Episode 5 "appearance course of Koishihara flow" (1)
Such trifles to toss in the times when digitization advances, and to edit paper (special paper of Smythson blue that feather weight paper of "Smythson" was used for old pound note in particular) are filler garudehanaideshoka in luxury of heart.
About way of thinking of "appearance" in stationery which Koishihara old man thinks about this time.
With meaning of being household government contractor, and using "Smythson" which is first-class stationery brand literally.
When "Smythson" of new Bond Street meddled with fashion item, we were surprised.
We do not put in main store at first and memorize as having been development only in Selfridge. For more details, we did not know, but ownerships might have included changes.
Stationery is not fashion.
It is not meaning that stationery does not acquire.
Fashion is application, and there must be basics before application. "Appearance" means this.
The end of thing which hits "appearance", and went to fashion is pathetic. As at this point there are many opportunities to disgrace itself in the U.K. in particular, we need attention.
Well, what is "appearance" in stationery? It is to be able to say to fashion, but scarcely attract attention.
Notebook and stationery cannot include insisting for the existence. We think that we want you to strengthen eyes distinguishing quality without depending on logos of brand.
In these days when business is enough with one smartphone, as for the stationery, it may be to item said to be "one of hobby" even if we say this.
It is originally natural that affectedness is outstanding if we use useless thing daringly.
It is sense of "appearance" to be important here. Balance with thing wearing when going out when use at home, it is vital Balance with hobby.
But there is the most important one whether the person to employ is comfortable.
We cannot manage if not usable pleasantly, and there is a feeling of affectedness and borrowed thing.
You must understand the joy to use even if troublesome with traditional good thing. Person used for thing is sad. Therefore it is your hobby that writes in letter at made paper (feather weight paper) by hand and, with fountain pen and pen of ink, thinks that this belongs to good hobby now.
There was studio of Bespoke in basement of new Bond Street Head Office once.
Is place where is unnecessary to general customer, but here is the truth height of "Smythson". When I came, we were producing senyosen of a European certain noble.
We put printed letterhead on part of shield in bounds which swelled after we begin to polish mother of pearl to family coat of arms of the upper part center thinly thinly one by one and are crowded with die prints which are specialty of "Smythson".
In addition, each color is colored in other part in slender brush.
A4 size, letter paper which probably is put in the box by 100 pieces of units are quite made with such a manual labor.
Furthermore, he/she offers watermarks in original in "Smythson". Diary and notebook are so, but it becomes work from stage to comb paper to offer watermarks.
When know this, accept in net; "hold the name", and cannot not help being able to satisfy nanzodeha; unpleasant.