GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
In the Mood for Milan at GINZA SIX In the Mood for Milan at GINZA SIX
GINZA SIX EDITORS Vol.89
Because of his inherent Meher personality, his occupation is Editor, and his sex is something he can't help but see if he hears that a new Shops. As an adult, such a spirit has calmed down, but it goes without saying that I heard that GINZA SIX was completed two years ago, and went out of London to check out unintentionally while returning home.
After returning to Japan, he said he had an errand in Ginza. If there is no time between the meetings, it will be fragile. I want to use a powder room. What a convenient GINZA SIX!
And this time, "MSGM" was opened on the 3rd floor, and it is also Hulari.
"MSGM" by Creative Director Massimo Jolgetti is the 10th anniversary of this year's debut. In the Italian mode world with many long-established maisons, it has a fresh and vivid impact when it first appeared in the Milan collection. It was a great reputation at the time that young people finally came out.
Shops is based on silver and yellow as in its home country. An item with a punch that looks like a mash is displayed there, and not only eyes but also hands stop. Yes, I love window shopping.
Do you have any trouble? This hoodie (51,000 yen * All prices below + tax price). It's a beam from the cat's eyes, beam! ! This kind of playfulness is fun and happy.
The design of "MSGM" clothes is unique, but in fact the silhouette is very beautiful when worn, and it is calculated. This coat (136,000 yen), whose trench coat sleeves are MA-1, has an exquisite volume. And as it has its own personality, it's reliable to improve its fashionability.
The bag is actually aimed at. Because I don't have much to do with people! That's a joke (but it's an important point for me, who's a heavenly demon). The bag (100,000 yen) whose flap is M-shape has a catchy color and wiring cable charm!
The GINZA SIX store's appeal is not only for women's but also for men's and kids. Men's has many designs that can be worn with unisex when you choose the size, and kids are likely to be pleased with gifts. You can enjoy the world view of "MSGM" by matching full lineup.
If you want to take a break, go to Café Cova Milano on the 3rd floor. This is one of the best well-established cafes in Milan, founded in 1817. The elegant mood is the same as the home country.
I went to Milan for the first time in college. At that time, the threshold was so high that I couldn't enter. And my first overseas business trip as an editor was Milan. When I was interviewing in the neighborhood of Montenapoleone to snap a stylish Miranese, Cafe Cova was home to cool Madam and Dandy uncles. I was impressed when I stepped into the elegant store in the corner.…I saw this picture and my old memories came back.
I have a strong impression of coffee and sweets, but I heard that it is recommended to use it as an all-day dining, so I immediately started lunch. There are pasta and sandwich menus, and the most popular salad is a voluminous salad. It has the same taste and style as the Milan head office, and all the menu names of the salad are musicians. This beautiful salad looks like "VIVALDI" (2,200 yen). The fragrance of original olive oil and balsamic vinegar is high and the mouth is good.
The table by the window overlooking Azuma-dori has a feeling of openness and is comfortable, so you can stay for hours.…Oh, if you are allowed. What's more, besides lunch time, it's no wonder that you can eat snacks whenever you come here. It's luxurious, you can stop by when you like and enjoy delicious and polite services.
After the meal, you will find your favorite coffee ("Café Vuenowa" with whipped cream), "Cafe Gulman" (2,000 yen), a set of platine, mini plastory and cookies. You can choose your favorite mini-pestry from the showcase. It's not a sweet party, so this size is just right.
Besides the menu you are interested in for a memorandum. The pot service coffee (1,200 yen) with the original cup is very satisfying because it contains 2 cups. Assortment of chocolate that seems to be useful for souvenirs and original balsamic are also available. Aperitibo which did not come true because the sun was still high. There is a special set (from 2,000 yen). Next time, I will definitely visit in the evening and make an aperitivo like a miranese! I swear to my heart.
Also on the 3rd floor, further window shopping at "N ° 21 (Numeroven Tuno)" from Italy. Designer Alexandro Delacua is good at sensual femininity. From "MSGM" to "N ° 21", I always think that the wide range and diversity of tastes are one of the charms of the Italian brand.
Actually, I want to wear a delicate race dress that is the 18th of "N ° 21"! I want to wear it, but it doesn't suit me. But I'm confident that I can find what I like anywhere. This bold anchor motif cardigan (89,000 yen).
Mohair striped knit (65,000 yen) is also a favorite item. It's nice to have a coarsely woven fabric to make it clear. Even if you coordinate it with denim, it will be a moderately feminine style.
The costume jewelry (23,000 yen) with the star motif displayed in the window is also glittering and cute. I didn't pay much attention to accessories at "N ° 21", but I reflect on it.
The big-sized blanket-like coat (258,000 yen) is a piece that I really wanted to bring back if I could take it home. It's called navy and red bi-colored, light, and this form. No, I'm stinging. I don't want to take off.
The long skirt with dots worn by torso is also combined with a coarse knit, and the delusion coordination does not stop while you are at "N ° 21"! I sang like a spell with window shopping, window shopping, and managed to self-control, but it was quite a bit.
GINZA SIX is dangerous if you approach, but you'll just turn.
For me, it may be a place where you can trim your brain for a short time. I felt like a milan this time, but what about the next? Just thinking about it makes me excited. So I can't stop "Flari".
Text: Shiho Amano Photos: Michika Mochizumi Edit: Yuka Okada (edit81)
I’m a fad-follower at heart, plus I work as an editor, so when I hear about a new store, I can’t help but go see it. As an adult, my fad-following tendencies have faded somewhat, but when I heard two years ago about the opening of GINZA SIX, I of course went to check it out, even though I was only home from London temporarily.
I’m now back living in Japan. I stop in whenever something brings me to Ginza. If I have a little time between meetings, I’m there. If I need to use the powder room, I’m there. GINZA SIX is incredibly user-friendly!
MSGM opened recently on the third floor, so, today, that’s where I am.
Headed by creative director Massimo Giorgetti, MSGM debuted ten years ago. High fashion in Italy is associated with many long-standing maisons, so the brand made a striking impact when it first arrived on the scene at Milan Fashion Week. The long-awaited emergence of such a young, talented designer was greeted with much fanfare.
Just like the brand’s stores in Italy, the interior features silver and yellow throughout. On display are the punchy items Giorgetti is known for—I can’t stop looking, can’t stop browsing. You guessed it: I love window shopping.
Oh my goodness, this hoodie (51,000 yen; all prices listed before tax) is irresistible! I see laser beams shooting from the cat’s eyes! Laser beams! I love the whimsy—it’s happy and fun.
It’s not just that MSGM clothes have unique designs. When worn, they create beautiful silhouettes, a calculated effect. This trench coat with MA-1 sleeves (136,000 yen) has just the right volume. Plus, it’s brimming with personality, so it’s guaranteed to lift your style quotient.
Actually, the brand’s bags are my true target—because people aren’t likely to have one! I’m joking here, although this is an important consideration for a contrarian like me. The bags are playful, but they’re also the real deal. This bag, with the M-shaped flap (100,000 yen)—the catchy color and cable charm couldn’t be more perfect.
What’s great about the GINZA SIX store is that it carries not just women’s, but men’s and kids’ lines. A lot of the men’s clothes are effectively unisex in design, if you choose the right size, and the kids clothes make great gifts. There’s a full lineup, so you can enjoy the MSGM world end-to-end.
Time to take a breather. I head to Café Cova Milano, also on the third floor. This famous Milan café was founded in 1817, and its elegant air is straight from the homeland.
My first trip to Milan was when I was in college. I felt too intimidated at the time to go in and sit down at this café. My first overseas trip as an editor was also to Milan. My assignment was in Via Monte Napoleone, taking snapshots of fashionable Milanese, and Café Cova was where all the stylish ladies and gentlemen would go. I was so excited to step into this elegant café on the corner—looking at this old photo brings back memories.
The café is probably better known for its coffee and sweets, but someone recommended the restaurant fare to me, which is served all day, so I went right away for an early lunch. There’s a pasta menu, and there’s a sandwich menu. The most popular item on the menu is the large salad. The flavors are the same as the flagship in Milan. So is the general style—the salads are all named after famous musicians. This salad, the Vivaldi (2,200 yen), is beautifully presented. The original olive oil and balsamic vinegar dressing is highly aromatic; it makes my mouth happy.
My table with a window overlooking Azuma street is open and pleasant; I could spend hours here…if they’d let me. And you don’t have to come at lunchtime. Light meal items are served all day. As someone who operates at her own pace—que sera sera—nothing could be better. It’s such a luxury to be able to come at any time and enjoy this delicious food and great service.
After eating, I order the Café Gourmand set (2,000 yen): my favorite coffee (the café’s signature Café Viennois topped with whipped cream), a praline, pastry, and cookies included. You can choose one of the mini-pastries from the showcase. I don’t have much of a sweet tooth, so the small sizes are just right for me.
Other things on the menu look good as well, so I jot them down in my notebook. Coffee served in the café’s original cup straight from the pot (1,200 yen) is two full cups’ worth, and so completely satisfying. You can also buy assorted chocolates and the café’s balsamic vinegar, both of which would make great gifts or souvenirs. The sun is still high in the sky, so I skipped the aperitivo, but the reasonable drink combos start at 2,000 yen. Next time, I promise myself I’m coming at sundown to enjoy an aperitivo like a true Milanese!
N°21 is also on the third floor and also hails from Italy. Time for more window shopping! Designer Alessandro dell’Acqua’s forte is sensual femininity. From MSGM to N°21—quite a broad range of tastes; diversity, I’m constantly thinking, is one of the appeals of Italian brands.
Truly, dresses with delicate lace are N°21’s specialty. I really want to try one on. I do, but I don’t look good in them. But I’m always confident I’ll find something I like, no matter where I am—like this cardigan with a large anchor motif (89,000 yen).
I also love this striped mohair knit (65,000 yen). I especially like the see-through quality that emerges from the coarse knit. Even paired roughly with denim, it adds a nice touch of femininity to the look.
This costume jewelry with a star motif (23,000 yen), which was displayed in the window, is also sparkly and cute. I hadn’t looked too closely at N°21’s jewelry before, but I will now.
This big-sized, blanket-like coat (258,000 yen) is one piece I’d want to bring home with me, if I could. The navy and red high-contrast colors are great; the lightness is great; and the shape! Oh, this hurts! I don’t want to take it off.
This long, dotted skirt worn by the mannequin paired with that coarse knit—I can’t stopping dreaming when I’m at N°21. I’m window shopping. I’m window shopping. I recite this as a counterspell, and somehow overcome the temptation, but the effects, if any, are modest.
It’s dangerous the closer I get, but I still go all the way to GINZA SIX. It’s a place where I can take a long trip in my mind, even if I only have a little time. I was in the mood for Milan this time—next time, who knows? Just thinking about it is an inspiration. Wandering is something I’ll never give up.
Text: Shiho Amano Photos: Michika Mochizuki Edit: Yuka Okada (edit81)
Editor. Born in 1973. Raised in Kanagawa Prefecture. Graduated from college and joined Fujingaho (now Hearst Fujingaho Co., Ltd.). After working at the "Vingtaine" editorial department, go to the "ELLE Japon" editorial department. Moved to the U.K. in 2013 and began freelance career. Returned to Japan in 2018 and now edits primarily for women’s fashion magazines.GINZASIX_OFFICIAL Instagram