GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
My Regular Real GINZA SIX Walking Course (Eliciting Swoons) My Regular Real GINZA SIX Walking Course (Eliciting Swoons)
GINZA SIX EDITORS Vol.93
I happened to be born in the family of Taylor, which lasts three generations in Tokyo.…I had many opportunities in the Ginza area to have my father bring me since I was a child. After driving around the wholesale district where the fabric shop and the attached button shop are located, they finally stop at Ginza where the clothes shop was. That was my father's usual work course.
By the time I was 20 years old, I made a navy suit saying, "I'm an adult, so it's better to have a good suit!" "I'm an adult, so I should know such a place!", And I wore a suit and took me to a high-end club in Ginza. I think it was after the bubble, but there are only women who have beautiful makeup and a good scent that they have never seen before.……I'm sorry. I remember thinking, "It's good-a beautiful One-san" (laughs).
It was around the age of 26 that the city of Ginza became familiar. I became an editor and left the publisher, and after a while I became an editorial member of the popular magazine "LEON". There was an editorial department around Ginza 1-chome and Kyobashi, and at that time I went there almost every day, so I was quite familiar with Ginza.
For me, GINZA SIX is my favorite place in Ginza with various memories. The reason is that we have our favorite shops. So, I will introduce you to the abortion walk course that I always go to.
First, enter the entrance and go to "DSQUARED2" on the 3rd floor. From there, go to see "Neil Barrett" diagonally to the left, go up to 5F by escalator, and go to "Gente di Mare". In addition, after eating rice at Ginza Daikodo on the 6th floor, go to Ginza Tsutaya Shoten.
Everywhere is a brand and a favorite store that is indispensable for creating my style = "dried ground type".
So, the first thing that went out on this day was "Death Queade", which has many catch items participating in the Milan collection.
Among them, my favorite is denim.
It is a type called "TIDY BIKER", with a deep crotch and tapered from the thigh to the hem. Death Queade is the first brand that has established a long balance in which the legs are shortened by wearing waist and the abdominal streak is addicted. Immediately on this day, we tried on a Thai divider (60,000 yen * + tax Prefecture's autumn and winter model.
In my case, the ideal is to reduce waste as much as possible, use no colors or patterns, adapt to the scenery, and maximize the appeal of the disguised people. Recently, I wanted to renew another black denim, so this time it has become a shopping mode.
Death-Queered denim has a sexy point on the position of such a tag next to the zipper (laughs). I am 46 years old now. I've been there since I was 23 years old, so I've been watching the Milan collection for 23 years.…I'm sorry. Most of the men's models in the swimsuits that appear in the Death Queerd show have their muscles broken into the bach. This is very cool. It's sexy and healthy.
By the way, Milan's Death Queered headquarters has a membership gym and a spa, and on the top floor is "Ceresio 7", a chef at the Bulgari Hotel, Elio Cilloni. There is an Italian restaurant that I love. There is also a pool, so it is a hangout for Milan's stylish industry in summer. The space design is designed by Death Queade's designers, twin Dean and Dan, and their collections, Baskia and Jean Cott, are also a must-see. It is a place that embodies the brand's attitude of "Eat delicious food, train, and enjoy fashion", so if you have the opportunity, please come and visit us.
We recommend a suit as well as denim. Stretching is effective, and the lines on the shoulders are very beautiful. I tried on this day with a single button jacket set up a tight suit (158,000 yen).
The suit was named "TOKYO" because it was created by imitating Japanese who came to Pitty wearing a short jacket, and the other city of the world is Des Queed's suit. The name is crowned.
"Be sure to show your upper body tightly, and wear your lower body in your waist." So, next time, go to the "Niel Barret" shop.
What I strongly recommend with this brand is the ultimate travel suit! It is a setup that can be purchased separately from the top and bottom, but the material called Techno Stretch is difficult to wrinkle, it is easy to wear because it is stretchy, the fabric is solid and the restoration power is high, so the wreath is clean And it is difficult for the knees to come off.
Designer Neil Barret had a reputation for making suits since he was once a director of Pladavomo. Even after launching my own brand as a Nielbaret, he designed such a modern suit (139,000 yen for jackets and 65,000 yen for pants) that I envision, and I can no longer let go. This set-up is the only item that you can wear in seven different colors.
By the way, I recently bought these sweat pants (76,000 yen). For me who travels abroad for a total of about two months a year, sweat pants with high resilience and hard to get out of the knees are very useful for in-flight use.
Next, go to Jen Teddy Marre. The Select Shops is a theme of a clothes shop on the seaside of Italy, but there are almost no other shops that are solidified with European brands alone, and you can meet what men like or do not know anytime, so it is very favorite It is a shop.
For example, a navy coat (79,000 yen) of the outer brand "HEVO", which was born in 2010 in Puria, Italy. In recent years, I think the court's taste has changed dramatically, but women's trends such as the big silhouette, the rounded A line, and the raglan sleeves drop shoulder have spread to men, and this was the pioneer of this brand.
It is mainly made of high-quality wool and has a belt on the waist, but it looks a bit like an overseas military suit, or it looks like a cute Ojisan when worn (laughs). By the way, when I put a separate order on the web magazine "FORZA STYLE" where I am the editor-in-chief, it sold out immediately.
In his recently published book, “The Ultimate Brand 100 + 5 Loved by Yoshimasa Hiba,” I have introduced all kinds of Evo's coats, Des Queered denims and Neilbaret suits. I hope that you will be able to know the high quality of various brands that make your style and model through this book.
In addition, we also recommend the “DUNO”, an outer brand specializing in Downware, which was born in 2010 in Enpori, Florence. It uses high-quality materials and advanced technology, and uses traditional Italian Tayling technology, so it is good to fit comfortably even in urban scenes. Double pack is used to prevent feathers from being removed, so you can use it for a long time without losing weight. It is a recommended point that you know when you want to make a new down jacket, and it looks like a small face when you wear it (laughs). This is a model called "GEYSER" (79,000 yen).
It's possible to shoulder like this.
Also, the perfume of "CARTHUSIA", which was born at a monastery on Kapri Island, is a gem known to those who buy it every time they go to Kapri. I particularly like "Medicaneo" (50ml 12,000 yen), where fresh green tea scents can be bounced on freshly picked lemon leaves.
By the way, Kapuri Island is a specialty of lemon, has plenty of lemon on the carpaccio, and has a lot of lemon cello. And for me, it's important to see if the food, whether it's expensive or cheap, is so delicious that I can't. In the GINZA SIX walk, I would like to ask for Unashige or Oyakodon at "Ginza Daikodo" and prepare for the subsequent hard work. For Oyakodon, I eat it at such a frequency as "the taste is a bit dark today" (laughs).
On this day, we ordered eel weight (4,000 yen). The compatibility between domestic eel and sauce using Kyushu red sake is outstanding.
If you are looking for a special seat, the window facing the terrace where you can see Ginza's Chuo-dori from above is recommended because the natural light is pleasant in the daytime.
At the end of the walk, go to Ginza Tsutaya Bookstore, right next to Ginza Daikodo. From art books to fashion photos, if there are many things that can be helpful for work or things that are likely to be useful as interiors, buy about 10 books and send them to your home.
On this day, I was worried about the photo book of Bruce Weber, a fan, and was picking it up.…I'm sorry.
Looking at my situation, Mr. Bunba of the photo concierge, who knows the treasure photo book stocked at Ginza Tsutaya Shoten and is also in charge of those buyings, recommends two special books of Blues Weber He gave me
One is a photo book of 1991, which was created for an exhibition at Loss Fay / Klein Ballery and Carco Exposure Ballery in Tokyo at the time of 1991, and the text is an American novel who died in 1997 in the 20th century "BRUCE WEBER" (12,000 yen) written by William Balows. The other book is the 1984 Los Angeles Olympics special feature of Andy Warhol's Interview magazine launched by Andy Warhol, 1983 Jan/Feb United States Olympics Special (29,000 yen). Bruce Weber is taking down the physical beauty of American athletes. From the cover, I feel like I'm getting tired. Of course I bought it!
As mentioned above, I went around the usual shop where GINZA SIX made a "dried area type", but now my style has been decided, but until I reach it, I bought various things and made many mistakes I have done.
But I think that all the styles can make both men and women shine.
GINZA SIX, which has only high quality items, is a place where you can take a good walk that nurtures a solid eye to choose them.
Text: Yoshimasa Hoshiba Photos: Yuichi Sugita Edit: Yuka Okada (edit81)
I was born into a family of tailors in Tokyo, three generations. From the time I was a young child, I had lots of opportunities to accompany my father to Ginza. We would go around by car to the wholesaler district to the fabric shop and button dealer, and then lastly to Ginza to the clothing store. This was the route my father always took for his job.
Around the time I turned 20, my father said, “You’re just about a grown man now, so you need a good suit!” With that, he made me one of navy blue. He added: “As an adult, you need to know about places like this,” and had me put on the suit he made and took me to one of Ginza’s exclusive clubs. It was after the economic bubble had burst in the early 90s, but the club was full of beautiful women in beautiful makeup and alluring perfume, the kind of women you don’t see every day. I remember concluding beautiful women are a very good thing!
Ginza became something more immediate when I was around 26. I’d worked as an editor at a number of publishers and after a while, I started working in the editorial department of LEON, the popular men’s magazine. The department was located near Ginza 1-chome, Kyobashi. I was there pretty much every day, so I became fairly familiar with the district.
Among all the places in Ginza where I have memories aplenty, one of my favorites is GINZA SIX. It’s simply because my favorite stores are there. Today I’ll briefly introduce you to the walking course I always take, one that always elicits sighs of delight, if not fainting spells.
I go first to DSQUARED2 on the third floor. From there I go see Neil Barrett, located across and to the left of DSQUARED2. Next is Gente di Mare, up the elevator on the fifth floor. I eat at Ginza Grand Premium Food Hall on the sixth floor, and afterwards make my way to Ginza Tsutaya Books.
I love each of these places, and each is indispensable in creating my trademark Hoshiba style.
Today, I venture first to DSQUARED2, which participates in Milan Fashion Week and carries a host of catchy items.
I love the denim in particular.
The type called Tidy Biker creates a tapered silhouette from thighs to hem. They’re high-rise but made to be worn low on the waist. DSQUARED2 designs are worn this way; they make your legs look short, which is offset by creating a long-looking torso that may happen to accentuate your obliques, a look the brand pioneered. Today I try on the Tidy Biker model for fall/winter 2019 (60,000 yen; all prices listed before tax).
In my case, my ideal style eliminates frills, doesn’t rely on a color or pattern, blends into its surroundings, and brings out the qualities of the individual wearing it. Of my close to 40 pairs of denim, most are black. Lately I’ve considered buying another pair of black denim, so, today, I’m entirely in full-on shopping mode.
DSQUARED2 denim puts the tag next to the zipper, a rather sexy position. I’m currently 46 years old. I’ve shopped at the store since I was 23, and I’ve seen the brand at Milan Fashion Week for the past 23 years as well. Most of the male swimwear models in the DSQUARED2 show have really lean, taut midriffs. They look really cool; super-sexy and very healthy.
In passing, the DSQUARED2 head office in Milan has a members-only gym and spa, as well as Ceresio 7, an Italian restaurant on the top floor I love, where Elio Sironi, formerly of Bulgari Hotel, flashes his skills. There’s a pool there, too. In the summer, it’s a gathering place for the city’s fashionable movers and shakers. The interior space was designed by twins Dean and Dan Caten, DSQUARED2’s designers. The Basquiat and Cocteau artwork in their personal collection are must-sees. It’s a place that embodies the brand’s ethos of eating good food, training the body, and enjoying fashion. You’re encouraged to visit, if you ever have the opportunity.
DSQUARED2’s denim is great, of course, but I can also recommend the suits. They stretch, and the shoulder line is really beautiful. Today I tried on a suit setup with a tight, one-button jacket (158,000 yen).
The suit is called “TOKYO,” because it is inspired by the impressions left by Japanese visitors wearing a short-hemmed jacket at Pitti Immagine. The other suits in DSQUARED2’s line are also named after world cities.
The upper body is contoured precisely, while the lower body is low-fitting and loose. This is the DSQUARED2 look. Next up is Neil Barrett.
I strongly recommend this brand for the ultimate travel suit. It’s a setup that lets you buy the jacket and slacks separately, and the elastic Techno Stretch fabric resists wrinkling. It’s easy to wear. The fabric is strong and retains its shape well, which means it can be creased beautifully and resists stretching out at the knees.
Since his time as director at Prada Uomo, designer Neil Barrett has had a strong reputation as a suit maker. After launching his eponymous brand, he’s continued to design suits like this, which I picture as modern (jacket 139,000 yen; slacks 65,000 yen). I can’t let them go: I have around seven of this type alone in different colors.
On a rather different note, I recently bought these sweatpants (76,000 yen). I’m on trips overseas around two months every year, and these sweats recover their shape well and resist stretching out at the knees too; they’re invaluable on flights.
Next up is Gente di Mare, a mixed-label brand with an ‘Italian coastal boutique’ theme. It’s one of the few shops dedicated solely to European brands. Every time I go I find things men really like and things I didn’t know about at all, so I’m very much a fan of the shop.
For example, this navy blue coat (79,000 yen) is from the outerwear brand HEVO, which was established in 2010 in Puglia, Italy. Coat styles have changed a great deal in the past few years, but this brand was ahead of the game in incorporating women’s trends into men’s fashion: big silhouettes, rounded A-lines, and the drop shoulders of raglan sleeves.
It’s made primarily of high-end wool and features a belt at the waist; it feels a bit like a foreign military uniform. I put it on, and it gave me the look of a cool middle-aged dude, no? FORZA STYLE, the online magazine I’m editor in chief of, put in a special order for the coat, and it sold out almost immediately.
The Ultimate 100+5 Brands Loved by Yoshimasa Hoshiba, my recent book, introduces all of these—the HEVO coat, denim from DSQUARED2, and Neil Barrett suits. If you get the chance, the book goes into some detail about quality products from various brands you can use to create your style and silhouette.
At Gente di Mare, I also recommend DUNO, an outerwear brand that specializes in down launched in Empoli, Florence in 2010. Integrating high quality materials, cutting edge technologies, and traditional Italian tailoring techniques, the coats fit naturally into any urban setting. The coats use double packing to keep the down feathers from coming out. They should retain their insulation for a long, long time. I learned of this brand when I was looking for a new style of down jacket. When I tried it on, it made my head appear smaller, which is one of the reasons I recommend it. It’s the GEYSER (79,000 yen).
You can hang it off your shoulder like this as well.
Carthusia fragrance, which comes from a monastery on the island of Capri, is a treasure known only to very few, and is something you should never forget to buy when visiting the island. Invigorating, fresh-picked lemon leaf mingles with the aroma of fresh green tea to produce the fragrance Mediterraneo (50 ml, 12,000 yen), the one I especially like.
Incidentally, Capri is famous for its lemons. Even the carpaccio is doused with lemon, and the limoncello is so, so good. It’ll leave you swooning. When it comes to food, cheap or expensive matters less than whether it’s so delicious you feel faint. On my walks at GINZA SIX, I usually go to Ginza Grand Premium Food Hall, order broiled eel in a box or chicken-and-egg rice bowl, and fortify myself for a stretch of hard work. With the chicken-and-egg rice bowl, I’ll think, “It tastes a bit rich today” or some such thing—that’s how often I have it.
Today, I order the broiled eel in a box (4,000 yen). The domestic eel and sauce with Kyushu red sake go together perfectly.
If you’re looking for a great place to sit, I recommend the area near the windows facing the terrace. Here you can look down on Chuo-dori. The natural sunlight in the afternoon feels great.
My last stop on my walk is Ginza Tsutaya Books, right next to the food hall. From art books to fashion photo collections, I’ll sometimes buy as many as 10 volumes, including books for work and books that could serve as interior décor, and have them shipped to my house.
Today, I pick out a photo collection from a photographer I really like, Bruce Weber.
Seeing me, the photography concierge Fumiaki Bamba, who knows everything about the treasured photo collections in stock at Ginza Tsutaya Books and is also a buyer, recommends two special Bruce Weber titles.
The first is a photo collection from 1991 made for exhibitions that year at the Fahey/Klein Gallery in Los Angeles and the Parco Exposure Gallery in Tokyo, with text by William S. Burroughs, a major American author who died in 1997. It’s titled Bruce Weber (12,000 yen). The other is the inaugural issue of a magazine produced by Andy Warhol for the 1984 Los Angeles Olympics, Andy Warhol’s Interview Magazine 1983 Jan/Feb United States Olympic Special (29,000 yen). It features Bruce Weber photographs of the physical beauty of U.S. Olympic athletes. Judging by the cover, it looks arresting, totally wild. Of course I buy it.
This completes my tour of several places at GINZA SIX that help create my signature Hoshiba style. While my basic style is set at this point, getting here was no easy task. Along the way I have bought a lot and made many mistakes.
But once your style is in place, whether you’re a man or woman, you can make yourself shine.
GINZA SIX is full of high-quality products. It’s a good place for a good walk to develop a fine eye for what’s right for you. I encourage everyone to go and find the things that make you swoon.
Text：Yoshimasa Hoshiba Photos：Yuichi Sugita Edit：Yuka Okada（edit81）
Born in 1973. Fashion director. Editor in chief of FORZA STYLE (Kodansha). After editing a number of men’s magazines, including MAI, mono magazine, and Esquire JAPAN, was involved in launching the inaugural issues of LEON and OCEANS and kicking-off the “slightly errant middle-aged guy” boom. Established Style Clinic Co., Ltd. in 2012. Served as editor in chief of Sette Mari, a magazine for men and women who love cruising and is currently involved in a wide range of genre-transcending roles, including Tokyo FM radio personality, television fashion consultant, panel session speaker, and more. Works as an instructor on the popular YouTube channel B.R. CHANNEL Fashion College; also active in brand production. Author of numerous books. (Instagram @yoshimasa_hoshiba)GINZASIX_OFFICIAL Instagram