Discovering Ways to Help the Environment at GINZA SIX | GINZA SIX

GINZA SIX EDITORS

Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.

Kyoko Hiraku

GINZA SIX EDITORS Vol.91

I have been doing this job since the bubble era, but shopping has become quite solid as I get older. If "leading consumption" was the job of the editor of the fashion magazine, I might have been a little different. But my work is very fat. Rather than buying this or this, it is a minority elite and buys only what you think is this and uses it for a long time. In the end, such a thing remains at hand and is my wardrobe.

That solid fashion style has fitted the times. It is because the fact that the fashion industry has had an adverse effect on the environment for many years has been publicly spoken. The produced clothes are discarded when they are unsold. It is said that the amount is equivalent to one truck per second, and the amount of CO2 emitted by incineration accounts for 10% of the world's total emissions.

Meanwhile, my eyes were nailed to Dior's Lanway Bulletin announced in Paris. It was a project in which 170 trees were lined up like a forest, and this one-day set was planted in several places on the outskirts of Paris after the show. In this collection on the theme of gardens and plants, artistic director Maria Gratzia Kiuri asked himself, "What can I do now?"

Environmental considerations have been the image of some organic-oriented people and those with a Rohas lifestyle. That is changing dramatically. I think Dior's project was a symbol of that. I was moved. If you buy something, I want to buy it in Dior. That feeling grew.

The “House of Dior Ginza” along GINZA SIX Chuo-dori (B1F-4F) has a 2020 cruise collection at the store.

The luxury brand, like Dior, always wears basic clothes every season, and I usually look for something like a plate. Both the material and the sewing are high quality, so if you meet the one that suits you, you can wear it for a long time.

From the new work, I tried on a navy day dress (580,000 yen * All prices excluding tax).

This item can be said to be an icon of dior and has a feminine silhouette with a skirt spreading from the waist. The material is a stretchy silk champagne. The minimal design is decorated, but it has the finest elegance. Combine the "Lady Dior" bag (370,000 yen) and the patent leather pumps (112,000 yen) to make it authentic. The white bag (390,000 yen) in front is from "30 Montene".

Because of its simple design, you can enjoy using small items for a change.

An ethnic print headband (41,500 yen), a bag (650,000 yen) of "Lady Dior" embroidered tightly, and a lastic tong sandal (73,000 yen). The belt (225,000 yen) with the CD logo is also reminiscent of "Marakesh", one of the inspiration sources of the cruise collection.

In addition, Victorir de Castellane's fine jewelry always has a lot of wonderful things.

This is a necklace (590,000 yen) in which the surface of the moon and the surface of the sun are in front of the collection of "Rose Select" inspired by Mush Dior's passionate biography. Of course you can use it for a long time.

The fourth floor is a lifestyle floor. I like tea, and I'm always fascinated by elegant tea sets. The Black & White "Mush Dior" collection designed by Christian Dior itself. The check series is a new capsule collection. The same as the Wymen's collection in the fall and winter, inspired by a British tedy girl in the 1950s.

I also have a traditional taste of food. I like traditional tastes more than beautiful ones with elaborate presentations. GINZA SIX often goes to "The Pie Hole Los Angels" on the B2F.

This is a pie specialty store from LA. All pie is handmade with secret recipes passed down to the founder's family for five generations. Hollywood celebrities often appear at the head office in LA's art directory.

The eat-in corner fills up as soon as lunch time comes. There are many take-out customers. I often have irregular meal times, so late afternoon teatime can be a substitute for lunch. The standard order is the royal road apple pie "Mams Apple Crank" (480 yen). Organic coffee is also sold at this store, but since I am a tea class, I will have organic hot tea.

The firm sweet apple pie is perfect when you want to raise your blood sugar. It is just right that the lotion is not so big. The rough crunchy texture and the moist fining combination make you sick.

If you want to eat non-sweet pie, choose "Shepper's pie" (420 yen). Traditional hot pie made of beef and mashed potatoes. Potatoes are thick and gentle. Although it is simple, it is made with proper hands. Small happiness in this kind of everyday life enriches mind.

Finally, on the 4th floor, "Theory". The daily clothes have a lot of simple and minimal pants styles, so I feel the same thing in this brand's festive wardrobe.

Immediately after entering the store, an environmentally friendly "good wool" jacket (48,000 yen) and pants (28,000 yen). An Italian factory with a 100-year history uses high-quality merino wool woven using the latest energy-saving technology. Only GINZA SIX is the world's most popular line.

The other items are the world's highest quality material. The material is very important to wear for a long time. I tried on a reversible mouton coat (320,000 yen). With no collar, you can wear it as if you were wearing it. If you look at a person with a fur foot, the expression will change completely.

A long-haired alpaca knit (39,000 yen). The brown stripes are unique in color.

The shop is very large, and you can relax and shop while touching the world view of Cerry.

In addition, taking advantage of this space, they are holding talks and events on the beauty activity "Be Heard" to support working women. The tailor in charge of the interview said, "I want to be a store that can provide something plus alpha, not just selling things."

In this era when shopping on the EC site can be done without excess or deficiency, visiting shops is because there is an experience that can only be done there. I think it would be wonderful if the number of social contribution initiatives that can only be achieved by GINZA SIX, such as Celley, will continue to increase.

Text: Kyoko Hiraku Photos: Kanako Noguchi Edit: Yuka Okada

I’ve worked as an editor since the bubble era of the 1980s, but as a shopper, as the years have gone by, I’ve become quite prudent. If the job of a fashion editor is to set consumption trends, then I might be something of a maverick. Given the nature of the job, though, I do have a good eye. I don’t buy this, that, and the other thing. I’m a selective buyer. I only buy what I know is right and I wear it for a long time. Ultimately, what I buy stays with me and becomes a real part of my wardrobe.

My prudent approach is nice for the times we live in. We feel more free to speak out about the negative impact the fashion industry has had on the environment over time. Clothes that are made but don’t sell are thrown out. The volume of waste is reportedly equivalent to one truck load per second; the carbon dioxide emitted by incinerating clothing accounts for 10% of the world total.

With all that said, I was recently cheered by a runway breaking news for Dior in Paris. It detailed a brand project in which 170 trees would be deployed, like a forest, on a runway just for one day; after the show, the trees would be planted in suburban locations around Paris. Gardens and plants are the collection’s theme. The idea for this presentation arose when artistic director Maria Grazia Chiuri asked herself what she herself could do at the moment.

Until recently, there’s been a general sense that special concerns for the environment are confined to people interested in organic products or living ecologically sound lifestyles. This is changing significantly, and the Dior project is symbolic, I think, of this change. I was impressed. And now I have this budding resolve: If I’m going to buy something, let it be Dior.

House of Dior Ginza at GINZA SIX, which faces Chuo-dori avenue and takes up five floors from the first underground to the fourth, currently features the brand’s 2020 cruise collection prominently at the store front.

Luxury brands like Dior put out basics every season, something I always have my eyes on. The materials and sewing are top drawer; if I find something right for me, it’s good for the long term.

Among the new pieces is this navy day dress (580,000 yen; all prices listed before tax), which I try on.

The ladylike silhouette created by the skirt fanning out with some verve from the waist is like a Dior icon. The material is a supple silk shantung. The design is minimal, sans ornamentation, but achieves the ultimate in elegance. Add a Lady Dior bag (370,000 yen) and patent leather pumps (112,000 yen) for true authenticity. The white bag in the foreground (390,000 yen) is the brand’s 30 Montaigne.

The simplicity lets you match it with different accessories to create different looks.

Here we see an ethnic print headband (41,500 yen), a densely embroidered Lady Dior bag (650,000 yen), and rustic thong sandals (73,000 yen). And this belt with the CD logo (225,000 yen) has such a strong presence. They all call to mind Marrakesh, one of the inspirations behind the cruise collection.

Dior’s fine jewelry— always magnificent pieces—are designed by Victoire de Castellane.

This necklace with a moon on the back and sun on the front (590,000 yen) is from the Rose Select collection, inspired by astrology, one of Monsieur Dior’s passions. Of course, it’s something you could wear for many years.

The fourth floor is the lifestyle floor. I love tea, and I’m always charmed by Dior’s elegant tea sets. The black-and-white Monsieur Dior collection was designed by Christian Dior himself. The Check series is the brand’s new capsule collection. Like the fall/winter women’s collection, it’s inspired by the Teddy Girls of 1950s Britain.

My taste in food is also traditional. I’ll take traditional flavors over the elegance of an elaborate presentation. At GINZA SIX, I often go to The Pie Hole Los Angeles on the second belowground floor.

The Pie Hole is a pie specialist out of LA. All the pies here are made by hand from secret recipes passed down through the founder’s family for five generations. The flagship in Los Angeles is a known haunt of Hollywood celebrities.

The eat-in area at lunchtime fills up immediately, alongside flocks of take-out customers. I eat at irregular hours, so I often take tea at a late hour in place of lunch. My standard order is the classic apple pie—Mom’s Apple Crumble (480 yen). The shop also boasts its own organic coffee, but I’m a tea person, so I have hot organic tea.

The apple pie is plenty sweet. It’s perfect for times when you want to raise your blood sugar levels just a bit. The portions aren’t that big—they’re just right. The crisp, crumbly texture combined with the moist filling is delicious—addictive, even.

When I’m in the mood for pie that isn’t sweet, I choose the Shepherd’s Pie (420 yen), a traditional hot pie filled with ground beef and mashed potatoes. The soft, creamy potatoes warm your heart. The food is simple, but it’s made with care by hand. Small daily delights like this enrich the soul.

Lastly today, I go to Theory on the fourth floor. My everyday style is simple; I usually wear pants with minimal coordination. This brand’s systematic wardrobe shares commonalities with my own approach.

I enter the store and immediately encounter eco-friendly Good Wool jackets (48,000 yen) and pants (28,000 yen). They’re made by an Italian workshop, drawing on a hundred years of history, using high-quality merino wool woven with the latest energy-saving technologies. A popular line worldwide, this variety of colors is available only here at GINZA SIX in Japan.

Theory sources the world’s top materials for its other products, too. Quality of material is essential in determining whether something is worn for many years. I try on the reversible mouton coat (320,000 yen). There’s no collar, so it’s easy to throw it on, nonchalantly. To transform the coat, turn the furry side out.

I also like this long-haired alpaca knit (39,000 yen) and its uniquely toned brown borders.

The spacious store lets you shop at a leisurely pace while experiencing the world of Theory.

The store also uses the space to hold “Be Heard” talks on Theory’s activities, in support of working women. The sales attendant with me today conveys the brand’s passion: “We don’t just want to sell things; we want to be a store that provides something more.”

It’s possible to shop online these days to just the right amount. Why go to actual stores? It’s to experience what you can’t experience elsewhere. Like Theory, GINZA SIX as a whole makes social contributions only GINZA SIX can. I think it is wonderful to see such initiatives continue to expand.

Text：Kyoko Hiraku　Photos：Kanako Noguchi　Edit：Yuka Okada