are made but don’t sell are thrown out. The volume of waste is reportedly equivalent to one truck load per second; the carbon dioxide emitted by incinerating clothing accounts for 10% of the world total.

With all that said, I was recently cheered by a runway breaking news for Dior in Paris. It detailed a brand project in which 170 trees would be deployed, like a forest, on a runway just for one day; after the show, the trees would be planted in suburban locations around Paris. Gardens and plants are the collection’s theme. The idea for this presentation arose when artistic director Maria Grazia Chiuri asked herself what she herself could do at the moment.

Until recently, there’s been a general sense that special concerns for the environment are confined to people interested in organic products or living ecologically sound lifestyles. This is changing significantly, and the Dior project is symbolic, I think, of this change. I was impressed. And now I have this budding resolve: If I’m going to buy something, let it be Dior.

House of Dior Ginza at GINZA SIX, which faces Chuo-dori avenue and takes up five floors from the first underground to the fourth, currently features the brand’s 2020 cruise collection prominently at the store front.

Luxury brands like Dior put out basics every season, something I always have my eyes on. The materials and sewing are top drawer; if I find something right for me, it’s good for the long term.

Among the new pieces is this navy day dress (580,000 yen; all prices listed before tax), which I try on.

The ladylike silhouette created by the skirt fanning out with some verve from the waist is like a Dior icon. The material is a supple silk shantung. The design is minimal, sans ornamentation, but achieves the ultimate in elegance. Add a Lady Dior bag (370,000 yen) and patent leather pumps (112,000 yen) for true authenticity. The white bag in the foreground (390,000 yen) is the brand’s 30 Montaigne.

The simplicity lets you match it with different accessories to create different looks.

Here we see an ethnic print headband (41,500 yen), a densely embroidered Lady Dior bag (650,000 yen), and rustic thong sandals (73,000 yen). And this belt with the CD logo (225,000 yen) has such a strong presence. They all call to mind Marrakesh, one of the inspirations behind the cruise collection.

Dior’s fine jewelry— always magnificent pieces—are designed by Victoire de Castellane.

This necklace with a moon on the back and sun on the front (590,000 yen) is from the Rose Select collection, inspired by astrology, one of Monsieur Dior’s passions. Of course, it’s something you could wear for many years.

The fourth floor is the lifestyle floor. I love tea, and I’m always charmed by Dior’s elegant tea sets. The black-and-white Monsieur Dior collection was designed by Christian Dior himself. The Check series is the brand’s new capsule collection. Like the fall/winter women’s collection, it’s inspired by the Teddy Girls of 1950s Britain.

My taste in food is also traditional. I’ll take traditional flavors over the elegance of an elaborate presentation. At GINZA SIX, I often go to The Pie Hole Los Angeles on the second belowground floor.

The Pie Hole is a pie specialist out of LA. All the pies here are made by hand from secret recipes passed down through the founder’s family for five generations. The flagship in Los Angeles is a known haunt of Hollywood celebrities.

The eat-in area at lunchtime fills up immediately, alongside flocks of take-out customers. I eat at irregular hours, so I often take tea at a late hour in place of lunch. My standard order is the classic apple pie—Mom’s Apple Crumble (480 yen). The shop also boasts its own organic coffee, but I’m a tea person, so I have hot organic tea.

The apple pie is plenty sweet. It’s perfect for times when you want to raise your blood sugar levels just a bit. The portions aren’t that big—they’re just right. The crisp, crumbly texture combined with the moist filling is delicious—addictive, even.

When I’m in the mood for pie that isn’t sweet, I choose the Shepherd’s Pie (420 yen), a traditional hot pie filled with ground beef and mashed potatoes. The soft, creamy potatoes warm your heart. The food is simple, but it’s made with care by hand. Small daily delights like this enrich the soul.

Lastly today, I go to Theory on the fourth floor. My everyday style is simple; I usually wear pants with minimal coordination. This brand’s systematic wardrobe shares commonalities with my own approach.

I enter the store and immediately encounter eco-friendly Good Wool jackets (48,000 yen) and pants (28,000 yen). They’re made by an Italian workshop, drawing on a hundred years of history, using high-quality merino wool woven with the latest energy-saving technologies. A popular line worldwide, this variety of colors is available only here at GINZA SIX in Japan.

Theory sources the world’s top materials for its other products, too. Quality of material is essential in determining whether something is worn for many years. I try on the reversible mouton coat (320,000 yen). There’s no collar, so it’s easy to throw it on, nonchalantly. To transform the coat, turn the furry side out.

I also like this long-haired alpaca knit (39,000 yen) and its uniquely toned brown borders.

The spacious store lets you shop at a leisurely pace while experiencing the world of Theory.

The store also uses the space to hold “Be Heard” talks on Theory’s activities, in support of working women. The sales attendant with me today conveys the brand’s passion: “We don’t just want to sell things; we want to be a store that provides something more.”

It’s possible to shop online these days to just the right amount. Why go to actual stores? It’s to experience what you can’t experience elsewhere. Like Theory, GINZA SIX as a whole makes social contributions only GINZA SIX can. I think it is wonderful to see such initiatives continue to expand.

Text：Kyoko Hiraku　Photos：Kanako Noguchi　Edit：Yuka Okada

Kyoko Hiraku

Beginning with Ryuko Tsushin in the 1980s, Kyoko Hiraku worked for 35 years as an editor for fashion magazines. As a freelance fashion editor since 1991, she’s planned, developed, and written articles and directed photo shoots for magazines like VOGUE JAPAN, Harper’s BAZAAR, FIGARO japon, SPUR, 25ans, and Richesse. In November 2019, mi-mollet (https://mi-mollet.com/subcategory/fashion), an online magazine from publisher Kodansha,began publishing her serial column on fashion industry social contributions and sustainability initiatives. Her blog, “Ultra-Personal Style of Fashion”(https://ameblo.jp/kyokohiraku), is updated daily.

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