My Regular Real GINZA SIX Walking Course (Eliciting Swoons) | GINZA SIX

GINZA SIX EDITORS

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Unique editors who are familiar with each genre GINZA SIX aimlessly
We spell way of enjoying that we found on foot.

Yoshimasa Hoshiba

GINZA SIX EDITORS Vol.93

We have been born in family of tailor which lasted three generations in Tokyo by chance…There were many opportunities to have father bring since childhood in, something and Ginza neighborhood. After having gone around wholesale dealer street with clothier, attached button person by car, tailor stops at Ginza that there was last. That was course of usual job of father.

When I became 20 years old, we said, "the first place should have good suit because he/she came of age!" and sewed navy suit. We said, "you should know such a place because you became adult!" and had you take to high-quality club of Ginza in the suit. Only in women whom good flavor that made up does beautifully who thought that it might be said after the bubble, but have not usually seen……. We remember that we thought of "iinaa - beautiful onee" (laugh).

The town of Ginza having come to be felt close at the age of 26 years old. After becoming editor, and having been deep-point at publishing company, it is about time when we became subeditor of popular magazine "LEON" in a few minutes. There was editorial department around 1, Ginza, Kyobashi and considerably came to know more about Ginza as we went almost every day at that time.

For such me, favorite place is GINZA SIX in Ginza with various memories. Reason is because favorite shop is prepared. We introduce fainting walk course that by saying this, I always go for an instant.

At first, enter at entrance; and to "DSQUARED2" (DSQUARED2) of 3F. Go to see "Neil Barrett" (NEIL BARRETT) of the left slant facing from there, to "Gente di Mare" (Gen Teddy MARE) upbound with escalator in 5F. To "Ginza TSUTAYA BOOKS" after we eat rice in "Ginza dining hall" of more 6F.

It is shop which it is indispensable brand to make my style = "dried place model" everywhere and loves.

"DSQUARED2" that there are many items that by saying this, it is catchy participating in Milan collection that flocked first on that day.

My favorite is denim above all.

By type called "TIDY BIKER" (Thai Dibai car), rise is deep and is model that we run to hem from thigh, and it was thought in koshi* kio premise with thing of tapered silhouette doing. We wear and waist makes foot look short, and, as for DSQUARED2, are the first brand which established api reteshimau long torso Balance with stomach bias sinew quickly if things go well. We tried on Thai Dibai car (all 60,000 yen ※ lower than + tax price) of model in winter promptly in the autumn of 2019 on that day.

As for the denim which has nearly 40 as is familiar with scenery without omitting waste in the case of me as much as possible, and using color and print, and charm of dressed people idealizes style drawn to the maximum most of the black. It has completely become shopping mode this time recently partly because we wanted to have another black denim made newly.

Point (laugh) sexy in the position of such a tag that denim of DSQUARED2 is adjacent to zipper. I am 46 years old now. As we go since the age of 23 years old, we see Milan collection for another 23 years…. In the men's models in swimming wear coming out to show of DSQUARED2, all muscle is almost invariably broken in bakkibaki. This is very cool. It is sexy and is healthy.

By the way, spa is established together with membership system gym in the head office of DSQUARED2 of Milan, and there is Italian restaurant which I whom Aerio shironi which is chef who was at Bvlgari Hotel called "Ceresio 7" (chierejiosette) in the top floor shows its skill to love. As there is pool, it is in gathering place of the stylish industry people of Milan for close season. Twin Dean and Dan who are designer of DSQUARED2 deal with space design, and picture of Basquiat and Jean Cocteau who are collection of them is must-see. If there is opportunity as it is embodying place, please perform posture of brand, "we eat delicious thing and forge and will enjoy fashion" by all means, too.

Of course, as for DSQUARED2, denim is recommended to suit. Stretch works, and line of shoulder is very beautiful. Set up (158,000 yen) of suit that jacket of one button is tight in what tried on on that day.

Because we imitate Japanese coming over to Pitti in jacket of short length and were brought, this suit is accompanied by the name called "TOKYO", and, besides, the name of world city is named to suit of DSQUARED2.

It is style of DSQUARED2 that "the upper body shows tight, and we wear, and waist is sloppy about lower part of the body". In thing called this next time to shop of "NEIL BARRETT."

It is travel suit of the ultimate that I want to strongly recommend with this brand! Upper bottoms are separate, and it is set up which we can buy, but material called techno stretch is hard to get wrinkled, and we wear because it is elastic, and it is comfortable, and cloth is reliable, and crease enters neatly as power of restitution is high, and knee is hard to fall out, too.

NEIL BARRETT of designer had a good reputation for the making of suit since it was director of puradauomo once. After having launched own brand as NEIL BARRETT, he/she designs such a modern suit (jacket 139,000 yen, pants 65,000 yen) which I imagine and cannot part anymore. Only with this set up, we use the seventh place habitually in different colors.

By the way, we purchase these sweatpants (76,000 yen) just recently. Power of restitution is high, and, for me who go for overseas visit for total around two months in the year, sweatpants which are hard to fall out are useful for knee in plane private business very much.

Successively to "Gen Teddy MARE." It is select Shops which featured the theme of tailor in the seaside of Italy, but is at all shop to like as we can meet there being hardly no shop hardening only with European brand elsewhere and thing which man likes even if we come when and thing not to know.

Navy coat (79,000 yen) of outer brand "HEVO" (Ivo) which was, for example, born in Puglia in Italy in 2010. It thinks that flavor of coat strongly changed for these past several years, but big silhouette and round A-line, trend of woman such as dropped shoulder sleeve of raglan sleeve are men's and spread, and it is this brand that it was the pioneer.

We use good-quality wool, and WEST part has belt, but it is said that it is slightly overseas military uniform-like, or it is said that it is seen to pretty man when we wear mainly (laugh) or. By the way, it was sold out immediately when we hung comment in WEB magazine "FORZA STYLE" where I acted as chief editor.

In "ultimate brand 100+5 which dried place justice Miyabi loves" of book which we published, we are happy including coat of this Ivo recently even if we put this book through denim of DSQUARED2 if there are any opportunities as suit of NEIL BARRETT introduces without exception if you can know high quality thing of various brands making style and model of.

With Gen Teddy MARE, outer brand "DUNO" (duno) where is specialized in down wear that was born elsewhere in Empoli of Florence in 2010 is recommendation. As we make full use of good-quality material and advanced technology and use traditional Italian teiraringu technology, even the urban scene should fit without sense of incongruity. As we use double pack to prevent fallen hair of feather, we can use habitually for a long time without getting thinner. It is recommended points that are seen to small face when we wear with brand which we knew when we think that we want to have down jacket made newly (laugh). This is model of "GEYSER" (gaiza) (79,000 yen).

Shoulder cliff is made in this way, too.

And whenever go to Capri, buy perfume of "CARTHUSIA" (CARTHUSIA) which was born at monastery of Capri Isles; is special dish to the people in the know. We like "mediraneo" where flavor of fresh green tea splits open to refreshing lemon Leef having just finished picking up (50 ml of 12,000 yen) in particular.

By the way, lemon is specialty, and Capri Isles fully puts lemon on carpaccio, and remonchierro is substantial badly, too and can faint by all means if we go! And it is important even if food is cheap for me even if it is high whether it is delicious so as to be able to faint. By walk of GINZA SIX, generally ask for unaju or oyakodon in "Ginza dining hall", and is stomach goshiraeoshimasu for the next hard work. When we reach oyakodon, it is or "taste is slightly rather deep today" or, in brief, eats at frequency like it (laugh).

We order unaju (4,000 yen) on that day. Affinity with sauce using domestic eel and Kyushu reddish sweet sake is outstanding.

Natural light is comfortable if we look for box if window facing the terrace which can look at Chuo-dori of Ginza from the top is noon and is recommended.

And the end of the walk from Ginza dining hall to immediate horizontal "Ginza TSUTAYA BOOKS." When there is many, from art book to fashion photograph, we buy things which seem to be managed as thing and interior that seem to be useful for work at a time around ten and have home send.

We are worried about collection of photographs of Bruce Weber who is fan on that day and were taking in hand….

On seeing state of such me, we knew everything about collection of treasure photographs stocked by Ginza TSUTAYA BOOKS, and Banba sentence of photograph concierge to be in charge of those by INGNI recommended special two books of Bruce Weber.

"BRUCE WEBER" where nobody William barouzu of American novelist representing the 20th century passed away what in 1997 is writing text with collection of photographs in 1991 when one book was produced for exhibition in Fahey/Klein Gallery of loss and Parco Exposure Gallery of Tokyo at the time of 1991 (12,000 yen). 1984 Los Angeles Olympics feature "Andy Warhol's Interview magazine 1983 Jan/Feb United States Olympic Special" of magazine which Andy Warhol launched as for another one (29,000 yen). Bruce Weber takes physical beauty of athletes of American representative and takes down. Judging from cover, we strongly already come and seem to be dangerous. Of course we bought!

Then, we went round usual shops which created "dried place model" in GINZA SIX, but failed in lot when we bought various thing until it arrived there at although just own style was decided.

But as style is decided all, man thinks that woman can brighten oneself, too.

As we think that GINZA SIX where only high quality thing is even on is place that can take a walk of appearance to feed reliable eyes to choose them, and to pull, performs by all means, and how about fainting?

Text: Yoshimasa Hoshiba Photos: Yuichi Sugita Edit: Yuka Okada (edit81)

I was born into a family of tailors in Tokyo, three generations. From the time I was a young child, I had lots of opportunities to accompany my father to Ginza. We would go around by car to the wholesaler district to the fabric shop and button dealer, and then lastly to Ginza to the clothing store. This was the route my father always took for his job.

Around the time I turned 20, my father said, “You’re just about a grown man now, so you need a good suit!” With that, he made me one of navy blue. He added: “As an adult, you need to know about places like this,” and had me put on the suit he made and took me to one of Ginza’s exclusive clubs. It was after the economic bubble had burst in the early 90s, but the club was full of beautiful women in beautiful makeup and alluring perfume, the kind of women you don’t see every day. I remember concluding beautiful women are a very good thing!

Ginza became something more immediate when I was around 26. I’d worked as an editor at a number of publishers and after a while, I started working in the editorial department of LEON, the popular men’s magazine. The department was located near Ginza 1-chome, Kyobashi. I was there pretty much every day, so I became fairly familiar with the district.

Among all the places in Ginza where I have memories aplenty, one of my favorites is GINZA SIX. It’s simply because my favorite stores are there. Today I’ll briefly introduce you to the walking course I always take, one that always elicits sighs of delight, if not fainting spells.

I go first to DSQUARED2 on the third floor. From there I go see Neil Barrett, located across and to the left of DSQUARED2. Next is Gente di Mare, up the elevator on the fifth floor. I eat at Ginza Grand Premium Food Hall on the sixth floor, and afterwards make my way to Ginza Tsutaya Books.

I love each of these places, and each is indispensable in creating my trademark Hoshiba style.

Today, I venture first to DSQUARED2, which participates in Milan Fashion Week and carries a host of catchy items.

I love the denim in particular.

The type called Tidy Biker creates a tapered silhouette from thighs to hem. They’re high-rise but made to be worn low on the waist. DSQUARED2 designs are worn this way; they make your legs look short, which is offset by creating a long-looking torso that may happen to accentuate your obliques, a look the brand pioneered. Today I try on the Tidy Biker model for fall/winter 2019 (60,000 yen; all prices listed before tax).

In my case, my ideal style eliminates frills, doesn’t rely on a color or pattern, blends into its surroundings, and brings out the qualities of the individual wearing it. Of my close to 40 pairs of denim, most are black. Lately I’ve considered buying another pair of black denim, so, today, I’m entirely in full-on shopping mode.

DSQUARED2 denim puts the tag next to the zipper, a rather sexy position. I’m currently 46 years old. I’ve shopped at the store since I was 23, and I’ve seen the brand at Milan Fashion Week for the past 23 years as well. Most of the male swimwear models in the DSQUARED2 show have really lean, taut midriffs. They look really cool; super-sexy and very healthy.

In passing, the DSQUARED2 head office in Milan has a members-only gym and spa, as well as Ceresio 7, an Italian restaurant on the top floor I love, where Elio Sironi, formerly of Bulgari Hotel, flashes his skills. There’s a pool there, too. In the summer, it’s a gathering place for the city’s fashionable movers and shakers. The interior space was designed by twins Dean and Dan Caten, DSQUARED2’s designers. The Basquiat and Cocteau artwork in their personal collection are must-sees. It’s a place that embodies the brand’s ethos of eating good food, training the body, and enjoying fashion. You’re encouraged to visit, if you ever have the opportunity.

DSQUARED2’s denim is great, of course, but I can also recommend the suits. They stretch, and the shoulder line is really beautiful. Today I tried on a suit setup with a tight, one-button jacket (158,000 yen).

The suit is called “TOKYO,” because it is inspired by the impressions left by Japanese visitors wearing a short-hemmed jacket at Pitti Immagine. The other suits in DSQUARED2’s line are also named after world cities.

The upper body is contoured precisely, while the lower body is low-fitting and loose. This is the DSQUARED2 look. Next up is Neil Barrett.

I strongly recommend this brand for the ultimate travel suit. It’s a setup that lets you buy the jacket and slacks separately, and the elastic Techno Stretch fabric resists wrinkling. It’s easy to wear. The fabric is strong and retains its shape well, which means it can be creased beautifully and resists stretching out at the knees.

Since his time as director at Prada Uomo, designer Neil Barrett has had a strong reputation as a suit maker. After launching his eponymous brand, he’s continued to design suits like this, which I picture as modern (jacket 139,000 yen; slacks 65,000 yen). I can’t let them go: I have around seven of this type alone in different colors.

On a rather different note, I recently bought these sweatpants (76,000 yen). I’m on trips overseas around two months every year, and these sweats recover their shape well and resist stretching out at the knees too; they’re invaluable on flights.

Next up is Gente di Mare, a mixed-label brand with an ‘Italian coastal boutique’ theme. It’s one of the few shops dedicated solely to European brands. Every time I go I find things men really like and things I didn’t know about at all, so I’m very much a fan of the shop.

For example, this navy blue coat (79,000 yen) is from the outerwear brand HEVO, which was established in 2010 in Puglia, Italy. Coat styles have changed a great deal in the past few years, but this brand was ahead of the game in incorporating women’s trends into men’s fashion: big silhouettes, rounded A-lines, and the drop shoulders of raglan sleeves.

It’s made primarily of high-end wool and features a belt at the waist; it feels a bit like a foreign military uniform. I put it on, and it gave me the look of a cool middle-aged dude, no? FORZA STYLE, the online magazine I’m editor in chief of, put in a special order for the coat, and it sold out almost immediately.

The Ultimate 100+5 Brands Loved by Yoshimasa Hoshiba, my recent book, introduces all of these—the HEVO coat, denim from DSQUARED2, and Neil Barrett suits. If you get the chance, the book goes into some detail about quality products from various brands you can use to create your style and silhouette.

At Gente di Mare, I also recommend DUNO, an outerwear brand that specializes in down launched in Empoli, Florence in 2010. Integrating high quality materials, cutting edge technologies, and traditional Italian tailoring techniques, the coats fit naturally into any urban setting. The coats use double packing to keep the down feathers from coming out. They should retain their insulation for a long, long time. I learned of this brand when I was looking for a new style of down jacket. When I tried it on, it made my head appear smaller, which is one of the reasons I recommend it. It’s the GEYSER (79,000 yen).

You can hang it off your shoulder like this as well.

Carthusia fragrance, which comes from a monastery on the island of Capri, is a treasure known only to very few, and is something you should never forget to buy when visiting the island. Invigorating, fresh-picked lemon leaf mingles with the aroma of fresh green tea to produce the fragrance Mediterraneo (50 ml, 12,000 yen), the one I especially like.

Incidentally, Capri is famous for its lemons. Even the carpaccio is doused with lemon, and the limoncello is so, so good. It’ll leave you swooning. When it comes to food, cheap or expensive matters less than whether it’s so delicious you feel faint. On my walks at GINZA SIX, I usually go to Ginza Grand Premium Food Hall, order broiled eel in a box or chicken-and-egg rice bowl, and fortify myself for a stretch of hard work. With the chicken-and-egg rice bowl, I’ll think, “It tastes a bit rich today” or some such thing—that’s how often I have it.

Today, I order the broiled eel in a box (4,000 yen). The domestic eel and sauce with Kyushu red sake go together perfectly.

If you’re looking for a great place to sit, I recommend the area near the windows facing the terrace. Here you can look down on Chuo-dori. The natural sunlight in the afternoon feels great.

My last stop on my walk is Ginza Tsutaya Books, right next to the food hall. From art books to fashion photo collections, I’ll sometimes buy as many as 10 volumes, including books for work and books that could serve as interior décor, and have them shipped to my house.

Today, I pick out a photo collection from a photographer I really like, Bruce Weber.

Seeing me, the photography concierge Fumiaki Bamba, who knows everything about the treasured photo collections in stock at Ginza Tsutaya Books and is also a buyer, recommends two special Bruce Weber titles.

The first is a photo collection from 1991 made for exhibitions that year at the Fahey/Klein Gallery in Los Angeles and the Parco Exposure Gallery in Tokyo, with text by William S. Burroughs, a major American author who died in 1997. It’s titled Bruce Weber (12,000 yen). The other is the inaugural issue of a magazine produced by Andy Warhol for the 1984 Los Angeles Olympics, Andy Warhol’s Interview Magazine 1983 Jan/Feb United States Olympic Special (29,000 yen). It features Bruce Weber photographs of the physical beauty of U.S. Olympic athletes. Judging by the cover, it looks arresting, totally wild. Of course I buy it.

This completes my tour of several places at GINZA SIX that help create my signature Hoshiba style. While my basic style is set at this point, getting here was no easy task. Along the way I have bought a lot and made many mistakes.

But once your style is in place, whether you’re a man or woman, you can make yourself shine.

GINZA SIX is full of high-quality products. It’s a good place for a good walk to develop a fine eye for what’s right for you. I encourage everyone to go and find the things that make you swoon.

Text：Yoshimasa Hoshiba　Photos：Yuichi Sugita　Edit：Yuka Okada（edit81）

Yoshimasa Hoshiba

Born in 1973. Fashion director. Editor in chief of FORZA STYLE (Kodansha). After editing a number of men’s magazines, including MAI, mono magazine, and Esquire JAPAN, was involved in launching the inaugural issues of LEON and OCEANS and kicking-off the “slightly errant middle-aged guy” boom. Established Style Clinic Co., Ltd. in 2012. Served as editor in chief of Sette Mari, a magazine for men and women who love cruising and is currently involved in a wide range of genre-transcending roles, including Tokyo FM radio personality, television fashion consultant, panel session speaker, and more. Works as an instructor on the popular YouTube channel B.R. CHANNEL Fashion College; also active in brand production. Author of numerous books. (Instagram @yoshimasa_hoshiba)

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