Episode 3 "hidden secret of Fox umbrella" (2)
The column series "introduction of Koishihara old man to U.K. studies" third which Koishihara old man engaged in various British brands for many years after life residing in the UK introduces British culture and British lifestyle to with noble family brand of VULCANIZE London humorously.
The third theme about "covered secret (2) of Fox umbrella."
What is secret covered to the beautiful umbrella that it is revealed because we went out with interchange and brand with former president Ray Garrett of Fox umbrella for many years?
As for "Fox umbrella", the 18th trademark registration of Japan is made early in 1917.
According to the patent attorney office which asked for confirmation, trademark registration of 1917 seemed to be certainly the oldest registration from experience.
Umbrella brand founded in 1868 is not old person in the U.K., but it becomes known therefore we perform trademark registration in Japan which did not do long-established store brand of senior everywhere quickly, and to have made a rally positively.
British umbrella brand which followed has been able to hold "Fox umbrella" and "Swaine Adeney Brigg" so far in fact from that time.
Well, we returned talk to style of British people, but umbrella was indispensable part of a daytime formal dress in the U.K. from the old days. When it wants to show dignity to form, it is human empathy to want to have stick thing.
Therefore officers of the military had baton.
It is called SWAGGER stick in the U.K. "We brag" is will of "we are proud of" with "Swagger".
Umbrella is vade mecum in it not being revealed why this stick was changed for umbrella when, but not using normal walking stick (stick) for a formal dress.
They think that there is direction of memory because they guided several times, but all the man formation including the Duke of Edinburgh has top hat, umbrella which they wound up tightly in their hand to tale coat in garden party in Buckingham Palace when both the Elizabeth Empress Dowager and Diana cause princess were still well in photograph at hand.
In fact, manufacturer of "Fox umbrella" was not "Fox umbrella" company at the time when they made a contract.
Company name of that time is called "RJ Royal ＆ Sons".
The word to be called "umbrella maker most wonderful in the world" as proviso enters.
Initial of Garrett couple that "R" and "J" were representatives of company in those days, Mr. Ray and Mr. Genny.
Paul and John equal to "Sons" manage company now, but do not know "Royal".
However, we sounded out suggestion to be too complicated as brand and maker name from BLBG in this, and unification with brand name came true happily.
Catch phrase "Keeping you dry since 1868." This is considerably important change in development in Japan, and "Fox umbrella" which he/she accepted willingly company has only thanks.