GINZA SIX EDITORS
Fashion, jewelry & watch, lifestyle, beauty, food…
Unique editors familiar with each genre swing GINZA SIX.
I will spell out how to enjoy walking.
An Encounter at GINZA SIX with the Tiny House Relocation Project An Encounter at GINZA SIX with the Tiny House Relocation Project
GINZA SIX EDITORS Vol.105
In 2020, he began to work as a freelancer, such as launching the digital media "ELEMINIST", which ends his long office life and delivers sustainable information as a producer and editor-in-chief. As I was looking for a private office, Remote Work became a new normal (new everyday) and created a work space at home.
After enjoying the coffee time in the morning slowly, you can open your computer by dining and switch to work mode. The free time was born from the commuting life swayed by a crowded train, but the boundaries with private life gradually became ambiguous. It was a year of hard work-life balance adjustment.
I realize that the number of acquaintances who start living in two bases in Tokyo and the region is increasing day by day, and paradigm shifts are occurring. While expecting, "Is there any renovation property with a field in Tokyo?" However, it is necessary to prepare for living in preparation for disasters and climate crises.
Go to GINZA SIX to find a sustainable life that matches your future style. First, head to Ginza Tsutaya Shoten on the 6th floor, which can be said to be a dictionary of my heart.
It is most difficult to linguisticize an image of potential. In my case, I often pick up words that I want to pursue at the bookstore and make them apparent. On this day, there is no book I want, but I look at the title of the bookshelf anyway.
My feet stop at the corner of the theme that I am interested in. A nature-friendly building corner with titles such as "living in a hut" and "living with nature". As expected, the editorial power of Tsutaya bookstore. I got the book I wanted on this day as well.
What I met was "Small ECO House" – An architectural book called “Living Green in Style” that summarizes small eco-houses around the world (it was the last book, so it was treated as a reference product).
How wonderful would it be to build an open living space in the forest that lost the border between nature and the house? It is a book that expresses the transformation to a minimal life based on the values that have been rich in being surrounded by things.
"If you move, this" TINY HOUSE (small house) "is good." Such a word came to my mind.
Purchased "Sectator vol.47 Soil School" (1,000 yen * All + tax price) based on "soil". I was inspired by Tsutaya Shoten and decided to visit the outdoor brand "Snow Peak Mobile" on the 5th floor.
When I entered the store, I stopped for a few seconds in front of the model that jumped in front of me. In my heart, "This is what I am! (This is what I wanted!) I'm shocking enough to shout.
This is a model of a mobile house called "Jubako" (4,000,000 yen-) jointly developed by Japan's world-class architectural designer Kengo Kuma and "Snow Peak". In a short time, living in "TINY HOUSE" will become a reality.
In the case of two base life, it is necessary to prepare daily necessities and household goods for both houses, but if you customize your home to a trailer, you can complete it with this one unit. It is also possible to live while working from the city to the local.
For us living in a climatic crisis, we may live in ethical in the midst of a climate crisis.
"Well, furniture should be used both outdoors and indoors," and the feeling of fitting wrapped in "Take! Chair Long" (19,800 yen)!
Snow Peak, which provides permanent guarantees for all products, accepts repairs as much as possible, whether holes are available or damaged. We will connect the future over a long period of time like trees and plants. It's a store that is close to life like that.
Next, we visited Shops “Mono and Oto SIT BACK & REX” was visited for a limited time until February 28, 2021. I'm going to color the speakers I've been worried about for a long time.
The Swedish audio brand "TRANSPARENT" has an impressive design like an art work, but its transparency is not just appearance.
Among many electrical appliances whose life spans in a short period of time, the "transpealant" product modules each part. Designed to make repairs, parts replacements and upgrades easy. In addition, even when it is no longer needed, it can be recycled without putting it in garbage. It is attracting attention as a sustainable speaker of such a circulator economy type.
This is a series of collaborations with craftsmen called "THE UPCRAFTED COLLECTION" limited to GINZA SIX. To the right is STONEWARE SPEAKER, a pottery by potter Hartense Montaral, and to the left is WOOD SPEAKER, which uses innocent ash materials by woodworker Calle Hansson (170,000 yen).
In each case, MADE TO ORDER is made by craftsmen one by one to prevent production loss, and arrives at hand in about three months from ordering. The time to wait, "What kind of music do you want to listen to?"
"Please compare with the music you are used to listening to on a regular basis," said Yasuharu Matsuno, the sales manager of the head office who happened to be serving customers on this day. When you turn on the speaker, it is a simple function just to pair your smartphone with viotooth. This is a machine-sensitive, so I can use it right away.
I listened to wood, pottery, and each speaker sound. The familiar song feels somewhat gentle tone.
While I was so impressed, Matsuno brought a package made of recycled paper from the backyard.
When you open the lid, you will be able to grasp the effect of white cotton gloves coming out. Playfulness is added to the creativity and sustainability. No, hospitality, too.
On the corner of the box is a cereal number handwritten by a craftsman. Pointing to it, Matsuno said, "It's hard to write the box logo on the contrary." Touch the smile and personality, fill with the feeling of wanting to hug unless it is a Korona disaster (laughs).
ethical consumption is "what do you buy? "Who will you buy from?" "is important.
I was impressed by Matsuno's customer service, which spins things with loving Kotoba. It is an era where you can shop without relying on a salesperson, but in sustainability there are many things you can't understand without asking.
There is a "responsibility" between the "responsibility to make and use" in Goal 12 of the SDGs. That's what I think of as ethical. I became a fan of "things and oto".
"If you put it in a house box, I would like to see the pottery, no, the aging of wood." Added to the shopping list for the "TINY HOUSE" project. After muttering over the glass, "Wait again because you will be picked up again," and finally go to "BLUE BOTLE COFEE" on the B2F.
"Blue Bottle Coffee" procures sustainable coffee beans by signing a direct contract with some farmers. No matter which one you order, it is ethical, so there is no hard time to carefully select from the menu.
Inside the store, household goods such as eco-bags and tumblers made of recycled materials are slurry. Also recommended as a gift for a specialty store like me.
The Holiday Eco Cup (2,000 yen), which can be washed and used repeatedly, is made from bamboo powder that can be decomposed in the soil. Sustainable product harvested from bamboo grove grown under a sustainable management system.
I handed my cup and ordered "Out Milk Cafe Latte" (570 yen) and "Almond pound cake" (400 yen) using soy milk for animal well-fair flat eggs.
If you take a break, your energy will be full! I'd like to go around the second round, "Which land do you want to set up next time?" If you have a map open with "Blue Bottle Coffee", it may be me. Please call me anytime. Let's get excited with ethical talk.
Text: Minami Fukamoto Photos: Yoshihiro Truoka Edit: Yuka Okada (81)
Just last year, in 2020, I ended my long career as a company employee and embarked on a new and independent one in launching and serving as producer and editor-in-chief of ELEMINIST, a digital publication providing information on sustainable living. Just as I began looking for an office, remote work became the new normal. So I created a workspace at home.
Now, my day consists of leisurely enjoying a cup of coffee in the morning, then opening my computer at the dining room table and shifting to work mode. Freed from daily commutes on packed trains, I have more time now. But the line between work and private life has blurred. From time to time last year, it was hard to find the right work-life balance.
More and more of my friends and acquaintances have started splitting time between Tokyo and the countryside. It really does seem like a paradigm shift is underway. I keep hoping a renovation property with a vegetable patch within city limits will come onto the market. Otherwise, I have no plans to relocate anytime soon. Still, I want to prepare for a way of life more resilient to natural disasters and climate change.
So I head to GINZA SIX to look for forms of sustainable living in harmony with this emerging style. My first stop is Ginza Tsutaya Books on the sixth floor: You might call this place a dictionary of my heart.
Putting words to images in your subconscious can be really difficult. In my case, I often collect the words I’m after at the bookstore and draw on them to make these images tangible. As usual, there’s no specific book I’m looking for. I just scan the titles on the shelves.
I come to a halt at a section that exerts a strange and quiet fascination. Here the shelves are lined with books on natural living and eco-architecture, titles like Cabin Porn. The selection at Tsutaya is, as you would expect, outstanding. Today, I pick up another book I’ve wanted.
This title is Small ECO Houses – Living Green in Style. It’s an architecture book showcasing small eco-houses from around the world. (The copy I picked up was the last one which was used as a sample.)
How wonderful would it be to build an open living space in the middle of the forest without firm boundaries between nature and one’s life! This book expresses a transformation in values from wealth defined as being surrounded by stuff to something minimal.
Some words come to me: “If I relocate, let it be to a tiny house like this.”
I also buy Spectator Vol. 47: Tsuchi no Gakko (“Soil School”) (1,000 yen; all prices listed before tax). This volume is about land and soil. Taking inspiration from Tsutaya Books, I then make my way to Snow Peak Mobile, an outdoor store on the fifth floor.
At the entrance I stop for several moments in front of a model that catches my eye. Astounded, I exclaim inwardly: This, this is what I want!
It’s a model of a mobile house called Jyubako (from 4,000,000 yen) developed jointly by Snow Peak and renowned architect (and pride of Japan) Kengo Kuma. Life in a tiny house is rapidly becoming a more realistic option.
Splitting time between two domiciles means you need two sets of home goods, daily necessities, and various other things. But if you could customize your house as a trailer, just one will do. It would make it possible to live and work from there in a mode that moves, like the tide, back and forth between city and country.
In the midst of a climate crisis, this may well be the most ethical minimal way to live.
“My furniture then, too, should be usable indoors and out.” I sit down in Take! Chair Long (19,800 yen). The fit is perfect!
Snow Peak guarantees all its products for life. If the chair develops a hole or is otherwise damaged, they’ll repair it, if they can. Just as plants and trees do, this links the present to the future for the years to come. As a store, Snow Peak is a perfect fit for this mode of life.
I next visit MONO ＆ SOUND SIT BACK ＆ RELAX, a premium design audio shop on the second floor that’s here for a limited time, until February 28, 2021. I’m looking for a speaker I’ve been interested in for a while now.
The Swedish audio brand Transparent produces striking designs, approaching visual art. But the brand’s name is about more than looks. Most electronic products have short life spans. Transparent’s products feature modular components designed to make them easy to repair, replace, and upgrade. They’re also recyclable. They don’t have to be thrown out when you no longer need them. Transparent’s speakers attract attention because they’re sustainable products built for the circular economy.
Exclusive to GINZA SIX, the UPCRAFTED COLLECTION is a collaboration of several craftspeople. The ceramic STONEWARE SPEAKER (180,000 yen) on the right is by ceramic artist Hortense Montarnal. The WOOD SPEAKER (170,000 yen) on the left is made of solid ash wood by fine carpenter Calle Hansson.
Since each is handcrafted by the craftsperson, to avoid production-related losses, they’re made to order. This means a wait of roughly three months from order to delivery. Time spent waiting and weighing what music to listen to will no doubt make you cherish it all the more.
“Try comparing the speakers with music you listen to all the time,” says head office sales manager Yasuharu Matsuno, who is attending on customers today. He lets me try out the speakers. I turn one on and pair it with my smartphone via Bluetooth—simple, straightforward. It’s more or less an instant process, even for someone like me, who isn’t especially tech savvy.
As I listen to the wood and ceramic speakers, songs I thought I’d known forever take on soft, friendly tones.
I’m amazed by the sound. Then, from the back of the store, Matsuno-san brings a package made from recycled paper.
He opens the lid and produces a pair of white cotton gloves, a whimsical and delightful gesture that wins me over. Creativity, sustainability, hospitality!
A corner of the box bears a serial number hand inscribed by the craftsperson. Matsuno-san says, “It’s written upside down, opposite to the box logo, but I kind of like it as is.” He smiles in a way that clearly expresses his personality. If it weren’t for the COVID crisis, I would have hugged him!
When it comes to ethical consumption, who you buy from matters as much as what you buy. I’m impressed with Matsuno-san’s style of customer service. A love for the products is clearly woven through his words. It’s certainly possible to shop without relying on sales attendants these days, but when it comes to sustainability, there are many things you won’t know without asking.
Sustainable Development Goal 12, “responsible consumption and production,” requires responsible communication. I consider this a basic ethical practice. I’ve become a big fan of MONO ＆ SOUND SIT BACK ＆ RELAX.
“If I’m putting this in my Jyubako, maybe ceramic…no, I want to see the wood age over time.” I add it to my shopping list for my Tiny House project and whisper through the glass, “I’ll be back to see you soon, so wait right here for me.” Finally, I head to Blue Bottle Coffee on the second belowground floor.
Blue Bottle Coffee procures sustainable coffee beans through direct contracts with select farmers. No matter what you order, it’s ethically sourced. You don’t have to struggle picking out the exact right thing off the menu.
Here you find a lineup of eco-bags, tumblers, and other lifestyle products made with recycled materials. It’s a great place to find gifts for sticklers like me.
The washable, reusable Holiday Eco Cup (2,000 yen) is made of materials like biodegradable bamboo powder, a sustainable product harvested from bamboo trees grown under sustainable management.
I give them the coffee mug I’ve brought with me and order the Oat Milk Caffe Latte (570 yen) and Almond Pound Cake (400 yen), baked with soy milk and eggs from free range chickens.
This little break has recharged my batteries completely. I think: “Next up is deciding where to park my Jyubako!” I feel ready to go another round—but I’ll leave the fun for the next visit.
If you see someone at Blue Bottle Coffee with a map open on the table, it’s probably me. Drop by and say hello. We’ll have some fun talking ethics.
Text: Minami Fukamoto Photos: Yoshihiro Tsuruoka Edit: Yuka Okada（81）
ELEMINIST editor-in-chief and ethical concierge. As a student, took part in establishing an environmental group and worked to promote environmental measures at music festivals. Pivoted thereafter to the fashion industry, with the goal of contributing to society from a commercial approach. After work involving online retail consulting, primarily for luxury brands, serving as manager of an online retail business division and head of a creative office, she launched the digital publication ELEMINIST, a guide to sustainable living. She serves as its producer and editor-in-chief. Active as an ethical and online retail consultant. (Instagram: @soundbeach1990)GINZASIX_OFFICIAL Instagram