Theory Seorley

Based on the concept of "Urban Uniform", we will create a wardrobe must-have modernly and propose a sophisticated outfit created from excellent materials and exquisite silhouettes.

A complex that develops women's and men's with the largest area in Japan of 90 tsubo. It is finished in a modern and cozy space that reminds you of the high-quality residence of New York Uptown.

Theory creates “must” items for the wardrobe in a contemporary way based on the concept of the Urban Uniform, proposing sophisticated attire created from premium materials and featuring superb cuts.

The 90-square-meter floor space is the brand’s largest location in Japan, a composite store offering both men’s and women’s items. The store interior has been designed as a relaxed, modern space that evokes the luxury apartments of uptown Manhattan.