Theory theory

It is modern and builds up must-have item of wardrobe and suggests the refined clothing to be born from superior material and exquisite silhouette to concept in "Urban Uniform".

Complex shop which presents women & men at the area of 90 domestic tsubos becoming maximum. It is finished in modern, comfortable space letting you image high-quality Residential of uptown of New York.

Theory creates “must” items for the wardrobe in a contemporary way based on the concept of the Urban Uniform, proposing sophisticated attire created from premium materials and featuring superb cuts.

The 90-square-meter floor space is the brand’s largest location in Japan, a composite store offering both men’s and women’s items. The store interior has been designed as a relaxed, modern space that evokes the luxury apartments of uptown Manhattan.