Spring "Open the eg" Spring – Open the Egg
Because it is a familiar ingredient, it is rare to recognize that "Tamako" is originally an "egg" that is one stage of the birth of chicken life, but in the spring we are separated from the external environment. The birth of a life that is brought up in a fragile shell, breaks the shell, and inhales the earth's air may overlap the image of spring that endurs the winter. In addition, the newness that exceeds the existing one that is born when change is forced is called "breaking the shell".
The breath of a new life released from a narrow shell will dance lightly in the air, receive the first blowing wind, spread gently, and sprout various other lives.
The appearance of lathering egg whites and changing to fluffy meringue, expanding the association with the dressed-up lion and poodle hair, springing up with the arrival of spring, the feeling of being invited out of the door, and the excitement of meeting something new Expressed the joy.
Every day, I want to grow eggs with the joy of my heart as I eat eggs.
Art Director: Yasuko Sato
Eggs are such a food staple we often forget that an egg marks the first stage in the life of a chicken. With the arrival of spring, a life hard at work growing inside a fragile shell, closed off from the outside world, breaks out and emerges to take its first breath of earthly air. This bursting forth echoes our notions of the emergence of spring after the long dark of winter. It has clear parallels to the new that emerges when change so compels, overcoming the conventional, as with kara-wo-yaburu, which means to break out of one’s shell and to make a fresh start.
Freed from its narrow confines, the breath of new life takes to the air in high spirits, sallies forth on spring’s first boisterous breeze, and stretches exultant wings. The moment inspires life in all its myriad forms to birth and bloom.
Egg whites whipped into a delicate meringue—the transformation suggests the lion’s regal robes, a poodle’s pompadour, the stir of spirits on the arrival of spring. The work expresses this feeling of being drawn outside and the exhilaration of encounters with new things and things in new forms.
As daily we eat our eggs, may we daily mind the durable and infinitesimal egg of joy in our hearts.
Art director: Yasuko Sato